Becoming The Logical Choice For Your Clients


When your clients read your proposal, you want them to feel like you are the logical choice.

Anything other than you is a risk. How do you do that?

It starts by being the best people for the job. Do you get a general builder to do your garden, or do you get the landscape gardener who specialises in making small gardens look massive?

Business is logical but logic can be clouded by too many options. In the service business industry, the barrier to entry is incredibly low so you often find yourself competing with businesses who aren’t on your level and because of their price, you’re seen as the high risk.

How do you combat this?

This video will explain exactly what you need to do to solve this problem.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Business Design