Your SEO Growth Campaign
Dear {{first_name}},
It was great catching up to discuss the next chapter for {{company_name}}.
Right now, your site is doing a decent job, but it isn’t exactly out there winning you new business. This campaign is about making sure you're the one getting the calls that are currently going to your competitors.
Our objective is to move that needle from 7 enquiries toward a target of 30+ each week. To do that we’re looking for high-intent visibility. We want to ensure that when a potential lead is ready to buy, {{company_name}} is the name that dominates their search results.
This campaign focuses on two main things:
- Identifying and capturing the "low-hanging fruit". The searches where you’re already close to the top. We want to get those enquiries moving as quickly as possible.
- Building a business authority that secures your ranking for the most competitive terms in your industry for the long term.
Essentially, we’re moving away from passive maintenance and into an active growth phase. We want to make sure that when someone searches Google for what you do, you're the obvious choice.
[Your Name]
[Your Title]
What We'll Do
To hit that target of 30 enquiries, we will focus on three main areas: making sure your site works perfectly, making sure you’re the best answer to a customer's question, and proving to Google that you’re a leader in your field.
Technical
Fixing the Foundation
Before we can drive more traffic, we need to make sure nothing is getting in Google's way. If your site is slow, hard to use on a phone, or has "hidden" errors, you’ll get penalized no matter how good your content is. We’ll do a deep dive to fix any issues, making sure your site is fast, clean, and easy for both Google and your customers to navigate.
Content
Winning the Right Searches
This is where we get strategic. We look for the high-intent questions your best leads are asking. We’ll refine your existing pages and build out new sections that position {{company_name}} as the authority. The goal is to make sure that when someone is ready to buy, you’re the one providing the solution or product
Authority
Building Your Reputation
Google prioritizes businesses that other people trust. To move you up the rankings for the big, competitive terms, we need to build your "digital reputation." We do this by securing mentions and links from reputable, relevant websites. This is a strategy that lets Google know you’re the dominant player in your industry.
The Roadmap to 30 Enquiries
SEO isn’t an overnight magic solution, but it shouldn't be a mystery either. We break the campaign down into four clear phases so you know exactly what’s happening and when you can expect to see the needle move.
Phase 1
The Deep Dive
Before we start "growing," we need to make sure we aren't building on a shaky foundation. We’ll spend the first few weeks auditing the technical side of your site. At the same time, we’ll identify your "Quick Wins" - those keywords where you’re already on page two and just need a small nudge to start bringing in leads immediately.
Phase 2
Finding Your Customers
Once the site is healthy, we move into strategy. We’ll map out exactly what your customers are searching for and compare it to what your competitors are doing. This is where we identify the gaps in your current pages and plan the new content needed to answer the questions that lead to enquiries.
Phase 3
Actioning the Plan
In this phase we’ll roll out the optimisations across your site, update your existing pages, and start publishing the new content we planned in Phase 2. We’ll make sure the tracking is 100% accurate, so we know exactly which keywords are driving your new leads and where to double down.
Phase 4
Focusing on What Works
By this stage, your site is technically sound and full of great content. Now we’ll work on building your digital reputation through high-quality links and authority building. This is where we monitor the data, see what’s working, and really focus on the strategies that are driving the most profitable leads to your door.
The Results We've Delivered
Background
To give you an idea of what to expect, here is a snapshot of a similar campaign. We followed this exact process to help them stop blending in and start becoming the obvious choice for their customers.
What Changed
When we started working with Henderson Electrical, they were in a similar position to where you are now. They had a good website and were getting some traction, but they were largely invisible for the big, high-value searches. They were basically leaving money on the table every month.
The Outcome
It didn't happen overnight, but all the planning was very noticeable.
Within the first six months:
- They went from a handful of leads a week to a consistent flow that allowed them to be selective about the jobs they took on.
- They moved from "somewhere on page two" to the top three results for their most profitable services.
- The campaign became a lead-generation machine that fueled their growth for the rest of the year.
"We’d been sitting on the same numbers for years.
Our website looked okay, but it wasn't really doing anything for us."
The team just got to work. Within a few months, the quality of the calls were getting so much better. We weren't just getting more traffic but also getting the exact jobs we wanted to win. We've gone from hoping the phone rings to having to plan for a bigger team."
— Mark Henderson, Owner of Henderson Electrical.
Your Investment
We don’t believe in "one-size-fits-all" SEO growth packages. This investment is tied directly to the goal of moving {{company_name}} from a baseline of 7 enquiries to a consistent target of 30+. To hit those numbers, we need to be aggressive across all three pillars: technical performance, high-intent content, and building your digital authority.
Technical "Deep Dive," site speed fixes, and the Phase 2 Game Plan.
Ongoing content, authority building, and weekly ranking pushes.
Call tracking setup and enquiry form monitoring.
A direct review of the data and our "next moves."
£1,500
£2,000
£0
£0
Our Guarantee
SEO is an investment of trust as much as money. While no one can "buy" a spot on Google, we can guarantee the transparency and focus required to get you there. All strategy, content, and tracking we build belongs to you from day one, we want you to stay because of the results, not because you're locked in.
We take a “proof is in the pudding” approach. If we haven’t shown measurable progress toward our growth targets by the end of Month 4, we’ll work the 5th month for free. It’s that simple: if we aren’t moving the needle for you, we shouldn't be getting paid.
Let’s Get Started
If you’re ready to get more calls then we look forward to getting started.
Step 1 - Sign the Proposal
Once you’ve signed this proposal, we’ll send over the initial invoice for the Campaign Kick-off. As soon as that’s cleared, you’re officially on the calendar.
Step 2 - Access
We’ll send over a short "Access Checklist" (Google Analytics, Search Console, etc.). This takes about 5 minutes to complete and gives us the keys we need to start.
Step 3 - The Kick-off Call
We’ll book a 30-minute session to walk through the immediate steps and finalize the timeline for the first 90 days.
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Terms & Conditions
USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.
This SEO Growth Campaign Agreement (the “Agreement”) is made effective as of [Date], between [Client Company Name] (the “Client”), and [Your Company Name] (the “SEO Consultant”).
1. Definitions
“The Campaign” refers to the ongoing SEO strategy, including technical optimization, content creation, and authority building as outlined in the Proposal.
“White Hat” means SEO methods focused on human users and based on accepted search engine guidelines.
“KPIs” (Key Performance Indicators) refers to the agreed-upon growth metrics, specifically focused on organic traffic and lead/enquiry generation.
“Writing” includes email communication sent to the primary contact addresses of either party.
2. Fees and Payment
2.1 Kick-off Fee: The Client shall pay a one-time fee of £[Amount] for the "Deep Dive" and strategy setup. Work will commence once this payment is received.
2.2 Monthly Investment: The Client shall pay a recurring monthly fee of £[Amount] for the ongoing SEO Growth Campaign.
2.3 Billing & Payment: The SEO Consultant will invoice the Client monthly in advance. Payment must be received within [X] business days of the invoice date via [Payment Method].
3. SEO Consultant Services
3.1 Strategy & Implementation: The Consultant shall execute the four-phase roadmap (Deep Dive, Game Plan, Implementation, and Momentum) as described in the Proposal.
3.2 Primary Search Engine: Optimization efforts will be primarily focused on Google.
3.3 Reporting: The Consultant will provide monthly performance reports focusing on ranking progress, traffic trends, and enquiry conversions.
3.4 Backlinks & Content: As part of the Growth Campaign, the Consultant will manage content creation and build a profile of authority backlinks. A report of these links will be provided to the Client upon request.
4. The Growth Guarantee
4.1 Performance Commitment: If the SEO Consultant has not demonstrated measurable progress toward the agreed-upon KPIs by the end of the fourth (4th) month of the campaign, the Consultant shall provide the fifth (5th) month of service at no cost to the Client.
4.2 Algorithm Disclaimer: While the Consultant guarantees the execution of professional White Hat tactics, the Client acknowledges that search engine algorithms are controlled by third parties. Therefore, specific #1 rankings for specific keywords cannot be guaranteed.
5. Client Obligations
5.1 Access: The Client agrees to provide administrative access to the website, Google Analytics, Google Search Console, and any other necessary third-party tools.
5.2 Honesty of History: The Client represents that they have not previously engaged in "Black Hat" SEO tactics (keyword stuffing, link farms, etc.) that could lead to a site penalty without disclosing them to the Consultant.
6. Intellectual Property & Ownership
6.1 Total Ownership: Upon payment of all due fees, the Client shall own the copyright and intellectual property rights to all Website Content, code modifications, and strategy documents created specifically for them by the SEO Consultant.
6.2 Transfer of Assets: In the event of termination, the SEO Consultant will ensure the Client has full access to all tracking setups and accounts created during the campaign.
7. Term and Termination
7.1 Rolling Agreement: This Agreement operates on a month-to-month basis to ensure the Consultant earns the Client’s business through results.
7.2 Notice Period: Either party may terminate this Agreement for any reason by providing 30 days' written notice. The Client is responsible for payment for any services rendered up to the date of termination.
8. General Provisions
8.1 Governing Law: This Agreement shall be governed by the laws of [Your Jurisdiction/Country].
8.2 Entire Agreement: This document, along with the associated Proposal, constitutes the entire agreement between the parties and supersedes any prior oral or written agreements.