Digging deeper into our topic of automating marketing is the first phase:
We talk about SEO and where that should sit in your marketing mix. We talk about old-school direct mail and how effective that is.
We dig super deep into Pay Per Click and talk about "the big 4".
- Google Adwords
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
We dig into each of those 4 platforms and having spent £10,000's on each platform, I tell you exactly which one is good for what. This advice alone will save you thousands.
Part 3 is all about creating your lead magnet.