How To Improve Your Close Rate By 19.3 Percent In One Day

If you want to improve your conversion rate quickly, you need to track your sales leads and shape your offer to be irresistible. As the title suggests, we’re bringing you a guide on how to increase your close rate with actionable tips. 

Since we’ve been in this business for a long time, we have specific data on how much your sales will improve from a single change in your process. One of our tips will help you improve your close rate by 19.3%, so keep reading!

Create a powerful newsletter

If you’re looking for a short-term fix, lowering your prices and creating an engaging newsletter can do the trick. 

There are a few reasons why email marketing works so well: 

  • It’s a personalized message sent directly to your clients’ inboxes
  • If you track your sales leads, you’ll know exactly when to send your emails and how to shape your offer
  • You can utilize scarcity, FOMO, reciprocity, social proof and price anchoring
  • It’s easy to conduct A/B testing
  • Lastly, email marketing generates $38 for every $1 spent, which makes it an extremely effective marketing tool

With all that being said, it’s easy to see how email marketing can help you reach your goals. 

Here’s a short guide on how to utilize the mentioned strategies. Start by making sure you have an amazing offer. 

This could mean: 

  • Creating a discount
  • Packaging up products and selling them at a cheaper price
  • Up-selling your clients
  • Or anything else along these lines

Once you decide on the offer you will present to your clients, start segmenting your email lists. If needed, create a new list with the prospects that would be interested in this special offer. 

There is no need to send out discount codes to people who already own the product you’re advertising. Knowing your audience is an essential part of raising your conversion rate. 

Now that you know to who you’re sending your newsletter, let’s focus on the content. 

The power of urgency

If you want to improve your conversion rate quickly, you need to urge your audience to buy as quickly as possible. A great way to do so is by putting a time limit on your offer. 

That’s what urgency entails. It’s a process of compelling your audience to take immediate action. It means that your call to action is time sensitive. Most often, brands choose anywhere from 12 to 48 hours for the designated time period.

how to use urgency in emails

You could do this in a variety of ways: 

  • Use a countdown timer. It’s the best way to convey the fact that your offer won’t last. A counter will also help you grab the attention of your readers.
  • Create a clear CTA. Don’t make your readers go on a scavenger hunt in order to find the call to action. Also, make sure to only use one CTA. If you overcrowd your email with multiple actions, it will confuse your readers.
  • Utilize words that create a sense of urgency. Don’t write a passive email, think about how your words will affect your readers.

    We suggest using words like – offer expiring soon, now, quick, grab it before it’s gone etc.

Lastly, we believe this is self-explanatory – keep your emails short. The only message you want to convey in this type of email is how amazing your offer is and that the reader needs to buy as soon as possible. 

No one will read long emails about how you started your company and what your inspiration for the product or service was. 

How to utilize scarcity

Scarcity is another amazing tactic you can use when creating your email. It refers to a limited offer of goods or services. We’ve already covered an offer with a time limit, but in this section, we’ll be talking about creating an offer around a limited amount of products.

This is a strategy clothing brands regularly use when trying to sell pieces they only have in a few sizes left. 

Right along with scarcity, a lot of marketers also use FOMO. Fear of missing out is a strong emotion you can turn into sales. This is because no one wants to be left in the dark. People want to feel included and knowing how many people use your products and services, could push your new clients towards converting. 

Let’s take a look at how you can mix these two strategies in your newsletter. 

how to use scarcity in emails

Step one – create a killer subject line. Make sure you mention your offer in the subject line. Don’t bury your lead. 

Step two – open the email by stating how your offer is limited and how fast your products and services are selling out. 

Step three – make sure the photo you use is compelling. It needs to help you relay a sense of scarcity. 

Step four – create an easy-to-understand CTA. It should be just a button that says Buy, Buy now, Subscribe, Shop now, etc. 

Make sure to keep your emails short and sweet, but straight to the point. As we’ve mentioned before, emails are amazing because you can track your sales leads and analyze the success of your email campaigns. 

This allows you to conduct A/B testing and find out what type of content works best for your audience. 

Our bonus tip for you is – if you can, make sure your links are red. A case study done by Beamax shows how a simple change in colour boosted their clickthrough rate. 

Update your proposal game

If you’re still sending PDF proposals, we’re about to change that. There is no need to lose money by creating confusing documents that only have one function and can’t be tracked. 

When it comes to proposals, you should think bigger and look for tools that can help you easily create amazing documents that don’t just show your offer, but actively help you convert. 

Better Proposals isn’t just a proposal tool. We’ve taken our know-how and turned it into sales software that understands what your potential clients want. 

Our proposal templates will help you quickly create beautiful proposals that follow the best practices outlined in our annual reports. By analyzing successfully signed proposals over 4 years, we can tell you exactly how to increase your conversion rate. 

If you’re wondering how we know which proposals were signed, the answer is easy – all of our documents come with a digital signature option. This means that your clients can agree to your offer by typing in their names straight in the proposal. 

That signature will get turned into a secure digital signature that is legally binding and can be traced through their IP address and time stamps. 

Furthermore, our proposals also serve as vessels for payment. You can integrate PayPal, Stripe or GoCardless and collect the first payment straight from your proposal. This will significantly speed up the time it takes you to get paid, which is around 6 hours for our customers. 

get paid faster with Better Proposals

But these aren’t the only reasons to use Better Proposals. Let’s dive deeper into how our platform can help you track and convert your sales leads. 

Keep your proposals web-based

The best way to ruin your chances of converting leads is by making your proposal printable. This is because it drastically slows down the process. 

Our documents are purposely web-based. Not only does this mean that they can be signed, paid and tracked, but it also speeds up the agreement process. 

how printing affects your proposals' conversion rate

Improve your chances of converting by 88%. All you have to do is create and send web-based proposals that look amazing on all devices. 

Once you send your document, we’ll notify you every time it gets opened, forwarded, signed and paid. This way, you’ll have a clear view of all the proposals in your pipeline and you’ll know which clients need more nurturing. 

The importance of branding

If you’re wondering where the titled percentage comes from, let us explain the importance of branding in your business proposals. Being consistent in your branding throughout all of your sales documents makes you look more professional. 

Furthermore, our report shows that sending a proposal using a custom domain helps you increase the chances of converting by 19.3%. Don’t lose out on closing deals by sending basic proposals that won’t help you stick out. 

importance of branding

Not only is it important to set up a custom domain, but you should also use your brand colours and fonts when creating your sales documents. 

Add a money-back guarantee

In order to push undecided clients towards conversion, try including a money-back guarantee. 

It will help strengthen their confidence in choosing you over your competitors and help you win any of their possible objections. 

Developers may promise to deliver a website for free, or half price if they go past the deadline, while other workers may only charge for materials if a problem occurs. 

Make sure you’re clear on the terms of this agreement and outline what happens if the client is one to cause a problem – like sending materials too late, not responding to you and such. 

Use social media to sell more

Not all of your future clients are subscribed to your email list. This is why it’s important to utilize the power of social media. 

Social media ads are still relatively cheap, compared to Google Ads and help you reach your target audience quickly. 

These types of ads work amazingly for both products and services, you just need to know how to talk to your future clients. 

Find your audience

Firstly, find out where your target audience spends most of their time. If they’re not active on Facebook, don’t pay for advertisements there. 

Once you find the best place to advertise, create a few different versions of your ad to test out which one will work the best. 

The best type of ads are ones that showcase a problem and your solution for it. So whether you’re creating a video, a picture, or a slide, keep in mind that you need to speak directly to the consumer and explain the benefits of your solution. 

Also, make sure your ads lead to a working landing page that has that specific product or service on it. The easier you make the purchasing process, the better. Remove any hurdles and test out your ads in order to find a winning strategy. 

Social selling

If you use social platforms like Instagram, you can sell directly from your profile. That further speeds up your sales cycle because you can post pictures and tag your products. 

social selling
Source: Instagram

As you can see in the picture above, not only can you tag the products, but you can also link your webshop. There you can show how the same product looks on different models. 

If you track your sales leads, you can target them with specialized ads that showcase products they’ve shown interest in.

Think outside the box

If you’re selling a service, videos will be your go-to. You may remember the viral Dollar Shave Club video in which the CEO describes how the service works and how they can afford to sell their blades at such a low price. 

Since services tend to need a bit more explaining than products, give yourself the upper hand by creating a helpful educational video. 

Key takeaways

Improving your close rate in a single day isn’t impossible. Our actionable guide will help you improve different parts of your sales process, track your sales leads and lead you to better results. 

The biggest tip we would like to highlight is to know who your audience is. Only through understanding them will you be able to shape your sales process and create the best possible version of it. 

Whether you choose to create a discounted offer and advertise it with email marketing or opt for social selling, you should know how to talk to your audience and present the benefits of your products and services. 

If you’re ready to upgrade your proposal game and join more than 10,000 brands, sign up for a free 2-week trial and fall in love with Better Proposals. 

We’ll guide you through proposal creation and the follow-up process, all the way up to conversion. With reliable software like ours, you can rest assured knowing that you have professionals in your corner.  

Start sending high conversion proposals today

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