I took a 10-day trip around the St Nazaire area of France and found some of the weirdest things. One of which was this crazy salt maze. I'm clearly amused easily but my intro to this video cracks me up for some reason.
In this relatively short video, we look at when you should automate your social media efforts and when you shouldn't.
I think I could go much deeper on this topic, but it's a good primer.
I mention in the video that we use Tim Coe to manage our social media accounts
for us (with the exception of product support on Twitter and my uploading the videos to YouTube).
It's a topic that I'm sure, by now could be out of date. Everything changes so fast and that's even more reason to use an outside agency. They have their finger on the pulse of every change in algorithm. You need to be focussed on your business, not playing around on Facebook and calling it networking. ;-)