Part 2 was all about getting traffic. This video is all about what to do when you get them to your site.
What do you offer them?
You want to offer something called a "lead magnet". It's a wacky marketing term, but the gist of it is offering something of low cost to you but of massive value to a small, targeted group of people.
It could be something like an ebook, a whitepaper or an email series but the trick is to make sure it's delivered electronically.
The video explains everything.
Part 4 is all about how to get some money out of the whole operation and actually generate some leads.
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Beautiful, interactive proposals that 'wow' your clients, and win you more work at a higher