4 Rules of Writing a Client Proposal


Writing a description of how we’ll help a business is a pretty hard task. How much information is too much, how much is not enough?

Fortunately, there’s some really simple rules you can operate by to make sure that you do it just right.

I shot this video in the beautiful Hallstatt Lake in Austria. Incredible place.

Now, before we get into the video, I want you to understand that how you write the description is ultimately how your proposal is going to be considered.
The words you use, the phrases you use, the way it’s presented – it all matters. This 4 minute video should set you on a path to proposal writing mastery.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Proposal Writing Tips