Here's the thing. You know you only get one chance at a first impression.
So let me ask you a question. What is the impression you want your potential client to have when they open/click on your proposal for the first time?
"Wow" "Oh cool" "These guys look amazing" "They look like they know what they're doing"
"Errr, is that it? Where's the proposal?" "Doesn't look like they've put much effort into this" "This looks boring" "I'll read it later"
Now you know how you want your potential client to feel, you can design your proposal accordingly. This doesn't have to mean getting a designer at £300-£500 a day in. There are things you can do yourself.
This video explains the 4 main "first impression points" and what you can do to make them as good as possible.
Enjoy and give it a share if you liked it.