If you don’t, you are going to be left behind and your competitors are going to be able to outwork you.
Look at it this way. If you needed to get from Brighton to Amsterdam, would you use a traditional paper map or Google Maps? It’s a silly question and an obvious answer. Of course, you’re going to use Google Maps.
So that begs the question then, why are so many companies using spreadsheets as a CRM? This video looks at the different scenarios you might find yourself in and what problems using spreadsheets in your business can cause.
If you use spreadsheets and aren’t ready for some harsh truth-telling then don’t watch this one, just continue running your business into the ground ;-).