Typography is art.
Choosing fonts is something very few know how to do properly.
Which fonts should go with which, what the correct font weight to use is and how to mix and match fonts. It’s a skill few truly possess.
With that in mind, one of the most common requests we’ve had up until this point has been from seasoned designers wanting more control over the typography. With that also in mind, we have non-designers who by their own admission wouldn’t know where to start pairing up fonts.
How do you keep them both and everyone in the middle happy?
So, how then do you give people more control over the fonts they use on their proposals without overloading the people who aren’t typography fanatics?
It’s a tricky situation and one that if we got wrong would be pretty difficult to undo so we wanted to get it right. So much so that this update has taken us the better part of 6 months to complete. Not our usual style, that’s for sure.
Tim Ferriss said it best (I’m paraphrasing)
“Don’t cater to the averages. Cater to the extremes and the average will handle itself.”
We think we’ve nailed the solution by catering to both extremes.
What we’ve done is create 6 font pairings. Everything has been thought about from the letter spacing to the pairing of the header and body fonts, the quotes, the spacing between the lines and the weights. All important typography segments have been considered.
We feel less is more here. 6 different pairings relating loosely to the 6 types of businesses we serve the most. There’s something for everyone here and we’ll introduce you to them shortly.
What about the advanced designers who want more control?
We’ve got you covered. While you start out by picking a pre-set font pairing, you can edit it. Each pairing comes with the ability to edit 5 different styles your text shows up.
- Body copy
- Quotes (blockquote).
From there you can choose any font in the Google Library (updated every week), you can choose the weight, colour and line height.
Once you’re done editing you can save it as a custom pairing and that’s the one your proposals will use. It gives designers ultimate control and our non-designers the great typography they deserve without needing to be an expert.
Introducing our 6 new expert-designed font pairings
This pairing is made from two versions of Nunito which results in a simple, clean combo.
If you’re a fan of Sanchez and Arimo fonts, and want to make an impact, this one’s for you.
3. High Fashion
With Oswald font in the headline and classy EB Garamond in body text, your next proposal is going to look slick.
The Sans brothers (Work Sans and Open Sans) are always a good choice!
Mix of Playful Display in the headline and Raleway in the body.
Yep, you’ve guessed it well – it’s about Roboto Condensed mixed up with classic Roboto font.
Product design isn’t easy, especially when you have tens of thousands using your product on a monthly basis. We feel if we’re going to change how something works then there should be a benefit to everyone.
This makes the non-designer’s proposals look smarter, cleaner and give them that crisp professionally designed edge. It also gives the professional designers the freedom to express their creativity while still maintaining the simplicity that Better Proposals is loved for.