You're going to do it through a series of email campaigns which, over time, convince your lead that you are the right company to talk to in order to solve their issues. You do this through building trust over time. The video talks about how to give away the download (if you use one), the spacing between the emails, the length your emails should be and how to put your call to action in. This series is an absolute blockbuster and it's using this information that I was able to produce a minimum of £250,000 in sales from people who requested a copy of my book, Automate Your Business. I'd love to hear from anyone trying this stuff. Adam