You are looking to increase the number of new leads coming into ABC Flooring's business

We've jointly identified that ranking highly in Google is by far the best way to achieve this.

Currently, you're averaging 7 enquiries a week, we'll be looking to increase that to upwards of 30 enquiries each week. 

We'll look at what is being searched for that you can provide and sell, then make a judgement on where to start in order to get you results fastest.

Lastly, we'll build a long-lasting campaign that has you ranking for all your major keywords.

The objective is simple: dominate Google.

The Strategy

Step 1 | Keyword Research

We will have a call which will help us determine what products and services you offer on a deeper level than we understand right now.
We'll then go away and produce an action list.

We'll break this down into months. This plan will be structured to get you results as fast as humanly possible.

Timescales: Week 1

Step 2 | Instant results

Your site has been online for 4 years already which is great.
You'll already be naturally ranking for a few keywords here and there. 

Our job initially will be to do a bunch of "quick fixes" to get you just ranked for something so you can start to see some results coming in.

It's not instant, but it's this unique method is the closest you can get to it in the SEO game.

Timescales: Weeks 2-4

Step 3 | The Ultimate Plan

The end game is domination; to dominate your space.

Whatever wacky combination your potential customer types in - boom, you're there.

That is ultimately how you get on that epic level of lead generation is to simply be everywhere. Now, this isn't easy, cheap or quick but our hope is by showing you what's possible and giving you that extra boost in leads, that will go a long way to funding the effort to taking over your local industry in Google.

Timescales: Months 2-6

Case Study Wedding Planner

problem

Jane Doe Wedding Planning had just started out.
She wasn't on a shoestring budget but had no clients.
She had her website all designed but didn't know how to get traffic.

Proposed Solution

We identified that the kind of weddings she wanted to organise would be on the lower end of the spectrum so we used Facebook Ads to run searches against industry magazines, popular websites relating to wedding venues and more.

We correctly assumed that because of the low budget, a lot of these were first-time and fairly young couples so we created an offer on the ads for a free download of a wedding checklist.

Result

In the first week, she had 3 qualified enquiries.

By week 8 we'd got her up to 7 enquiries per week. These weren't people looking for the free download, these were people enquiring after reading it. It's too early to tell what her conversion rate is and as she's new, it'll likely be lower than a company who's done it a long time. 

She did have this to say:

"I started my business with no idea how to get customers. I had some money to spend but no idea where to put it. ABC Online Marketers guided me to having almost more enquiries than I could handle"

Jane Doe | Managing Director 

Your Investment

Strategy

Our pricing is set in a way that it won't actually cost you anything. Our guarantee makes sure that if it doesn't work then you don't pay.

Our strategy for this is two-fold:

1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.

2. We grab the low hanging fruit available first. This fund pays back your investment as quickly as possible.

"ABC Online Marketing guided me to having more enquiries than I could handle"

- John Smith | Founder

The Real Cost

There's the amount of money changing hands during this transaction, then there's what we call "The Real Cost". 

This is the cost of our service, factored into the cost of you doing business, then working out what's left. During our initial conversation, we asked you what the average transaction value was and the rough amount of profit in each job. 

Using that as a starting point, this is the real cost:

Using a very rough calculation here, the term "flooring london" gets 1540 searches per month. 

The number 1 position gets an average of 33% of the clicks which is 508.

Your conversion rate on your website from visit to enquiry is 4% which is 20 new leads.

Your conversion rate of lead-to-sale is 20% as you're doing 1 in 5 on average which is 4 new sales.

With an average sale of £2,000, you're looking at additional revenue of £8,000 each month.

Remember...

This is just 1 keyword

We will investigate more keywords to cover the entire spectrum of services you offer and products available. 

Don't forget our number of leads is guaranteed assuming you follow our advice, so you'll either generate 20 new leads each month 

Our Guarantee to You

Like with any business purchase, there's risk attached. We want to completely remove that risk from you and place it on ourselves.

If we don't do what we say we're going to do then you shouldn't pay.

Here's how it works

The entire purpose of this project is to increase the number of new leads your website generates. 

"If we don't get you ____ new leads each week over any given month then you won't pay the following month's management fee."

The only caveat to this is you must be prepared to follow our advice.

You won't need to "call in" the guarantee. If in any month, we don't hit the correct number of new leads then we'll simply amend your invoice for the following month.

Let's Get Started

If you would like to join us and become a client then we'd be delighted to have you.

Next steps

1. Sign below by typing your name and hitting 'Sign Proposal'

2. We'll arrange the initial interview where we'll gather any details.

3. We'll be in touch with your invoice details and will set up billing

We're ready, are you?

Terms & Conditions

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

This Search Engine Optimization (SEO) Agreement is dated [Date] and is between [client company name] (the “Client”), and [your company name] (the “SEO Consultant”).

The SEO Consultant provides search engine optimization services to website owners.

This SEO Agreement provides for the SEO Consultant’s development and execution of a search engine optimization and marketing strategy for the Client.

The parties agree as follows.

1. Definitions. Terms defined above have their assigned meanings and each of the following terms has the meaning assigned to it.

“Agreement” means this SEO Agreement.

“Black Hat” means using spam-like methods focused on computers instead of human users to increase a website performance. Black Hat SEO tactics include keyword stuffing, invisible text, and more.

“Business Day” means the usual work week of Monday through Friday, with the exception of all holidays.

“Down Payment” has the meaning assigned to it in Section 3.3.

“Effective Date” means the date listed in the preamble of this Agreement.

"Keyword" means words typed into a search engine by potential consumers of the client's website and its related products and services.

“Website Content” means the words, graphics, video, or other immediately visible content when visiting a web page.

“White Hat” means using SEO methods focused on human users and based in accepted search engine guidelines to improve a website’s performance.

“Writing” means an e-mail or other written communication, such as attached documents, sent for the purpose of providing legal notice to either party.

2. Hiring of the SEO Consultant/Company. 

By signing the Agreement, the Client hires the SEO Consultant to provide search engine optimization (SEO) services.

3. Fees.

3.1. Billing Rate. The SEO Consultant bills hourly wage/per hour (the “Billing Rate”).

3.2. ProjectEstimate. The SEO Consultant estimates that the total fee for providing SEO services to the Client will be between [amount1] and [amount2]. 

3.3. Down Payment. The down payment is downpayment (the “Down Payment”). The SEO Consultant shall have no obligation to begin work prior to receiving the Down Payment. The Client shall pay the Down Payment to the SEO Consultant within one week of the Effective Date of this agreement.

[Optional: The Down Payment is nonrefundable.]

3.4. Invoices. The SEO Consultant will bill in [billing] increments. Invoices shall include information relating to:

a) the billing rate per month,

b) the time spent on an itemized task list, and

c) the amount by which the invoice has been offset by the Down Payment.

3.5. Payment. The Client shall pay the SEO Consultant by [payment method]. Payment must be received no later than [x business days] after the Client’s receipt of that month’s invoice.

4. SEO Consultant Services.

4.1. SEO Strategy; Selected Search Engines. The SEO Consultant shall work with the Client to formulate an overall Search Engine Optimization strategy to improve the performance of the Client’s website, URL, for the Keywords selected in Section 4.2 in the following major search engines:

Google

Yahoo!

Bing

Ask

[list other search engines as appropriate]

4.2. Keyword Selection. The SEO Consultant and the Client have selected the following list of Keywords. The SEO Consultant may recommend additional Keywords to be added to the list.

[list keywords]

4.3. Back Links. The SEO Consultant shall build a profile of back links to the Client’s website at URL.The SEO Consultant shall maintain a report of all Back Links and provide the report to the Client at the Client’s request or at the end of the project.

4.4. Code Analysis and Modification. The SEO Consultant shall analyze the underlying code of the Client’s website and provide recommendations or modifications to the code to improve the website’s performance in the selected search engines.

4.5. Search Analysis and Reports. The SEO Consultant shall monitor website traffic, generate reports based on website traffic, and provide recommendations and strategies to improve targeted traffic to the Client’s website. The SEO Consultant may use various free or paid third party tools or applications as part of this process.

4.6. Website Content Creation. Website Content creation is a large part of any search engine optimization endeavor. The SEO Consultant will likely recommend the Client add additional Website Content to the Client’s website. The Client shall pay the SEO Consultant the Hourly Rate stated above for Website Content creation. The SEO Consultant may also use a third party Website Content creation service to meet the Client’s Website Content needs. In the event a third party is used, the Client shall pay the third party Website Content creator all associated fees.

5. Client Obligations.

5.1. Representations and Warranties. The Client represents and warrants as follows:

a) The Client has not engaged in Black Hat SEO tactics at the website, URL, in an effort to gain traffic in the past.

b) The Client has power and authority to sign, deliver, and perform this Agreement.

c) The Client has taken all necessary action to authorize the signing, delivering, and performance of this Agreement.

d) This Agreement has been duly signed by the Client, or its authorized representative or agent, and constitutes its legal, valid, and binding obligation. It is enforceable against the Client in accordance with its terms.

5.2. Covenants. The Client covenants to:

a) Provide administration or backend access to the SEO Consultant.

b) Provide an email at the Client’s website, URL, for purposes of back link building or otherwise representing the Client for the purposes of SEO.

c) Allow the SEO Consultant to make changes to the website’s underlying code for the purpose of optimization.

d) Provide the SEO Consultant with a list of all third party developers of the website for the purpose of contacting them to improve the website’s performance in the search engines

e) Provide the SEO Consultant with electronic files of all promotional or branding materials, i.e., logos, graphics, etc., for the purpose of creating new promotional materials.

6. SEO Consultant Obligations.

6.1. Representations and Warranties. The SEO Consultant represents and warrants as follows:

a) The SEO Consultant will not engage in Black Hat SEO tactics at the website, URL, in an effort to gain traffic in the future.

b) The SEO Consultant has power and authority to sign, deliver, and perform this Agreement.

c) The SEO Consultant has taken all necessary action to authorize the signing, deliver, and performance of this Agreement.

d) This Agreement has been duly signed by the SEO Consultant, or its authorized representative or agent, and constitutes its legal, valid, and binding obligation. It is enforceable against the SEO Consultant in accordance with its terms.

6.2. Covenants. The SEO Consultant covenants to:

a) Use White Hat SEO tactics and accepted practices to improve search engine rankings.

b) Develop a strategy to improve the flow of targeted traffic to your website.

c) Provide regular reports and analysis of traffic to your website.

6.3. Disclaimer of Warranty. The SEO Consultant is providing services “AS IS”, and disclaims all warranties, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose, and non-infringement. The SEO Consultant provides recommendations regarding current White Hat search engine optimization tactics that, in theory, should improve your website’s performance in search engine rankings. However, the SEO Consultant is not responsible for search engine rankings, the algorithms used by major search engines to rank web pages, or other processes of third party search engines. The SEO Consultant cannot predict future search engine algorithm changes; therefore, the SEO Consultant cannot guarantee results such as placing your website as the number one search result for specific keywords, or to maintain a position within the top 10 search results.

7. Intellectual Property. 

The SEO Consultant may write code or create other intellectual property as part of this Agreement.

7.1. Website Content. The Client shall own the copyright to all Website Content created to optimize the Client’s website.

7.2. Code; Non Website Content. The SEO Consultant shall have all rights in all SEO related intellectual property that may be created by the SEO Consultant in the process of optimizing the Client’s website for search engines, including, but not limited to, website code, non website content, strategies, methods of operations, or any process, idea, or other SEO related intellectual property.

8. Term.

8.1. Termination. This Agreement terminates when the SEO Consultant has performed all services and the Client has paid all fees as mentioned in section 3.

8.2 Termination for Cause; Material Breach. Despite section 8.1, a party may terminate this Agreement by giving 10 Business Days notice to the other party, if that latter party materially misrepresented a fact or materially breaches a warranty or covenant. In that event, the terminating party has all rights and remedies that law and equity provide.

9. General Provisions.

9.1. Governing Law; Forum Selection. The laws of [jurisdiction] govern all matters relating to this Agreement. Any dispute will be resolved in the courts of [jurisdiction].

9.2. Assignment and Delegation. Neither party may assign its rights or delegate its performance under this Agreement without the other party’s consent.

9.3. Successors and Assigns. This Agreement binds and benefits the parties and their respective permitted successors and assigns.

9.4. Notices. The parties must send all notices in writing and give all consent in writing. A notice or consent occurs is effective when the intended recipient receives it. For the purposes of this agreement, notice shall be provided to the client at client email. Notice shall be provided to the SEO Consultant at seo email.

9.5. Merger. This Agreement is the final, complete, and exclusive statement of the parties’ agreement on the maters contained in this Agreement. It supersedes all previous negotiations and agreements. The parties shall not amend this Agreement, except by an agreement in writing, signed by both parties.

To evidence the parties’ agreement to this SEO Agreement, they have signed and delivered it on the Effective Date set forthin the preamble.