Free SEO Proposal Template

If you're an SEO expert who wants to spend more time working and less time writing SEO proposals that may not even convert, you're probably looking for a way to make SEO proposal writing simpler and more effective. You can do it with a SEO proposal template that comes ready with all the necessary elements to make sure you win the job every time. This SEO proposal template was made based on thousands of proposals sent through our system, which won over $94,000,000 of business for our clients in 2023. The good news is, you can take this free SEO proposal template, edit it and make it your own and start winning new business today.

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Trusted by 10,000+ customers. Capterra review score
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EVERYTHING YOU NEED IS INCLUDED

What This SEO Template Includes

A Stunning Cover

Search Engine Optimization is all about numbers and hard facts, but it doesn't hurt to impress your clients with something pretty as well. The first thing your clients will see when they open your SEO proposal is the cover. Luckily, you can choose your own from our selection so you don't have to hire a designer for the job.

Alternatively, you can create your own custom-made cover and simply upload it to the proposal template. That way, you can give it that personal touch to make it completely your own.

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A Stunning Cover

A Dedicated Section for Services

SEO is a topic that is still a mystery to many business owners. They have no idea what you actually do and how you're going to do it, and this section of the SEO proposal template is here to clear it up. In the services section, you get a pre-written list of services you can offer as an SEO expert.

From technical SEO analysis, competition research, guest posting, link-building outreach, content writing, and much more, this list has all the necessary SEO services you can offer to your clients. Of course, you can delete any which are unnecessary or add some new ones.

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A Dedicated Section for Services

Process and Timescales

Now that the client is familiar with what kind of services you offer, it's time to really hook them and show them what those services mean. In this part of the SEO proposal template, you get to explain the processes behind your services and how you get to drive results to clients using SEO.

Besides explaining how you do your work, you also need to explain when you do it. The timescales part of the section lets you show significant dates, such as when the work starts and when the work ends and in general, how long it should take to get the job done.

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Process and Timescales

A Case Study as Social Proof

You wouldn't believe any stranger out there, would you? Neither would your client, so it's time to convince them with a compelling case study including one of your previous clients. Use this section of the SEO proposal template to show what you've done, how you provided value to the client, and what kind of results you were able to get.

You can adapt this section to your liking and completely adapt it to the client reading the proposal. The more similar it is to the client who's about to sign, the higher the chances of getting that signature.

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A Case Study as Social Proof

The Pricing Section

One of the primary concerns of businesses looking for SEO services is the return on investment. In the pricing section of your SEO proposal template, you can show what each of your services costs using our handy pricing tool. Create your own pricing and adapt it to every new client you're reaching out to.

Just enter a few numbers in the pricing table and you're good to go. You can also add functions for selling products or services by the piece, bill hourly wages, add upsells, and anything you can imagine when it comes to pricing models.

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The Pricing Section

The Next Steps

Your client is now familiar with your services, processes, and pricing and they're ready to sign. However, before they do that, it's time to inform them about the next steps they have to take to get the ball rolling. In this part of the SEO proposal template, show the client the exact steps they need to take to sign, pay and get the project started.

For example, they sign, they pay the first part of the invoice, you schedule an initial meeting and the project gets started.

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The Next Steps

A Pre-written contract for SEO

If you're doing SEO work for the client, that means that they're taking a risk and they may want something to reassure them that they're not setting themselves up for trouble. Your SEO proposal template comes with a contract to make sure both parties are covered and that the client will get the promised work, while you will get paid.

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A Pre-written contract for SEO

Get Paid Straight from the Proposal

Great user experience has no price, and getting your clients to pay as soon as possible is of utmost importance. Instead of sending them to a third-party website, they can pay immediately from the SEO proposal so your chances of getting paid ASAP increase significantly. We make this possible through integrations with GoCardless, Stripe, and PayPal.

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Get Paid Straight from the Proposal

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K.
G2 stars
It's a great software! I'm a software consultant and it's helped me not only save time on proposals, but deliver a really great, simple experience to the client. Read, choose your options, sign, and all the admin is out of the way, we can dive straight in.

Sara K.
CEO & Founder

Shade O.
Capterra stars
It is a really great software! If you're looking to create beautiful proposals that impress clients in a timely manner, Better Proposals definitely comes through!

Shade O.
Business Owner

Brent R.
GetApp stars
Better Proposals improved a process that I didn't even know I could improve. I never really used formal proposals before because it was a pain to do a nice one. But Better Proposals introduced me to some new ideas I could use, and potential clients love them!

Brent R.
Marketing and Advertising

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Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

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