How to Create a Marketing Calendar

We all know we could do marketing. If for no other reason, just to get some more content out there with our name on it for goodwill in the future.

It never seems to fit into the day though which is a pain.

Enter the marketing calendar

A super simple concept, but it forces you to decide what content you're putting out and when. By figuring this out in advance, your marketing can become a considerably more cohesive piece, rather than random articles, emails, videos or whatever you decide to send that day.

Have a structure in place. It's good for you.

A beautiful shot to end the trip. We had to absolutely bomb it across the bridge in order to get everything set up in time for the shot. Any video geeks out there will know there was an absolutely tiny window to get the shot before the light goes. Fun times.