How To Create an Epic First Impression When Someone Opens Your Proposal

  • Updated on
  • Nov 29, 2022

Recording a video about first impressions in Benidorm. The irony.

Here’s the thing. You know you only get one chance at a first impression.

So let me ask you a question. What is the impression you want your potential client to have when they open/click on your proposal for the first time?

“Wow”
“Oh cool”
“These guys look amazing”
“They look like they know what they’re doing”

What do you definitely not want them thinking?

“Errr, is that it? Where’s the proposal?”
“Doesn’t look like they’ve put much effort into this”
“This looks boring”
“I’ll read it later”

How to create an amazing first impression

Now you know how you want your potential client to feel, you can design your proposal accordingly. This doesn’t have to mean getting a designer at £300-£500 a day in. There are things you can do yourself.

This video explains the 4 main “first impression points” and what you can do to make them as good as possible.

Enjoy and give it a share if you liked it.

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Adam Hempenstall
Adam Hempenstall
Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
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