You’ve Been Writing Your Proposal Introduction Completely Wrong. Here’s How To Fix It


We’re in a unique position.

You can test the effectiveness of your proposals but it would take you years and hundreds of thousands of pounds in lost revenue to work out what worked and what didn’t.

Hundreds of thousands of proposals are sent through our system and we can easily see that anything called Introduction is read properly before reading any other pages.

With permission, we’ve looked further into this and analysed a bunch of proposals that were approved and a bunch that weren’t and we found something really interesting.

The introduction is vital.

In this video I explain in less than 4 minutes, exactly how to write your introduction so it helps you actually win the job.

A good way to think of this is to imagine your introduction and the price pages will be printed and taken to the boardroom for decision. Obviously you can’t include everything in your proposal, so what do you include?

The video explains everything.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Proposal Writing Tips