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Making Your Proposal look Visually Stunning

WOW your potential clients with a stunning proposal cover

The last thing you want to do is fall flat here, it'll be a massive chance missed. Designing a cover is typically a "real designer" job but fortunately, Better Proposals does the hard work for you meaning that even if you don't have much in the way of design experience, you'll still look head and shoulders above the rest. In this article, we'll explore the easiest way imaginable to WOW your potential clients.

Proposal cover design made easy

Luckily, you don't have to be a pro to impress your client as we've done all the hard work for you. The first thing to know here is that with Better Proposals you're not designing your proposal for any specific size, neither your screen or someone else's phone. Everything gets automatically adjusted and made to look perfect on any specific device. In this video, Adam explains a few simple little tricks you can use today to make your covers look world-class in seconds.

Don't over-engineer the cover

It's generally something where people usually put the most effort, but with Better Proposals, there is no need to worry much about that. Most of the designs are already handled for you, you just need to stick your content in. Let me give you some quick advice on how to make your proposal look instantly more impressive.

Simple things are usually the winning ones

The best combination of cover designs I've ever seen is a really nice photo in the background with white text and white logo. Simple but beautiful. Let's go through it in detail.

The photo

There are various amazing (and completely free) photography websites, like, with tons of photos which are professionally taken but don't look like stock photos. Just download them and put straight into Better Proposals.


As a general rule, always use white text, aligned left or centred (depending on the photo, you will judge which way is better). White always looks classier on top of photos. There's also a little filter to darken the background to make the text 'pop' a little more. As for what to say - again, keep it simple. Simply state who the proposal is for and who wrote it. The big text can simply say 'Proposal for Jenny Smith' or 'Proposal for 'ABC Flooring Company'. In the small text, say who you are and where you're from. Don't overcomplicate it.

Your Logo

The last but not least is the logo. You always want to make sure that it matches the text, so prepare the white version of your logo for this. If you've had a designer professionally make your logo then they probably would have supplied this anyway. When done right, your proposal will look both simple and attractive for the eyes of your potential client. Hope this helps you out!

Adam Hempenstall's profile image
Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.