Top 13 Sales Enablement Tools to Empower your Sales Team

Written by Vanja Maganjic

It’s safe to say that every sales team has the same long-term goal – to sell more and a good way of achieving that is with sales enablement tools. While it’s essential to have a great product or service and to understand your audience, you also need to know which tools to use. 

When it comes to sales tools, more is more. There are a lot of tools that can help you automate your sales process and speed it up. In this article, we’ll explain the importance of sales enablement tools and provide a guide with the 13 best tools you should start using right now. 

What are Sales enablement tools?

Sales enablement tools work by combining AI, business intelligence, customer experience, content analytics, CRM, automation and other processes, all to help you transform your sales process. 

The best way to start building a sales stack is to analyze your sales process and find stages that are lacking, i.e., you need more help with. Once you do that, start researching tools that specialize in those parts of the sales process. 

Our biggest tips are to know which parts of the process can be automated and which should always be done by real people. Other than that, make sure to always test out tools before you commit to buying. After all, most tools offer some type of a free trial or free version. 

What criteria should you use for choosing sales enablement tools?

Although the human touch is essential in sales, there are parts of the process you should automate or speed up with sales enablement tools. Things like collecting data, segmenting your leads, the business proposal process and more can benefit tremendously from specialized software. 

Data is power and the more data you have on your target audience, your leads, and clients, the better you can shape your sale process and conduct more sales as well as repeat sales. 

In order to help you choose the right software for you, we prepared a list of things you need to pay attention to.

Your sales enablement tools need to offer: 

  • A simple interface
  • An onboarding process
  • Amazing customer service
  • Integrations
  • Analytics that help you measure success

Now that you know what to look for in your sales enablement tools, here are a few mistakes you should avoid. 

Not including your sales reps 

Your sales reps should be included in the selection process. After all, they will be the ones using the tools. Since sales enablement software is ultimately supposed to help you increase the number of sales and speed up the sales cycle, it’s important to know your picks will work with the tools and practices you already use. 

Don’t get yourself into a situation where choosing a new tool halts your sales team for a week because the transfer of data is hard and time-consuming. Research how you can upload data into the tool and whether multiple users can engage in uploading at the same time. 

Make sure to ask your salespeople for recommendations as well as their list of needs. You have to make sure your sales process will benefit from the tool of your choosing, instead of simply reshaping it. 

Not focusing on measurable metrics

You need to have a clear understanding of how you’re going to measure the success of new tools. This is where multiple metrics come into play. 

Not only should you make sure that your sales are up, but also: 

  • The length of your sales cycle
  • The number of new leads
  • The average deal size
  • The churn rate
  • The cost of selling

Not considering customization capabilities 

If you’re creating customized content for different stages of your sales funnel and different target groups, you’ll want to use software that allows customization. You need to make sure that the tool you choose can offer help every step of the way, without having to sacrifice parts of the process. 

There should also be an option for your tool to keep up with your growth. It’s important to choose software that transforms your process, instead of making your salespeople into entry data people. 

Don’t hinder your development by picking tools that will only slow you down. 

Not seeking out user reviews

One of the first things you should look for when choosing new software is the reviews. We’ve included the Capterra ratings for all the tools mentioned in the article because they are a good way to show the reliability of the software. 

Websites like Capterra and G2 collect user reviews and show which features the customers love and which they have problems with. Make sure to always look for quality reviews – the ones that go into detail when describing how the tool helped companies grow. 

These testimonies won’t make or break your decision but can help you build confidence in your choice. 

Best sales enablement tools for sales professionals

Our list consists of 13 sales enablement tools ranging from proposal software to CRM, meeting software and more. As we describe the tools and their key features, we’ll round up the guide with pricing points for different-sized teams. 

Better Proposals

Better Proposals

Let’s start with proposal software that holds a 4.8/5 rating on Capterra.

Better Proposals is a great software for creating and sending high-converting, web-based business proposals. The tool speeds up your sales process with a digital signature option that lets you turn proposals into legally binding documents. 

Our software comes with a vast library of prewritten proposal templates you can easily customize to your needs. The editor doesn’t require any previous design experience and is easy to use.

The feature that will further speed up your sales process is the payment option. It allows your clients to pay through your proposal as soon as they agree to the terms and conditions. You can choose between PayPal, Stripe, and GoCardless

In order to help you and your clients reach an agreement quickly, we integrated a live chat option that lets them comment on parts of your proposal as they’re reading it. You’ll also love the proposal AI which compares your proposal to other successfully signed and paid proposals from your industry and gives you actionable tips on how to improve it. 

Once you send your proposal, the tool will send out notifications every time someone opens, signs, and pays for your proposal. You can also use proposal analytics that show which device your proposal was opened on, whether it was forwarded and how much time did the person spend on each of the chapters. 

Better Proposals’ key features are:  

  • More than 200 free document templates
  • An easy-to-use proposal editor
  • Detailed proposal analytics and instant notifications
  • 18+ hour customer service coverage per day
  • Custom domain option
  • Proposal AI
  • Content library
  • Zapier and API integrations
  • Live chat
  • Legally binding digital signatures
Better Proposals' pricing

We offer 3 different packages created for freelancers, small businesses and sales teams respectively. is a CRM that helps you convert more leads. It holds a 4.7/5 rating on Capterra. The tool is built for remote sales teams, making it easy for you to manage your team, no matter where in the world they work from. 

The tool will help you manage your sales pipeline through one dashboard that lets you create, send and supervise emails and SMS without any add-ons. This CRM will make sure no leads slip through the cracks. 

The thing that sets apart from other CRMs is the fact that they focus on the needs of real salespeople. Customers love a personalized approach and people at know this. That’s why the tool won’t try to turn sales professionals into data entry people’s key features are:

  • Alerts and notifications
  • Calendar/reminder system
  • Campaign management
  • Email marketing
  • Lead nurturing and segmentation
  • Workflow automation
  • Prospecting tools
  • Reporting and analytics
  • Sales pipeline management
  • Sales trend analysis
  • Target account identification
  • Task management's pricing

The pricing is split into four packages – starter, basic, professional and business. 



Intercom is a customer communications platform that provides live chat, support and sales. It helps your sales team engage with leads and users and build better relationships through personalized customer journeys.

The tool’s Capterra rating is 4.5/5, making it a reliable choice for any business. 

Intercom has 3 services:

  • Support – website chat that lets you engage with site visitors
  • Engagement – one-off messages or campaigns that drive customers to act (inside and outside the app)
  • Marketing – solution focused on building and fostering relationships with customers

The tool will help you build a help centre, including bots, apps, product tours, emails and messages. The more you engage with your potential customers, the more they’ll be inclined to buy. Automate this process in order to shorten the response time. 

Make sure your dashboard is organized by dividing your conversations into ongoing chats, closed chats and chats with people who are waiting for a reply. 

Intercom’s key features are:

  • Live chat
  • A/B testing
  • Support bots
  • Shared inbox
  • Product tours
  • CRM
  • Campaign builder
  • Free trial
Intercom's pricing

Intercom’s pricing is divided into 4 different packages. The first one is the starter pack, which is designed for small businesses. Other packages have prices calculated on a case-to-case basis, taking into count the number of seats and people reached. 



SalesHandy is a cold email outreach tool that has a 4.5/5 rating on Capterra. If you need help with organizing and improving your email outreach with well-crafted campaigns and follow-up emails that lead to conversions, you’ll love SalesHandy. 

The tool utilizes intel on your audience to help you customize your email content and automates the follow-up process based on opens and clicks. SalesHandy will help your team become more productive by letting them monitor emails, unify document management, share files and engage leads. 

SalesHandy is great for small and medium-sized businesses. Their onboarding process is easy and quick. 

SalesHandy’s key features are: 

  • Auto-follow up
  • Document tracking
  • Email scheduling
  • Communication management
  • Reporting and analytics
  • ROI tracking
SalesHandy's pricing

There is only one package for cold emailing and it’s $25 per user per month. 



Highspot is a sales enablement platform that sales professionals rely on. The tool is currently rated 4.6/5 on Capterra. 

The tool’s platform combines content management, training, contextual guidance, customer engagement, and helpful analytics. It helps you deliver a great buying experience and secure customer satisfaction.

Highspot uses machine learning in order to give you recommendations on how to improve your sales process. Fine-tune your sales pitches by optimizing content based on tracking information and customer engagement. Later, you can build your own AI model if you want to automate other daily tasks or actions. In this case, make sure to use a professional annotation tool to provide your model with accurate data and avoid errors.

Highspot’s key features are: 

  • Content optimization
  • Sales pitches
  • Sales content management
  • Activity tracking
  • Predictive analytics
  • Machine learning
  • Document storage
  • Email and live pitch
  • Customer engagement analysis

The pricing is not publicly available and is calculated on a case-to-case basis. However, our research shows that plans start at $600 per user per year.



ZoomInfo is a cloud-based lead generation tool that helps you streamline your marketing efforts. It combines the business database with technology that provides an accurate view of your customers, prospects, and opportunities. 

The Capterra rating is 4.3/5.

The tool offers precise and relevant data that helps your marketing and sales team conduct successful campaigns and prospecting efforts. It can help you establish a list of potential clients and use it to increase your revenue. 

ZoomInfo gives you access to more email addresses compared to any other B2B contact supplier. 

ZoomInfo’s key features are: 

  • Activity dashboard
  • Alerts and notifications
  • Contact database
  • CRM
  • Data import and export
  • Lead management
  • Lead qualification
  • Prospecting tools
  • Website visitor tracking
  • Workflow management
  • Insights
  • Build targeted lists
ZoomInfo's pricing

The pricing is not readily available and gets calculated on a case-to-case basis. Our research shows that ZoomInfo’s pricing starts at $14,995 a year with a minimum of a two-year agreement. 



Brainshark is a sales enablement tool that provides a simpler path to success by empowering sales teams with the knowledge and resources needed. It’s a data-driven platform that provides solutions for training, coaching, sales performance insight, and more. 

The tool’s Capterra rating is 4/5. 

Accelerate your onboarding process and keep your sales professionals up to date with a sales tool that knows how to speed up your sales process. With Brainshark’s powerful scorecards you can visualize sales performance trends and make real predictions on how big of an increase in revenue you can expect.  

This tool is more than just a learning management tool since it enables you to transform PDFs, landing pages, and screen recordings into presentations that help you empower our sales process. 

Brainshark allows you to track activities across your team and monitor sales performance. Speed up your time to value with a data-driven solution that lets you diagnose problems in your sales cycle. 

Brainshark’s key features are: 

  • Knowledge base
  • Coaching materials
  • Video recording
  • Scorecard
  • Real-time updates
  • Notifications
  • Competition
  • Content creation
  • Content libraries
  • File support

Brainshark’s pricing is not publicly available and is calculated based on a case-to-case scenario. We conducted some research and found that their pricing starts at $420 per user per year.



Eloqua is a SaaS platform for marketing automation that aims to help B2B marketers manage marketing campaigns and lead generation. The tool is currently rated at 4.3/5 on Capterra. 

This sales enablement tool provides more conversion through a better understanding of your customers. Eloqua sends your ads and campaigns to people whether they’re scrolling websites, watching videos or doing something similar. 

Eloqua offers a marketing campaign planning canvas, email automation, and customer activity and web monitoring. That type of data can help you better target your customers and customize your brand messaging. 

Eloqua’s key features are: 

  • Internal chat integration
  • Lead capture and management
  • Pipeline management
  • Reporting and analytics
  • Source tracking
  • Campaign management
  • Email automation

The pricing is not readily available and is calculated on a case-to-case basis. Our research shows that plans start at $2,000 per month. 



Outreach is a great tool for engaging customers. It allows you to stand out and connect to customers at different stages of the sales process. The tool relies on AI technologies to translate sales data into intelligence. Currently, Outreach is rated 4.5/5 on Capterra. 

This tool will help you automate sales engagement, your prospecting efforts, manage the leads in your pipeline and improve your growth and efficiency. Not only can you access an account-based communication platform, but can use marketing management tools to personalize email campaigns and implement the best prospecting techniques. 

Outreach’s key features are: 

  • Call list management
  • Salesforce integration
  • Email sequencing
  • Lead scoring
  • Coaching analytics
  • Data management
  • Auto-dialer
  • Lead qualification
  • Predictive analytics
  • Prospecting tools
  • Reporting and analytics
  • Workflow management

This tool’s pricing is not publicly available and is calculated based on your company’s needs. In conducting our research, we found that the starting price is around $100 per month. 



Bigtincan is a cloud-based AI-powered sales enablement platform that helps businesses with onboarding management and team collaboration. It’s a flexible and versatile tool that provides a unified solution for your sales team. 

The tool allows you to create personalized experiences your customers will love. The more personalized your approach is, the more faith your clients will put into your company. Improve the customer experience by engaging, measuring, and preparing content based on real-life data. 

Bigtincan’s key features are: 

  • Collaboration tools
  • Contact management
  • Content management
  • Goal management
  • Lead management
  • Meeting management
  • Presentation tools
  • Proposal management

Bigtincan’s pricing is not publicly available and is calculated based on a case-by-case basis. Our research shows that the pricing starts at $29.50 per month.



Clearbit is a cloud-based lead management solution that can help you track website visitors, manage campaigns, find new leads, and more. It’s a great tool for sales managers interested in task management, retargeting marketing campaigns, and qualifying accounts.

Its current Capterra rating is 4.4/5.

The tool helps you define an ideal customer profile, find prospects across different platforms and build a customized buyer journey. You can combine account and website data (like location, name, email, and phone number) to create precise audiences that reflect parts of the market. 

Clearbit will help you by constantly refreshing your sales funnel in order to convert more leads. 

Clearbit’s key features are: 

  • Campaign management
  • Email marketing
  • Lead capture and management
  • Performance metrics
  • Source tracking
Clearbit's pricing

Pricing is split into 3 packages – a free one and two packages in which prices are calculated based on your needs.



Leadfeeder is a B2B lead generation tool that has a 4.3/5 rating on Capterra. It helps you generate more leads that have already been exposed to your brand awareness efforts. The tool enriches your CRM data allowing your teams to use the same data everywhere. 

If you’re interested in which companies visit your website, you’ll love Leadfeeder. It will help you uncover the anonymous traffic and get the real names behind numbers, as well as reveal the behaviour of your visitors. 

Knowing what people are most interested in when visiting your sites empowers your sales efforts since you can customize your pitch to different audiences. 

Leadfeeder’s key features are: 

  • Alerts and notifications
  • Campaign analytics and management
  • CRM
  • Data import and export
  • Email marketing
  • Web forms
  • Lead capture, nurture, segmentation and verification
Leadfeeder's pricing

The pricing is set up into two packages – a free one and a premium one which starts at €79 per month. 

Chili Piper

Chili Piper

Chili Piper is a great meeting automation platform that helps sales teams connect with buyers faster. All it takes to book meetings is one click and you can automatically assign leads, route meetings, and sync data from your CRM. 

It’s a good pick for revenue teams, growth teams, marketing, and sales. Chili Piper’s Capterra rating is 4.4/5

You’ll love this software if you have a lot of meetings on a weekly basis since it allows businesses to add multiple users to the platform and view upcoming meetings on a calendar. 

Chili Piper also lets organizations collect lead data through web forms for easier management. 

Chili Piper’s key features are: 

  • Alerts and notifications
  • Appointment scheduling
  • Calendar management and reminder system
  • Campaign management
  • Customizable branding
  • Email management

The pricing is separated into 3 different packages that are designed for teams that need up to 100 meetings in a month, 1000 meetings in a month, and an unlimited amount of meetings. 

Chili Piper's pricing


Our detailed guide will help you choose the right software which will transform your sales process. If you want to sell more and increase your revenue, you’ll need to pick the tools that can work with your strategies. 

As we’ve mentioned before, the more customizable your sales enablement tools are, the better. That’s why Better Proposals offer a tool that can help you win more deals, no matter the industry you’re in. Interested in the first-hand experience? Try out our free trial and find out why we have more than 8,000 happy customers who on average get paid just 6 hours after sending their proposals. 

About Vanja Maganjic

Vanja Maganjić is an experienced writer with a unique passion for creating content that helps brands connect with their customers. She believes in brands that stand up to the man and thinks that storytelling is an essential part of what makes us human. Her long term goal is to become the cool auntie that gives out family-sized Kit Kats on Halloween.
Categories: Sales Tips