Why You Should Never Work For 53 Year Old Men


Wouldn’t it be great if you could copy and paste your best 3 clients again and again?

Have a situation where all your clients were similar so you could help them all the same, you’d have less arguments and issues and create a happy community around your company.

You kinda can. But you need to know who they are first.

There are many ways of identifying your ideal target client but I think most are far too complicated. For starters, think with the end in mind. Once you have your list of what makes the perfect client, then what?

Here’s a better idea, just think about things you can use to find new clients, like Twitter Ads and Facebook Ads, then try and categorise people in those ways.

This video contains 6 simple ways of identifying your ideal target client.

About Adam Hempenstall

Adam Hempenstall is the CEO and Founder of Better Proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He co-runs a once-a-year festival called UltraMeet and is a massive FC Barcelona fan.
Categories: Business Design