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Automating Your Marketing (Part 3)

Adam Hempenstall
Sep 08, 2015
1 min

Part 2 was all about getting traffic. This video is all about what to do when you get them to your site.

What do you offer them? You want to offer something called a "lead magnet". It's a wacky marketing term, but the gist of it is offering something of low cost to you but of massive value to a small, targeted group of people. It could be something like an ebook, a whitepaper or an email series but the trick is to make sure it's delivered electronically. The video explains everything. Part 4 is all about how to get some money out of the whole operation and actually generate some leads. Enjoy.

Adam Hempenstall's profile image
Adam Hempenstall
Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.


What to read next

Automating Your Marketing (Part 2)

We talk about SEO and where that should sit in your marketing mix. We talk about old-school direct mail and we dig super deep into Pay Per Click.

Automating Your Marketing (Part 4)

Part 4 is all about turning leads into genuine interest. You're going to do it through a series of email campaigns which, over time, convince your lead that you are the right company to talk