Improving the way email sending is handled


This week, we made a major change to how transactional emails are sent from Better Proposals. Previously, we used our own server to send the emails. It was certainly easier to make it this way, but with this comes a lot of responsibility to keep the deliverability high. This wasn’t a long term solution as getting into the inbox is vital.

We’ve had a couple of reports of users not being able to get emails into companies with somewhat over-protective spam filters. We’ve done two things to rectify this:

1. Using Mandrill for transactional emails
Now, all notification emails are sent using MailChimp’s transactional email service called Mandrill. This should improve deliverability, it’ll also mean one less thing for us to worry about. Lastly, because of the tracking Mandrill provides, it’ll mean we can assist further whenever there’s a report of a client not getting the email.

2. We’ve added a ‘Direct Link’ so you can send the link the traditional way.
In the event that you’ve sent a proposal to your potential client but they can’t receive it, it’s not much good sending it again in the same way because clearly – it’s not getting through. Before, there was literally nothing you could do. Now, just go to the proposal’s main page (where you’d view the tracking) and next to the ‘re-send’ icon you’ll see a ‘link’ icon. Clicking that will give you a unique and secure URL for each recipient which you can copy, then paste into a regular email.

In summary – the original method is improved and there’s a self-service backup plan in place too.

Any questions, let us know.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Product Updates