How to be the perfect company for the job every time


The use of case studies in proposals shocks me. It’s like no-one wants to prove they can actually do the job.

Think about it.
YOU have a great feeling about the job because you’ve done x, y and z.

The problem is, THEY DON’T KNOW THAT!

I’m not suggesting you put every case study you’ve written in the proposal, and I’m not talking about a few testimonials here either. I’m talking about building up a bank of case studies of businesses that have used your product or service to better their lives.

Then, when you put that proposal together, you can include 1 or 2 perfectly relevant case studies.

The video explains more.

Side note: This is up at the Olympic Village in Barcelona. Clearly, where I’m standing is a rather opportune photo spot because, by the time I’m finished recording, there was about 60 people queuing up to take a picture in the exact spot I’m standing in.

Also, look at the background… Now look at my t-shirt.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Proposal Writing Tips