Example scenario for a social media agency

This sample content assumes a made-up scenario of the following:

You are a social media agency. The client is a golf club and is looking for help posting to their social media pages, maintaining profiles and grow following. In this scenario, you've worked out that their main driver is to increase annual memberships to the club.

Introduction

ABC Golf Course are looking to grow their annual memberships to the club by growing their Social Media presence.

There's a lot of activity going on at the club and by using the more image-based social channels such as Facebook and Instagram, we'll be able to reach an audience that wasn't there before.

There's never been a bigger take-up of golf between 20-30 year olds than ever before. Facebook and Instagram's largest demographic is that exact age group.

Our Proposed Solution

Bringing profiles up to date

There are many standards and practices these days with social profiles which need to be kept up to date. Yours are currently more appropriate for the way the platforms were 3 years ago. 

Growing your audience

Using Facebook's unique targetting, we can pinpoint fans of golf in your area, of competing golf courses etc. This will encourage more potential users to 'Like' and 'Follow' your pages and profiles. 

Content calendar

It's vital to ensure there's a good amount of content being shared. Our suggestion is you post tips and advice on playing better golf, the best places to play, new clubs, new technologies and more, then use sponsored posts for things like offers, tours of the club and more.

Engagement plan

As you grow, you'll get comments, questions and more. It's absolutely vital to ensure these are responded to in a timely manner. This is the kind of response that generates goodwill, sharing and more. We'll work with you to "find your voice" as a company so we can respond in a suitable way. 

The Process

Step 1: Finding your voice

It's no good posting in a super corporate way if your customers are typically 19-30 and talk mostly in emojis. Your account will be managed by the person most approprate to communicate with your customers.

Step 2: Paid offers

You don't just want free content being posted. It's great for getting shares and likes but every so often you need to ask for the sale. There's an art to this. Don't ask for the sale too much or it turns people off. Don't ask for the sale enough and the exercise becomes unsustainable.

Together, we will work out which content to promote and "boost".

Step 3: Content Calendar

First, we work with you to figure out what kind of content you can produce and at what freqency. Together we'll decide an approprate posting schedule that encourages engagement without burning you out.

Timescales

In all, it'll take around 14 days to get you completely up and running

Problem

ABC Tennis Club needed more followers and wanted more annual subscriptions. They had a social media following but it was poorly looked after.

Proposed Solution

Update the profiles and bring them up-to-date. Update them regularly with photos, stories, content, tips and advice. We used sponsored posts to advertise free sessions with coaches, tours, competitions and call-to-action to become a member.

Result

After 8 weeks we'd taken them from 300 likes on Facebook to 1,200. They had 23 applications to join in that period whereas in the previous 8 weeks they'd had 4. Of those, 6 became new members.

Strategy

Our pricing is set in a way that it won't actually cost you anything. Our guarantee makes sure that if it doesn't work then you don't pay.

Our strategy for this is two-fold:

1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.

2. We grab the low hanging fruit available first. This funds future work.

Your Investment

Like with any business purchase, there's risk attached. We want to completely remove that risk from you and place it on ourselves.

If we don't do what we say we're going to do then you shouldn't pay.

If we don't deliver, you don't pay

Two elements of what you're buying today are your engagement plan and the content calendar. Our guarantee to you is that if we miss responding to someone by 2 hours or miss posting content in accordance with your content calendar then the following month is on us.

Accept Proposal

If you would like to join us and become a client then we'd be delighted to have you. 

Next steps

1. Sign below by typing your name and hitting 'Sign Proposal'

2. We'll arrange the initial interview where we'll gather all the details we need.

3. We'll be in touch with your invoice details and will set up billing

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