Writing a description of how we’ll help a business is a pretty hard task. How much information is too much, how much is not enough?

Fortunately, there’s some really simple rules you can operate by to make sure that you do it just right.

I shot this video in the beautiful Hallstatt Lake in Austria. Incredible place.

Now, before we get into the video, I want you to understand that how you write the description is ultimately how your proposal is going to be considered.

Most the time with any service business you’re going to be