Why You Should Never Work For 53 Year Old Men

Whether you’re selling a B2B or B2C service, here’s how to target your audience specifically. Written by Adam Hempenstall

Wouldn’t it be great if you could copy and paste your best 3 clients again and again?

Have a situation where all your clients were similar so you could help them all the same, you’d have less arguments and issues and create a happy community around your company.

You kinda can. But you need to know who they are first.

There are many ways of identifying your ideal target client but I think most are far too complicated. For starters, think with the end in mind. Once you have your list of what makes the perfect client, then what?

Here’s a better idea, just think about things you can use to find new clients, like Twitter Ads and Facebook Ads, then try and categorise people in those ways.

This video contains 6 simple ways of identifying your ideal target client.

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