THE RIGHT WORDS MAKE ALL THE DIFFERENCE

Struggling to explain what your business does? Maybe your website is getting traffic but not enough enquiries, or your messaging feels too generic. You’re not alone. Many businesses find it difficult to communicate their value clearly in a way that connects with the right audience.

Dear {{first_name}},

For many businesses, writing website copy is one of the hardest parts of building or redesigning a website. Knowing what to say, how much to say, and how to say it clearly can quickly become overwhelming.

That’s where we come in.

We help businesses create clear, engaging website copy that connects with the right audience and encourages people to take action.

Whether your website needs clearer messaging, a more consistent tone of voice, or copy that simply feels more polished and professional, we’ll help shape content that reflects your brand and speaks to the people you want to reach.

Inside this proposal, you’ll find an overview of our recommended approach, timelines, pricing, and the next steps to get started.

WE'RE EXCITED ABOUT THE OPPORTUNITY TO WORK TOGETHER

WHAT WE'LL DO

This project is focused on creating clear, conversion-focused website copy that
reflects your brand voice and helps guide visitors through your website with confidence.

WEBSITE MESSAGING STRATEGY

We’ll develop a clear messaging direction designed around your audience, positioning, and business goals.

This helps ensure your website communicates the right information in a way that feels consistent, engaging, and easy to understand.

WEBSITE PAGE COPYWRITING

We’ll write professionally crafted copy for the agreed website pages, balancing clarity, brand personality, and conversion-focused structure.

THIS MAY INCLUDE PAGES LIKE:

• Home
• About
• Services
• Landing Pages
• Contact
• FAQ
  

CONVERSION-FOCUSED COPY

Your copy will be structured to encourage action through clear calls-to-action, user-focused messaging, and content flow.

SEO-FRIENDLY STRUCTURE

Website copy will follow SEO best practices where applicable, including headings, keyword placement, readability, and page structure.

BRAND VOICE ALIGNMENT

We’ll ensure the tone and messaging feel aligned with your brand identity, audience expectations, and overall positioning.

REVISION ROUNDS

You’ll have the opportunity to review the copy and provide feedback during the revision stage to ensure everything feels accurate and aligned.

PROCESS AND TIMESCALES

HOW THE PROJECT WORKS

Our process is designed to keep the project collaborative, structured, and easy to manage from start to finish.

• Discovery & Research - 3-5 Days
• Messaging & Content Planning - 3-5 Days
• Copywriting - 1-2 Weeks
• Revisions & Refinements - 3-5 Days
• Final Delivery - 1-2 Days
  

DISCOVERY & RESEARCH

We begin by learning more about your business, audience, services, competitors, and goals.

This helps us build messaging that feels not only strategic but also aligns with your brand.

CONTENT PLANNING

During this phase we map out page structure, content hierarchy, and key messaging priorities.

COPYWRITING

We write the first draft of your website copy using a balance of strategic messaging, readability, SEO best practices, and conversion-focused structure.

REVIEW & REVISIONS

You’ll have the opportunity to review the copy and request revisions or refinements before final approval.

FINAL DELIVERY

Once approved, all final copy will be delivered in an organized format ready to be used on your website.

COPY THAT CHANGED HOW BRIGHTPATH COMMUNICATED

BrightPath Financial had built a strong reputation through referrals and long-term client relationships, but their website wasn’t reflecting the same level of professionalism.

The messaging felt overly technical, key services were difficult to understand, and visitors were struggling to quickly grasp what made the business different.

We worked closely with the BrightPath team to simplify and restructure their website messaging from the ground up. This included refining their tone of voice, improving page flow, and rewriting core service pages with a stronger focus on clarity and readability.

The new copy was written to feel more conversational and client-focused, while still maintaining the professionalism expected within the financial industry. Clearer calls-to-action and simplified language also helped create a smoother user journey throughout the website.

Following the launch of the updated website copy, BrightPath saw an increase in enquiry form submissions and longer engagement across key service pages. The team also received positive feedback from both new and existing clients, many of whom commented on how much easier the website was to navigate and understand.

Most importantly, the business finally had a website that felt aligned to the quality of service they were known for.

“The new copy completely changed how we communicate online. Everything feels clearer, more professional, and much more aligned with our audience.”

- Danielle Harper, Director at BrightPath Financial -

Great website copy is an investment in how your business communicates, builds trust, and converts visitors into customers. The pricing below reflects the time, research, strategy, and writing involved in creating copy that supports your business goals.

We’ve kept everything flexible and transparent, with optional add-ons available if you need additional support as the project develops. Below is a full breakdown of the services included in this proposal.

READY TO MOVE FORWARD?
GETTING STARTED IS SIMPLE.

Review and approve this proposal   |   Sign electronically below   |   
We’ll schedule a kickoff session and begin the discovery phase

Once signed, we’ll confirm timelines, onboarding details, and the information required to begin the project.

WE'RE LOOKING FORWARD TO WORKING TOGETHER.

TERMS & CONDITIONS

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Terms & Conditions
The following terms are intended to ensure the project runs smoothly and to establish clear expectations for both parties.

Project Scope
This proposal outlines the agreed scope of work based on the current project requirements.

Any additional pages, revisions, strategy requests, or services outside the agreed scope may require additional fees or revised timelines.

Timelines & Delays
Project timelines are estimates and depend on timely communication, approvals, and delivery of required information from the client.

Delays in feedback or content delivery may affect the final delivery schedule.

Client Responsibilities
The client agrees to provide:

• Relevant business information and source material
• Existing brand guidelines where applicable
• Timely feedback and approvals
• A designated primary contact for communication

Revisions
This proposal includes a specified number of revision rounds.

Revisions are intended for refining existing copy rather than requesting entirely new messaging directions or substantial rewrites after approval stages.

Additional revisions may be billed separately if required.

SEO Considerations
SEO best practices may be incorporated into the copywriting process where applicable. However, specific search rankings, traffic increases, or performance outcomes cannot be guaranteed.

Content Ownership
Final approved copy becomes the property of the client once all outstanding invoices have been paid in full.

The service provider retains the right to display non-confidential work within portfolios or marketing materials unless otherwise agreed.

Payment Terms
A deposit may be required before work begins.

Remaining balances are due according to the agreed payment schedule outlined in this proposal.

Late payments may delay project delivery or final file release.

Confidentiality
Any confidential business information shared during the project will be treated respectfully and will not be shared with third parties.

Project Pause or Termination
If the project is paused for an extended period due to lack of communication or delayed feedback, timelines may need to be rescheduled.

Either party may terminate the project in writing. Payment remains due for all completed work up to the termination date.

Acceptance
By signing this proposal, both parties acknowledge and agree to the terms outlined above.