You’ve Been Writing Your Proposal Introduction Completely Wrong. Here’s How To Fix It

Written by Adam Hempenstall
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We're in a unique position. You can test the effectiveness of your proposals but it would take you years and hundreds of thousands of pounds in lost revenue to work out what worked and what didn't. Hundreds of thousands of proposals are sent through our system and we can easily see that anything called Introduction is read properly before reading any other pages. With permission, we've looked further into this and analysed a bunch of proposals that were approved and a bunch that weren't and we found something really interesting.

The introduction is vital

In this video I explain in less than 4 minutes, exactly how to write your introduction so it helps you actually win the job. A good way to think of this is to imagine your introduction and the price pages will be printed and taken to the boardroom for decision. Obviously you can't include everything in your proposal, so what do you include? The video explains everything.

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