How to write the perfect guarantee for your business


I shot this high up in the mountains of Barcelona, near the castle. In this video, I talk about how to construct a guarantee for your business that you can use in your proposals.

Now, if you can’t stand by the work you do, then really, what can you stand for?

When asking someone to make a major decision about their life or business and choosing to sign your proposal, you need to remove any doubt in their mind.

This video talks about how to create a guarantee for your business. It talks about the different kinds of guarantees there are and which is the most appropriate for your business.

It talks about creating a situation where the client is in a win-win situation, even if you get it wrong.

Enjoy.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Business Design