Dear {{first_name}},

thank you for contacting us and choosing Your company name as your business consultants. 

On our call, we established that for you to feel this arrangement was successful, you would need to double your income in the next 12 months.

We also went through a series of strategies that you felt, and I agreed, would help you achieve that with relative ease.

YOUR SALES PROCESS IS CLEARLY WORKING REALLY WELL,
IT'S YOUR MARKETING THAT'S LETTING YOU DOWN.

You currently have 60 customers with an average spend of £2,000 per year, totaling £120,000 p/a. So the mission is to get you to £240,000 total revenue in the next 12 months.

How are we going to do it? Keep reading.

A WINNING STRATEGY

During our call, we discussed a timeline of activities that we both agreed would bring us to our goal of £240,000 within a 12 month period.

These ideas followed three themes:

1. Leveraging existing marketing activities
2. Expert positioning
3. Intelligent and timely offers

LEVERAGING EXISTING MARKETING ACTIVITIES

You are already doing brilliantly with email marketing and cold email. You said you are not 100% sure what is working because you don’t have any tracking on your marketing, but that it is a gut feeling.

We will be looking to get tracking in place and get those campaigns on steroids. This will be the first port of call because it will bring us results quicker and this will fund our later efforts.

EXPERT POSITIONING

We agreed that you would find it easier to get more calls, meetings, and sales if your public profile portrayed more of expert status.

And you are absolutely right.
All the ‘big names’ you know of, respect and buy from, all do a set of things which bring their positioning from a place of “please buy from me” to “of course you can join my waiting list”.

That is what we are going to achieve for you. It is not going to happen overnight and it will be something you need to continue adding to long after the 12 months is up.

Even Tony Robbins still does guest posting and media appearances to raise his profile even after dominating his industry for three decades.

The plan is to get you eight guest posts on respected websites and position you as an expert using a whole range of tactics geared towards having people respect you.

INTELLIGENT AND TIMELY OFFERS

It is all well and good being featured in all the best places but if you are not able to capitalize on the opportunity you have in front of you then it is not much more than bragging rights.

Cool, but you can't pay your mortgage with them.

So every piece of outreach, marketing, guest posting will have its own way of capturing new leads which we will later turn into customers.

A combination of these three strategies will give us the quick cash to get started, build your profile, and generate leads in the process.

Next, let's look at the plan of action for the next 12 months.

PLAN OF ACTION

Below is a super light version of the timeline we came up with on our strategy call.

It is incredibly high level but there is a lot to each of these elements and there is a lot not yet mentioned.

The golden rule of marketing is test and measure. If it turns out that something unexpected happens that is producing better than expected results, it would be crazy not to milk it. 
This will all be in your consultation, but essentially it means that we won't just blindly stick to the plan if the results indicate something different will be more successful.  Adaptability is the key.

THAT SAID, HERE IS YOUR INITIAL MONTH BY MONTH PLAN:

Month 1
Quick Wins

Grab the low hanging fruit

Month 2
Social Media Transplant

Get your social sites up to scratch 

Month 3
Automation Month

All the systems you need in your business to
handle the growth

Month 4
Pen To Paper

Write 8 guest posts which we will use to get you featured

Month 5
Cold Email Turned Red Hot

Putting your cold email efforts on steroids

Month 6
Sales Process Workshop

Simplifying and automating your sales process

Month 7
Content Automation Masterclass

Social Media content automation using content from your guest posts

Month 8
Talk Time

We're going to get you speaking to audiences about your expertise

Month 9
Tell Your Story

Getting you featured on Podcasts

Month 10
Publish Your Book

Your content will be mostly there, we will just edit and publish it

Month 11
Feed The Gorilla

Now we throw money at Facebook, Google, LinkedIn, and Twitter to give us leads

Month 12
Double Everything Month

Now we know what works and have an awesome platform for further success! 

MEET JAMIE-LYNN

She also wanted to double her income in 12 months.

I AM TELLING YOU HER STORY BECAUSE I THINK YOU CAN RELATE.

Jamie was actually in a similar position as you. Personally, I think you are much further along than she was at the time but you have a similar goal in terms of revenues.

Jamie runs a web design business and was stuck at 30 clients. Some would leave, new ones would come but always hovering around 30. We helped her put some systems in place so when she took on more she wasn’t going to need a delivery truck of Red Bull to get through it.

HER GOAL WAS FAIRLY SIMILAR TO YOURS.

She wanted to be making £200,000 in revenue within 12 months and I am proud to tell you we hit that figure within eight months of her starting with us.

It wasn’t all smooth sailing, there were a couple of rough months in there, but we all stuck to the plan we knew would work in the end.
And we are all glad we did.

Much like yourself, the aim was to raise Jamie’s profile as a web designer. We worked a bit on his positioning and had her focus on some higher-paid projects that involved less work which really helped.

Jamie is still a client and we have set new goals for the next 12 months which are going great. I asked her to write a few words on the experience below.

A FEW WORDS FROM JAMIE-LYNN:

"Hi John, I don’t know you and can’t give advice in context but I can tell you that I sat down with Tanja over a year ago and set a 12-month goal of £200,000 in revenue, which was an increase of £82,000.
We hit that goal in eight months which has changed my life and business, as you can imagine.

I know there are a lot of consultants out there but these guys are absolutely amazing and if you have a decent work ethic, you will get tons out of it. Happy to chat if you want further reassurance."

            -  Jamie-Lynn Smith  |  JC Web Design

YOUR INVESTMENT

WE ARE A LITTLE DIFFERENT FROM THE OTHERS

We don’t operate on full payments, which means that you can pay monthly for the duration of the deal, and you are unlikely to ever be “out of pocket”.

“Working with Tanja has changed our business and my life personally. Your company name's knowledge got us from £5,000 a month to £20,000 a month within nine months. Within hours of signing the contract, they were making changes and helping us close the deals!”

- John Smith  |  ABC Design

THE DEAL

£995 per month for a minimum period of 12 months. That is it.

Don’t think of this as “a grand a month”.
This is a £12,000 decision and you need to be comfortable with that. In truth, it will be more than that because with us around you will be spending more money on traffic to your website, printing, and various other things.

If you need to take a loan or remortgage your house to pay for this, you should probably reconsider.

MINIMUM TERM

The minimum term is 12 months. The reason is simple. We need your commitment for that length of time to achieve the kind of results we are both setting out to achieve.

Giving you the ability to cancel at any time means you are not thinking long-term and as you know, that isn’t the kind of thinking that produces amazing results.

GUARANTEE

WE HAVE A PRETTY AMAZING GUARANTEE

We are so confident that if we ever miss a monthly deadline, the next month is FREE. Yes, really.

We don't have to guarantee you will make money. That one is a given.
We do however have a guarantee which means if things aren’t going according to the plan, you don’t lose out.

HERE IS HOW IT WORKS

As long as you have been supplying us with everything we need and living up to your end of the bargain and we are simply not hitting deadlines then we will extend your deal at no cost to you by an extra month.

In essence, if we are one week late every month, you would get an entire year free. If we are late on two of the months then you would get 14 months instead of 12.

We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also gives you peace of mind that if we don't do exactly what we say we will do, then you get us working until it does.

NEXT STEPS

LET'S GET THIS SHOW ON THE ROAD!

It goes without saying that we would love to get started and have you onboard as a client.

SIGN BELOW

Before we get started you need to sign our proposal. 
To do that, simply type your name in the box below and click ‘Sign Proposal’.

STEP ONE -  We will invoice you for your first month. 

STEP 2 - We will have a call to get the first set of changes decided on.

STEP 3 - We will change the headline on your website and start amending your cold emails.

We can’t wait to start getting results for you as quickly as possible to reiterate that you made the right decision.

[your name] | [your position]

WE ARE READY TO GO, ARE YOU?

TERMS & CONDITIONS

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

This Agreement (the “Agreement”) is made as of 13th June 2022, by and between {{company_name}} (the “Company”), and Your company name (“Consultant”).

1. Consulting Relationship  
During the term of this Agreement, the Consultant will provide consulting services to the Company as described on [PAGE NAME] hereto (the “Services”).  The consultant represents that the Consultant is duly licensed (as applicable) and has the qualifications, the experience, and the ability to properly perform the Services. The consultant shall use the Consultant’s best efforts to perform the Services such that the results are satisfactory to the Company.
 
2. Fees
As consideration for the Services to be provided by Consultant and other obligations, the Company shall pay to Consultant the amounts specified on [PAGE NAME] hereto at the times specified therein.
 
3. Expenses 
Consultant shall not be authorized to incur on behalf of the Company any expenses and will be responsible for all expenses incurred while performing the Services [except as expressly specified] unless otherwise agreed to by the Company’s [Title of Officer], which consent shall be evidenced in writing for any expenses over [Expenses]. As a condition to receipt of reimbursement, the Consultant shall be required to submit to the Company reasonable evidence that the amount involved was both reasonable and necessary to the Services provided under this Agreement.
 
4. Term and Termination 
Consultant shall serve as a consultant to the Company for a period commencing on Commencement Date and terminating on the earlier of (a) the date Consultant completes the provision of the Services to the Company under this Agreement, or (b) the date Consultant shall have been paid the maximum amount of consulting fees.

Notwithstanding the above, either party may terminate this Agreement at any time upon [Days Notice] business days’ written notice. In the event of such termination, Consultant shall be paid for any portion of the Services that have been performed before the termination.

Should either party default in the performance of this Agreement or materially breach any of its obligations under this Agreement, including but not limited to Consultant’s obligations under the Confidential Information and Invention Assignment Agreement between the Company and Consultant referenced below, the non-breaching party may terminate this Agreement immediately if the breaching party fails to cure the breach within Days business days after having received written notice by the non-breaching party of the breach or default.
 
5. Independent Contractor
The consultant’s relationship with the Company will be that of an independent contractor and not that of an employee.
 
6. Method of Provision of Services  
The consultant shall be solely responsible for determining the method, details, and means of performing the Services.  The consultant may, at Consultant’s own expense, employ or engage the services of such employees, subcontractors, partners, or agents, as the Consultant deems necessary to perform the Services (collectively, the “Assistants”).  The Assistants are not and shall not be employees of the Company, and the Consultant shall be wholly responsible for the professional performance of the Services by the Assistants such that the results are satisfactory to the Company. 

6.1 No Authority to Bind Company
Consultant acknowledges and agrees that Consultant and its Assistants have no authority to enter into contracts that bind the Company or create obligations on the part of the Company without the prior written authorization of the Company.
 
6.2 No Benefits 
Consultant acknowledges and agrees that Consultant and its Assistants shall not be eligible for any Company employee benefits and, to the extent Consultant otherwise would be eligible for any Company employee benefits but for the express terms of this Agreement, Consultant (on behalf of itself and its employees) hereby expressly declines to participate in such Company employee benefits.
 
6.3 Withholding; Indemnification
Consultant shall have full responsibility for applicable withholding taxes for all compensation paid to Consultant or its Assistants under this Agreement, and for compliance with all applicable labor and employment requirements concerning Consultant’s self-employment, sole proprietorship or other forms of business organization, and concerning the Assistants, including state worker’s compensation insurance coverage requirements and any U.S. immigration visa requirements. Consultant agrees to indemnify, defend and hold the Company harmless from any liability for, or assessment of, any claims or penalties concerning such withholding taxes, labor or employment requirements, including any liability for, or assessment of, withholding taxes imposed on the Company by the relevant taxing authorities concerning any compensation paid to Consultant or its Assistants.

7. Supervision of Consultant’s Services 
All of the services to be performed by Consultant, including but not limited to the Services, will be as agreed between the Consultant and the Company’s [Supervisor’s Title]. The consultant will be required to report to the [Supervisor’s Title] concerning the Services performed under this Agreement. The nature and frequency of these reports will be left to the discretion of the [Supervisor’s Title].
 
8. Consulting or Other Services for Competitors
Consultant represents and warrants that Consultant does not presently perform or intend to perform, during the term of the Agreement, consulting or other services for, or engage in or intend to engage in an employment relationship with, companies who businesses or proposed businesses in any way involve products or services which would be competitive with the Company’s products or services, or whose products or services proposed or in development by the Company during the term of the Agreement (except for those companies listed). If, however, Consultant decides to do so, Consultant agrees that, in advance of accepting such work, Consultant will promptly notify the Company in writing, specifying the organization with which Consultant proposes to consult, provide services, or become employed by and to provide information sufficient to allow the Company to determine if such work would conflict with the terms of this Agreement, including the terms of the Confidentiality Agreement, the interests of the Company or further services which the Company might request of Consultant. If the Company determines that such work conflicts with the terms of this Agreement, the Company reserves the right to terminate this Agreement immediately. In no event shall any of the Services be performed for the Company at the facilities of a third party or using the resources of a third party.
 
9. Confidentiality Agreement 
Consultant shall sign, or has signed, a Confidentiality Agreement, on or before the date Consultant begins providing the Services.
 
10. Conflicts with this Agreement 
Consultant represents and warrants that neither Consultant nor any of the Assistants are under any pre-existing obligation in conflict or in any way inconsistent with the provisions of this Agreement. Consultant represents and warrants that the Consultant’s performance of all the terms of this Agreement will not breach any agreement to keep in confidence proprietary information acquired by Consultant in confidence or trust before the commencement of this Agreement. Consultant warrants that Consultant has the right to disclose and/or use all ideas, processes, techniques and other information, if any, which Consultant has gained from third parties, and which Consultant discloses to the Company or uses in the course of performance of this Agreement, without liability to such third parties. Notwithstanding the foregoing, the Consultant agrees that the Consultant shall not bundle with or incorporate into any deliveries provided to the Company herewith any third party products, ideas, processes, or other techniques, without the express, written prior approval of the Company. The consultant represents and warrants that the Consultant has not granted and will not grant any rights or licenses to any intellectual property or technology that would conflict with the Consultant’s obligations under this Agreement. The consultant will not knowingly infringe upon any copyright, patent, trade secret, or other property rights of any former client, employer, or a third party in the performance of the Services.
 
11. Miscellaneous

11.1 Amendments and Waivers 
Any term of this Agreement may be amended or waived only with the written consent of the Company.
 
11.2 Sole Agreement
This Agreement constitutes the sole agreement of the parties and supersedes all oral negotiations and prior writings concerning the subject matter hereof.
 
11.3 Notices  
Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon delivery when delivered personally or by overnight courier or sent by email or fax (upon customary confirmation of receipt), or forty-eight (48) hours after being deposited in the U.S. mail as certified or registered mail with postage prepaid, addressed to the party to be notified at such party’s address or fax number as set forth on the signature page or as subsequently modified by written notice.
 
11.4 Choice of Law
The validity, interpretation, construction, and performance of this Agreement shall be governed by the laws of [jurisdiction], without giving effect to the principles of conflict of laws.
 
11.5 Severability
If one or more provisions of this Agreement are held to be unenforceable under applicable law, the parties agree to renegotiate such provision in good faith.  If the parties cannot reach a mutually agreeable and enforceable replacement for such provision, then (i) such provision shall be excluded from this Agreement, (ii) the balance of the Agreement shall be interpreted as if such provision were so excluded and (iii) the balance of the Agreement shall be enforceable per its terms.
 
11.6 Counterparts 
This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together will constitute the same instrument.
 
11.7 Advice of Counsel
EACH PARTY ACKNOWLEDGES THAT, IN EXECUTING THIS AGREEMENT, SUCH PARTY HAS HAD THE OPPORTUNITY TO SEEK THE ADVICE OF INDEPENDENT LEGAL COUNSEL, AND HAS READ AND UNDERSTOOD ALL OF THE TERMS AND PROVISIONS OF THIS AGREEMENT.  THIS AGREEMENT SHALL NOT BE CONSTRUED AGAINST ANY PARTY because of THE DRAFTING OR PREPARATION HEREOF.

The parties have executed this Agreement as of the date first written above.