STATEMENT OF WORK
E-commerce Website
Written by Tanja from Your company name
as requested by {{company_name}}
for [PROJECT X]
Dated 14th June 2022

Project Brief
Here is what we are setting out to achieve
Project Overview
This project involves a design and development of a new e-commerce platform for {{company_name}}. The clients' current site does not rank highly enough on common search engines and site traffic is low.
The new site requires an SEO strategy and the implementation of analytics so that campaign effect and performance can be monitored. The site must be simple to use and requires access to enable multiple users to upload new products, images, content and metadata.
The scope and tasks required to complete this project will follow the timelines outlined within in order to deliver the components at the associated costs listed. A list of deliverables and assumptions is included herein.

Project Objectives
This project has been proposed to achieve the following objectives:
Objective 1
Design a clean, modern e-commerce platform that delivers a seamless and engaging user experience in order to maximise sales revenue.
Objective 2
Build a highly functional CMS which retains usability so up to five to ten user accounts may simultaneously access and upload content.
Objective 3
Ensure SEO and analytics are in place to maximise rankings and to help monitor campaign effectiveness.
Project Scope and Tasks
Exactly what this project will involve
PROJECT SCOPE
Below is set out the project scope of [WEBSITE NAME] as follows:
1 - Store Design, Development, and Launch
The theme presented with the proposal will be the basis for the design of the website. Design work will be done in Photoshop and sign-off will be required before proceeding to development.
2 - Information Architecture
Once the design concept is confirmed, work can begin on building the site.
The pages for the e-commerce site will include:
- List of pages
The features of the site will include:
- List of features
3 - SEO Strategy, Analytics, and Social Media Integration
The site will be linked with Facebook, Twitter, and Instagram so that updates can be posted on various social media outlets, and icons included so that all products are sharable.

PROJECT TASKS
The tasks required to achieve the scope are as follows:
Task 1
Site Design and Content Entry
Once the site design is completed and signed off, content provided to us will be entered onto the site pages. This will include text and pictures for each page to be created with the initial setup, along with metadata.
Task 2
Checkout Payment Integration
Multiple payment options will be setup including Paypal, GoCardless and others to be confirmed. The entire shop experience shall be fully tested from general browsing through to product selection, checkout purchase and delivery notification.
Task 3
Browser Testing
The site will be tested to make sure it works with a wide selection of browsers and to ensure it does not break when viewed on mobile devices or tablets.
Task 4
Data Collection
A data collection popup invitation to the general mailing list as well as auto cart abandonment contact email will be set up.
Note:
The scope of this project is limited to the above-listed items and tasks. Any additional items will be counted as out of scope, and may only be added with separate authorization and approval from {{company_name}}. Extra items and tasks may only be added through the use of separate SOWs.
Deliverables & Components
What you will receive
Deliverables
The following deliverables will be associated with this project:
Deliverable 1
E-commerce Site Design
Following your brief being sent to the designer, we will deliver two draft website design concepts within 2 weeks. One must be chosen for further development. We will allow for one round of editing before digital signoff is required to move forward to building the site.
Deliverable 2
Draft Version of Site
Once we have been provided with the content for the site, this will be loaded in and testing can begin. Digital sign off will be required before deploying to the Staging Site.
Deliverable 3
Final Version of Site
Once final testing and edits are complete, the site will be deployed to the {{company_name}}'s domain at XYZ. We will then require final sign off and the following components will be delivered.

COMPONENTS
The following components will be associated with this project:
Component 1
Site Account & Login Details
Account and login details will be set up for one admin-level who can then create further accounts at a user level. A 30 min training will be provided on this topic.
Component 2
Site Backup
A hard backup copy of the files associated with the site will be delivered upon completion to the client on a USB stick, as well as backed up to [XYZ ] location.
Component 3
Training Documents
A reference document outlining how to make updates to the site along with a link to online resources will be emailed upon completion of the site.
Project Assumptions
Key information we are working with
PROJECT ASSUMPTIONS
This agreement is based on the following assumptions:
- You have provided Your company name with a complete list of your requirements for the website.
- You will provide digital sign off for each listed stage when required to do so before the project may continue.
- You will provide the necessary content and images to be loaded in before site testing may begin.
Note:
If any of the above information is incorrect or incomplete, please inform us immediately so that the statement of work can be revised if necessary.
Project Timescales
Keeping the project on track
KEY MILESTONES
We have drafted the below schedule for this project and its relevant stages:
Task | Due Date |
Sign statement of work | ASAP |
Finalize design | Date, Month, Year |
Client provides content | Date, Month, Year |
Finalize testing | Date, Month, Year |
Deploy to the staging site | Date, Month, Year |
Deploy to client domain | Date, Month, Year |
Final sign off and receipt of components | Date, Month, Year |
Note:
Electronic sign off will be required at each stage before proceeding to the next task.

Project costs
Keeping the project on budget
Final costs and invoice schedule
An outline of the costs for the design, development and testing of the site is estimated here followed by the total:
STAGE | ESTIMATE |
Invoice 1: design | 10 hours at X rate |
Invoice 2: build | 15 hours at X rate |
Invoice 3: testing | 10 hours at X rate |
TOTAL | £XXX.XX |
Notes:
This estimate is based on Your company name's current understanding of the project scope and tasks as well as the deliverables and components set out in this statement of work.
All invoices are inclusive of 12.5% VAT.
All invoices are due and payable within <X> days of receipt by {{company_name}}.

Sign Electronically Below
Let's get started!
ACCEPTANCE
To accept the conditions set out in this statement of work, simply type your name below.
We are looking forward to working with you on [PROJECT NAME].
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