Digging deeper into our topic of automating marketing is the first phase:

Getting traffic

We talk about SEO and where that should sit in your marketing mix. We talk about old-school direct mail and how effective that is.

We dig super deep into Pay Per Click and talk about “the big 4”.

• Google Adwords
• Facebook Ads
• Twitter Ads
• LinkedIn Ads

We dig into each of those 4 platforms and having spent £10,000’s on each platform, I tell you exactly which one is good for what. This advice alone will save you thousands.

Part 3 is all about creating your lead magnet.