It's Closing Season. Here's Your Black Friday Proposal Game Plan.
With Black Friday and Cyber Monday around the corner, every brand you know is shouting about discounts.
But the discount doesn't make people decide. The deadline does.
Add both to your proposals and turn “We’ll think about it” into “Where do we sign?”.
Step 1: Give them a reason to decide now
When you send a proposal, don’t just cross your fingers and hope. Set an expiry date.
Better Proposals makes it ridiculously easy. Pick the date, click save, and there it is - your very own ticking clock.
With the deadline set, let's make it impossible to miss. Add a merge tag to your proposal cover to automatically pull it in and make it the first thing the client sees.
The moment the deadline hits, your proposal politely locks itself.
Can my client still see the Black Friday offer?
That's completely up to you. When setting up an expiry message, you have two options:
1. Show the document, but prevent signing.
Clients can still view your proposal, but can't accept it. Perfect if you want to remind them what they missed out on.
2. Hide the document completely.
The proposal link will only display your expiry message. Ideal when you don’t want outdated pricing floating about.
Step 2: Sweeten the deal (sensibly)
This time of year, people expect a deal, so let's give them one. Think just enough to make the decision easier, not a desperate 50% slash.
Inside your Better Proposals pricing table, you’ve got two simple ways to do it right:
- Add a discount directly to a line item
- Add the discount as a separate line item
Both will show your client the standard and discounted pricing, serving as a great visual reminder of the deal they're getting. Better Proposals does the math automatically, so your totals update with zero effort.
Step 3: Add a Nudge
Even with a deadline and a discount, proposals get buried in busy inboxes. People get sidetracked. They mean to sign, and then forget.
That’s why Better Proposals’ Nudge add-on exists.
You can set up a Black Friday campaign that reminds you to follow up on a proposal. A day later, three days later - you decide.
You don’t have to keep a spreadsheet of who opened what or when to chase. Nudge quietly taps you on the shoulder so nothing slips through the cracks. And during a season when inboxes are busier than shopping carts, it’s a lifesaver.
Keep the conversation going
Just because a limited-time deal ends doesn't mean the conversation should.
Use your expiry message to let the client know what to do once the offer has expired. A clear next step keeps the door open, even when the deal itself is done.
Good habits outlast seasonal deals
Black Friday deals will end eventually. But the urgency that helps you close faster?
That works all year long.
So go ahead - log in, set your expiry date, add your pricing, and let Better Proposals handle the rest.
