When your clients read your proposal, you want them to feel like you are the logical choice. Anything other than you is a risk. How do you do that?
It starts by being the best people for the job. Do you get a general builder to do your garden, or do you get the landscape gardener who specialises in making small gardens look massive?
Business is logical but logic can be clouded by too many options. In the service business industry, the barrier to entry is incredibly low so you often find yourself competing with businesses who aren't on your level and because of their price, you're seen as the high risk.
How do you combat this?
This video will explain exactly what you need to do to solve this problem.
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