ALL SCREENS, ONE SOLUTION
BECAUSE 57 PERCENT OF USERS SAY THEY WON'T
RECOMMEND A BUSINESS WITH A POORLY DESIGNED WEBSITE.
Dear {{first_name}},
Thank you for contacting ABC Company and choosing us as your responsive web design services provider.
As we previously discussed, you are looking for a top-rated responsive design that can turn your static website into a beautiful domain with images and graphics that will really impress your potential and present clients.
ABC Company specializes in designing responsive websites and landing pages that are not only gorgeous but rank well in search results and help achieve your business goals: increased traffic, leads, and sales.
OVERVIEW
During our last meeting, you mentioned your main objective is to increase traffic and leads coming through the website.
THE PLAN TO ACHIEVE IT IS BY DOING THE FOLLOWING:
- Building a fully responsive, user-friendly website.
- Providing copywriting for all pages and SEO with placement guarantee.
- Creating a visually attractive website with interesting and engaging content and database integration.
With our responsive web design services, ABC Company will eliminate the need for separate webpages and sites for different computers, phones, and tablets. There is no loss of resolution on large monitors, so the images and graphics are as clear as if they were viewed on a mobile device.
Your website will remain intact across all devices, and we will ensure that it displays and operates as intended on every screen, every time.
IN THE NEXT FEW CHAPTERS, WE WILL EXPLAIN FURTHER THE DETAILS OF OUR PLAN AND HOW WE WILL ACHIEVE THE MENTIONED OBJECTIVES.
WEB DESIGN FOR A CONSISTENT USER EXPERIENCE
WE ALL KNOW THAT WEBSITE DESIGN HAS EVOLVED.
Nowadays, having a "mobile-friendly" design is not enough. Instead of having two sites, one for desktop and one for mobile to ensure it displays properly, a responsive website has it all.
It displays on any screen size. It offers a universal web design that can support any user and their device. Not to mention, it is cost-effective and efficient because you only manage one site.
Now that we established the basics let's get back to our goal. As mentioned during our conversation, ABC Company offers to create a professionally designed website that will fully enable you to compete more effectively with larger and as direct competition.
THE CONTENT WE HAD IN MIND IS THE FOLLOWING:
HOMEPAGE
Using a friendly design for online readers, we will make sure the visitors do not just scan through the homepage but actually slow down and read the content.
The current homepage trend consists of shifting toward mobile-first design, meaning your homepage will be mobile-device-friendly above all else, so we will strategically compact all the information you need.
ABOUT US
A clear description of who you are. Someone who ends up on your website should not have to do investigative work to figure out what, exactly, it is that you do.
Notice how this website content you are reading is broken up into small sections separated by sub-headings? We will follow a similar approach when creating text content instead of making a wall of text that is so commonly found on "About Us" pages.
CLIENT STORIES
AND TESTIMONIALS
People love to hear stories from real customer.
Honest words from others help to make your services more tangible to customers who are visiting you online.
It is even better to create an actual case study, with detailed explanations of projects you worked on, problems you encountered, and the solutions you proposed.
Give your testimonials some content, and they will serve you for years to come.
SERVICES
AND PRICING
Not everyone will be interested in reading all of your content — and that is completely fine.
However, the services and pricing page should still have plenty of information.
The best way to add the services you offer to the website is by splitting them into sections named after your main services and adding the matching headers.
To avoid being constantly asked for prices by potential customers, we suggest adding a price on the same page as services. It helps to set the right expectation from both sides and increases the quality of the website.
If you preferred not to give away the prices right away, we would suggest considering a brief estimate at least.
FREQUENTLY
ASKED QUESTIONS
Another thing that will raise the quality of your website is adding a frequently asked questions section. We are sure your clients had a lot of questions while starting working with you. Why not add them all together and create a go-to page for all your future clients?
We will continuously proofread your old, existing content and update statistics with newer data. Making subtle updates to your content, such as this, shows search engines, you are a leader in your niche.
CONTACT FORMS AND
CALL TO ACTION
We will strategically place call-to-action buttons through the website to lead the visitors to either services and pricing page or to contact forms.
Responsive web design goes together with modern web design. There will be no more chunky graphics and buttons unaligned with text in the middle of the page; your design and call-to-action buttons will load easily for visitors to enjoy.
RESPONSIVE DESIGN - A KEY TO YOUR WEBSITE SUCCESS
After you sign our proposal, we will start by scheduling a follow-up call to finalize the details and decide on the best starting date.
ONCE THAT IS AGREED ON, WE WILL
FOLLOW THE SIMPLE STEPS LISTED BELOW:
STEP 1
INITIAL RESPONSIVE DESIGN INTERVIEW
To start our design project, we need to get to the bottom of who you are, what you stand for, and who you stand beside. It will give us enough basic information to get started with your website.
STEP 2
RESPONSIVE DESIGN PRESENTATION
We will create three new design concepts. Naturally, there will be a common theme, but we will try to think outside of the box and develop a few different solutions. The brainstorming and comparison part is often where the best ideas come from. We will go through these options and decide which direction to take and which adjustments to make.
STEP 3
SEO OPTIMIZED
WEBSITE CONTENT
Now that we have your design decided on, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. Any photos attempted to use on the website will have to be gathered at this stage.
STEP 4
WEBSITE BUILD
Using everything we have gathered, we will start building your responsive website. Once it is done, we will present it to you and go through the details and finishing touches following the originally set objectives. Any amends are made at this stage.
STEP 5
LAUNCH
The launch process has to be carefully considered. We need to ensure email addresses will not go down; the site doesn't have any downtime; any old links are re-directed to the new pages, and several other things. The following process has been done by our company many times before, and we have developed a detailed checklist we are working with that has never failed.
We make sure to launch the website late on Fridays, giving us a chance to iron out any possible issues. You can sleep well, knowing we will be on-call over your launch weekend to ensure everything goes according to plan.
TIMESCALES
IT WILL TAKE BETWEEN SIX AND EIGHT WEEKS
TO GET YOUR WEBSITE LIVE
| FROM OUR PORTFOLIO |
Thomas Jones, an owner of a farming equipment store, reached out to ABC Company after realizing that their online store and pay-per-click campaigns ended up costing him more money than he receives in return.
THE SOLUTION
We wasted no time identifying what kind of content Thomas wanted on his website and what kind of angle he wanted to take.
We constructed a plan sure to drive results for Thomas and his company. Our solution was to create a website that will highlight the products and services that performed the best and focus on a few campaigns instead of over 15.
We added a different logo, few interesting animations, and special graphics made in company colors.
THE RESULT
After just a few weeks, the website was up and running. Within the first year of managing their website, it boosted a company's ROI by 120 percent. In our books, that counts as a success!
A FEW WORDS FROM THOMAS:
“Working with ABC Company was amazing. They are true experts at what they do, fast and professional. Better was able to get my project and vision right from the start. By having ABC Company in our corner, we truly felt that all of our future projects would be a huge success!"
Thomas Jones, XYZ Farming
DIY WEBSITES CAN TURN OUT TO BE VERY EXPENSIVE IN THE LONG RUN.
WHY NOT TRUST THE EXPERTS FROM THE START?
It is safe to say that you will struggle to appear at the top of search results if you don't have a responsive site.
That may not seem like a big deal until you learn that most users stick to the first page of search results. Your company must rank on page one to attract website traffic, leads, and sales.
Working with an experienced, responsive website company such as ABC Company ensures your business gets the website it deserves. You don’t have to worry about finding a freelance developer or meeting a tight deadline.
Instead, you can assign the entire task to us. ABC Company stands behind the work that we do and the websites we create. We make sure to target the correct audience, use the latest technologies, and save you time and money by creating a professionally designed website whose generated sales will more than offset the cost.
THE COST
Below you will find the one-off cost of our website design services.
This is paid immediately after you sign your proposal, and it allows us to get started immediately with your content, giving you the upper hand over your competition.
Design and development of your new responsive website
Hosting for your website and email address for the entire company
£4,995
£65
£0
£0
“ABC Company provided us with a fantastic and responsive service from quote to website completion. Their communication and work product were amazing, and they always adapted to our needs throughout the process. We look forward to working with them more, especially in our further exploration of the SEO world."
John | BB Accounting
OUR GUARANTEE AND NEXT STEPS
No matter what you do in business, there is always a risk, and we understand that. When we work together, let us be the ones who deal with it.
The purpose of this project is to deliver a great website that will increase the number of your clients and establish yourself as an industry expert.
OUR GUARANTEE IS SIMPLE - IF WE DON'T LIVE UP TO OUR PROMISES, YOU DON'T PAY FOR OUR SERVICES.
SIGN BELOW
To get started and to make the following steps as simple as possible:
STEP 1 - Type your name in the box below and click “Sign Proposal.”
STEP 2 - We will arrange a final call to discuss the remaining details.
STEP 3 - We will set up the best billing arrangements.
WE CAN'T WAIT TO START WORKING TOGETHER!
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To accept and sign, type your name below
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To accept, draw and type your name belowType your name
TERMS AND CONDITIONS
USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.
Introduction
Agreement between Better Proposals, owner/operator of ABC Company, and You, the authorized representative of “The Client” (hereinafter referred to as “The Client”), for work commencing in the capacity of Freelance Digital Designer, Web Designer, Digital Producer or Graphic Designer.
- AGREED HOURLY RATE – The agreed hourly rate for work carried out during the normal business hours (9:00 am – 5:00 pm) would be negotiated between The Client & ABC Company before work commences. The agreed hourly rate is to remain confidential between The Client and ABC Company. ABC Company reserves the right to change this rate periodically. The Client will be informed in writing should this rate be changed during the term of this agreement.
- DAILY RATE – Where a client prefers to engage ABC Company at a fixed Daily Rate, ABC Company will negotiate with the client to an agreed rate which is to remain confidential between The Client and ABC Company. ABC Company reserves the right to change this rate periodically. The Client will be informed both verbally and in writing should this rate be changed during the term of this agreement. Overtime agreements will be decided during the negotiation process. The Client will receive an adjusted work agreement indicative of these changes.
- OVERTIME RATE – The overtime rate is applicable outside the normal business hours of 9:00 am – 5:00 pm, Monday to Friday. The overtime rate also applies to any hours in surplus of 38 hours per working week and any hours worked on weekends and public holidays. Overtime Rates will only be charged when the client has directly requested work to be done during these hours. Where deadlines are set, and the work required exceeds the estimated scheduled time, falling into overtime hours, The Client will be notified before any work is undertaken at this rate.
- SUPERANNUATION GUARANTEE – In cases where ABC Company is required to perform duties on a client site at a specified time at an hourly or daily rate, the tax office deems the relationship to be that of employer/employee. Therefore, when the payment for Freelance Services exceeds $450 in 1 (one) calendar month, ABC Company’s invoices include a Superannuation Guarantee component. This has been incorporated into your hourly rate with ABC Company and will appear as a separate entity on the invoice. This must be paid directly to the nominated Superannuation Account, and details will be noted on the invoice.
- EXCLUSIVE BOOKING – Where The Client has requested the services of ABC Company on a specific day or time, this will be considered an Exclusive Booking. Exclusive Bookings ensure dedicated time will be blocked out to work for The Client without interruption. Exclusive Bookings are subject to the Minimum Daily Charge.
- MINIMUM DAILY CHARGE FOR EXCLUSIVE BOOKING – A minimum of 4 (four) hours per day will be charged at the agreed hourly rate where an Exclusive Booking has been made. If the booking is canceled within 24 hours of the booked day, the Minimum Daily Charge will still be invoiced.
- PAYMENT – ABC Company invoices weekly. Payment by The Client is required within 7 (seven) days of receipt of an invoice from ABC Company. ABC Company accepts payment by direct deposit, and the bank account details will be made available to you when the invoice is sent.
- CONFIDENTIALITY – ABC Company agrees not to misuse or disclose any confidential information that may be made available by The Client.
- CLIENT RESPONSIBILITIES – ABC Company is under the responsibility of The Client from the time of reporting for duties and throughout the booking. All reasonable care will be taken to ensure work is completed to the highest achievable standard; however ABC Company will not be held liable for loss, expense, or damage caused by any or omission that occurs throughout the duration of the booking.
- ARTWORK APPROVAL, ERRORS, AND OMISSIONS – ABC Company will take all reasonable care to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. However, the Client's responsibility is to check all artwork carefully before final sign off and publishing. As a result, ABC Company is not liable for loss, expense, or damage caused by any act or omission.
- NATURE OF COPY – The Client agrees to exercise due diligence in its direction to ABC Company regarding the preparation of materials and must be able to substantiate all claims and representations. The Client is responsible for all trademark, service mark, copyright, and patent infringement clearances. The Client is also responsible for arranging any necessary legal clearance of materials ABC Company prepares. ABC Company will not be held liable for any legal infringements resulting from artwork being distributed or published under the direction of The Client.
- LIABILITY – ABC Company makes every effort to maintain the highest possible work standards; can it not accept responsibility for any loss, expense, or liability of any kind incurred whilst preparing work for The Client in a freelance capacity. To the extent permitted by law, ABC Company shall not be liable to the Client or any third party for any loss or damage arising directly or indirectly in connection with the provision of services. The Client will indemnify and holds harmless the Consultant from and against any claims, costs, expenses, negligence, actions, or suits suffered, sustained, or incurred by the Client or any third party. This includes, without limitation, interruptions caused by acts of Nature, or any other circumstances beyond reasonable control, any lost profits, business interruption, loss of data, or otherwise, even if expressly advised of the possibility of such damages.
- CANCELLATION / TERMINATION OF AGREEMENT – Should The Client wish to cancel/terminate the agreement and discontinue any work in progress, The Client must notify ABC Company immediately of this intention. Hours worked to that point will be invoiced (minimum 4 hours where an exclusive booking has been made). In the case of cancellation/termination, outstanding invoices are required to be paid within 7 (seven) days of the invoice issue date. The Minimum Daily Charge will apply if cancellation occurs within 24 hours of the booking.
- VARIATION IN TERMS – These terms can only be varied, amended, or altered by written agreement between ABC Company and The Client.