Example scenario for a videographer

A fairly up-market hotel in the local area need a 1-2 minute video for their website and YouTube to promote the business and highlight the money spent in recent years. 

Introduction

The main objective is to get customers back in the hotel and this video is a way of letting them know about the money spent.

ABC Hotel is looking for a video to promote the upgrades to the hotel in the last 18 months. Our main concern will be to make sure the end product really demonstrates the quality of the venue.

The way we'll do this is by highlighting certain elements of the hotel which people commonly associate with quality.

The video will be promoted on YouTube as well as Facebook video. This gives it the exposure it needs. 

Different shots

What makes a video look interesting are a variety of shots. They need to be the right shot for the right moment. We'll use a range of equipment to capture these moments.

We have a crane at our disposal, a slider which is fantastic for timelapses and a steadycam for creating smooth movements.

The day

We'll be able to capture everything we need in 1 day. 

On that day, we'll need to pinpoint things that need prior arrangement. Things like shots of food, maids making up beds and certain staff performing certain actions.

We can discuss this at the pre-production meeting.

Editing

Our job is to ensure everything we've shot looks as high quality as possible. The edit will allow us to arrange the moments we've captured to take the viewer on the most engaging journey possible.

Different versions of the video

The purpose of your video is to get as many people watching it as possible. 

When we export your video for Facebook, we'll use a slightly different beginning because of the way Facebook shows video in the news feed. 

We'll also create 5 mini 20-30 second videos for you to use in your various social media channels when talking about specific parts of your hotel.

Call to action

Every piece of marketing needs a call to action. A simple instruction to the reader or viewer to tell them what to do next if they are interested.

Your videos are no different. A relevant call to action will be displayed at the end of each version of your videos for use depending on where 

YouTube

On YouTube, we'll look to use their advertising programme to push your video infront of people in the local area meeting a certain criteria. 

We'll ensure that all "video SEO" is done on your video making sure it's tagged correctly to maximise the number of visitors from potential customers.

Facebook

We'll be using Facebook Ads to push your video and a link to your website to people who meet certain interests.

Those interests could be people who are in your local area who 'like' Hilton Hotels and other typically upmarket hotels. Perhaps you'd also target people who read certain magazines, fly with certain airlines or any other interest that dictates the kind spending they do.

As mentioned before, we'll graphically have a slightly different call to action at the end because the link is in a different place on Facebook. 

Problem

ABC Country Club recently updated almost their entire club rendering all their marketing nearly completely obsolete. 

Proposed Solution

We suggested a main video for their website and mini videos for social media. We met with the owners in a pre-production meeting and suggested various shots which they brilliantly made happen.

Result

Comments coming back from members of the club about the new video were unsurprisingy lovely but what was surprising was how much the video got shared on social media. The owner asked a few members who shared the video a lot. 

They said that they always recommend the club but it was harder without anything to say "here, look at this". Now with the video, that was made possible.

Here's what one of the owners had to say:

Strategy

Our pricing follows the industry standard of day-rates as a basis but we issue you a fixed quote. Our day-rate is £400 per day.

Your Investment

Payment plan

50% is required to book your slot.

The remaining 50% is required after signing off the video.

You want peace of mind. Here it is.

When you go to the trouble to set up your venue to be filmed, arranging whatever it is that needs arranging, you want the confidence that even if something was to go wrong, you won't have to re-do it all.

Here's how we make sure there aren't any issues:

• We always bring 2 lots of everything. 2 cameras, 2 lots of cards, spare lenses, cables, mics, everything.
• We're part of an 'inner circle' of videographers in which we help each other out in case someone is sick or has an emergency, or some equipment fails.  
• We use cameras that let us capture footage onto 2 different memory cards. If one fails, there's a backup with no loss of quality.
• All footage after it's shot is backed up 3x in automatic processes. 
• Once your video is completed it's backed up onto 2 hard drives and archived in seperate locations.

Accept Proposal

If you would like to join us and let us produce your video then we'd be delighted to have you. 

Next steps

1. Sign below by typing your name and hitting 'Sign Proposal'

2. We'll arrange the pre-production meeting where we'll gather everything we need.

3. We'll be in touch with your invoice details for your 50% deposit.

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