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STOP Sending Proposals at Night

Every month we run statistics across our entire customer base for a whole number of things. We often cross reference those statistics with things like whether they got signed or not or how fast they were signed. We try and find out things like whether the number of pages, images, videos or amounts have any effect on whether they are jobs that are won or not. One of those things analysed was the times proposals were sent.

The results produce interesting reading

I actually recorded a video about this at Krka Waterfalls in Croatia last year. In it, I explain my thoughts without data backing my reasoning about when the best time to send proposals could be.

Here was my theory

In email marketing, there's a theory that if you're selling B2B, people will be super busy between 8-11 am. Then from about 11 am till lunch time they're taking it easy, making coffee, catching up on email. Then they come back after lunch, go nuts for a few hours and chill between 3 and 4, then have a final push before heading home.

Turns out I was right

Based on data from July last year till now (February 2016). You are 62% more likely to get your proposal signed within a week if you send it during those non-busy periods. All that said, the busiest time for sending proposals is between 8 pm - 11 pm. We've filtered out US customers so that's UK and Europe. It doesn't matter whether you're using our software or not. Stop sending proposals to people in the middle of the night. Save it until the following day at hit send at 11 am. Best of luck!

Adam Hempenstall's profile image
Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.