At ABC Gyms, you're not just about hitting the treadmill or lifting weights. You're about empowering your neighbors to lead healthier, happier lives.

However, to make these goals a reality, you first need to connect with the members of your community. Handing out flyers and relying on word of mouth only gets you so far. To expand your reach and let more people get to know your business, you need a strong online presence.

Currently, you're the first fitness choice on your block, which is proof of the quality of service you offer. Unfortunately, people living only two blocks away won't be able to find you through major search engines.

Together, we could strengthen your online presence, amplify your message, and inspire even more people to join you on the journey to health and wellness. Our local SEO strategy laid out in this proposal aims to showcase the offerings and warm atmosphere that make ABC Gyms unique. Read on to see how our services can help in making ABC Gyms the ultimate fitness choice in Union Square.

Together, we could strengthen your online presence, amplify your message, and inspire even more people to join you on the journey to health and wellness.

The Strategy

Keyword Research

Step 1

Timescales: Week 1

We will have a call to help us understand the products and services you offer on a deeper level than right now. 

We'll then produce an action list and break it down into months. This plan will be structured to get you results as fast as possible.

Instant Results

Step 2

Timescales: Weeks 2-4

Your website has been online for 4 years, which means you're already naturally ranking for a few keywords here and there. Initially, our job is to do a set of quick fixes so you can see results coming in.

You don't currently have a Google Business Profile, which is also something we'll set you up with. Besides helping you look more professional, this will also make you visible on Google Maps and show your business to potential customers in your area in Google Search.

The Ultimate Plan

Step 3

Timescales: Months 2-6

The end game is becoming the ultimate fitness choice in Union Square. Getting on this level of lead generation is to simply be everywhere.

Whatever combination of words people type in - boom, you're there. Whichever online listing they're looking at, ABC Gyms is mentioned. 

Now, this isn't easy and it takes time, but giving you that extra boost in leads will go a long way towards taking over your local space in Google.

Case Study - Wedding Planner

Problem

 Jane Doe Wedding Planning had been in business for three years, offering wedding planning services to couples in the local area. Despite having a well-designed website and a strong social media presence, the business struggled to convert online traffic into leads.

Proposed Solution

We identified that the business had a few local competitors that were stealing the spotlight on Google. Even though Jane Doe Wedding Planning sometimes offered the same services for a fraction of the cost, their low online visibility was causing clients to choose their competitors.

We conducted thorough keyword research and strategically incorporated them throughout their website.

Next, we created and optimized listings on popular business directories and encouraged happy clients to leave online reviews.

To further support our strategy, we also created local content, focusing on blog posts and articles on wedding trends, venues and vendors. We used this content to collaborate with local photographers, caterers, and florists to create cross-promotional opportunities.

Result

Within three months of implementing our local SEO strategy, Jane Doe Wedding Planning began ranking number 1 on Google for several targeted local keywords. Thanks to online business listings and website keyword optimization, we also saw the business appear in local maps and featured snippets, increasing its online visibility.

The combination of improved search rankings, positive online reviews, and engaging local content resulted in higher conversion rates for Jane Doe Wedding Planning. 

More website visitors contacted the business for consultations and bookings, leading to a measurable increase in leads and revenue.

"I was relying on word of mouth to keep my business running. Eventually, there were less and less clients, so I knew I had to do something. ABC Online Marketers guided me to having almost more enquiries than I could handle"

- Jane Doe | Managing Director  -

Your Investment

Investing in SEO means more leads and customers coming your way. It’s a service that practically pays for itself.

We don't take on just any client.

We’ve become very good at assessing which local businesses we can help, and we’re very excited about helping you. We’ll grab the low hanging fruit first so you can see your investment paying itself back as soon as possible. 

"ABC Online Marketing guided me to having more enquiries than I could handle"

- John Smith | Founder -

Our Guarantee to You

Like with any business purchase, there's risk attached.

We want to completely remove that risk from you and place it on ourselves.

Here's How It Works

The entire purpose of this project is to increase the number of new leads your website generates.

"If we don't get you ____ new leads each week over any given month then you won't pay the following month's management fee."

The only caveat to this is you must be prepared to follow our advice.

You won't need to "call in" the guarantee. If in any month, we don't hit the correct number of new leads then we'll simply amend your invoice for the following month.

We’re ready for you to become the go-to local gym.

Are you?

If the answer is yes, here are the next steps:

1. Sign below by typing or drawing your name into the signature box and hit Accept.
2. After signing, you’ll be taken to a payment screen for our 30% advance fee.
3. Once we’ve received your payment, we’ll get in touch to arrange an initial call and set up billing.

Terms & Conditions

This Search Engine Optimization (SEO) Agreement is dated [Date] and is between [client company name] (the “Client”), and [your company name] (the “SEO Consultant”).

The SEO Consultant provides search engine optimization services to website owners.

This SEO Agreement provides for the SEO Consultant’s development and execution of a search engine optimization and marketing strategy for the Client.

The parties agree as follows.

1. Definitions. Terms defined above have their assigned meanings and each of the following terms has the meaning assigned to it.

“Agreement” means this SEO Agreement.

“Black Hat” means using spam-like methods focused on computers instead of human users to increase a website performance. Black Hat SEO tactics include keyword stuffing, invisible text, and more.

“Business Day” means the usual work week of Monday through Friday, with the exception of all holidays.

“Down Payment” has the meaning assigned to it in Section 3.3.

“Effective Date” means the date listed in the preamble of this Agreement.

"Keyword" means words typed into a search engine by potential consumers of the client's website and its related products and services.

“Website Content” means the words, graphics, video, or other immediately visible content when visiting a web page.

“White Hat” means using SEO methods focused on human users and based in accepted search engine guidelines to improve a website’s performance.

“Writing” means an e-mail or other written communication, such as attached documents, sent for the purpose of providing legal notice to either party.

2. Hiring of the SEO Consultant/Company. 

By signing the Agreement, the Client hires the SEO Consultant to provide search engine optimization (SEO) services.

3. Fees.

3.1. Billing Rate. The SEO Consultant bills hourly wage/per hour (the “Billing Rate”).

3.2. ProjectEstimate. The SEO Consultant estimates that the total fee for providing SEO services to the Client will be between [amount1] and [amount2]. 

3.3. Down Payment. The down payment is downpayment (the “Down Payment”). The SEO Consultant shall have no obligation to begin work prior to receiving the Down Payment. The Client shall pay the Down Payment to the SEO Consultant within one week of the Effective Date of this agreement.

[Optional: The Down Payment is nonrefundable.]

3.4. Invoices. The SEO Consultant will bill in [billing] increments. Invoices shall include information relating to:

a) the billing rate per month,

b) the time spent on an itemized task list, and

c) the amount by which the invoice has been offset by the Down Payment.

3.5. Payment. The Client shall pay the SEO Consultant by [payment method]. Payment must be received no later than [x business days] after the Client’s receipt of that month’s invoice.

4. SEO Consultant Services.

4.1. SEO Strategy; Selected Search Engines. The SEO Consultant shall work with the Client to formulate an overall Search Engine Optimization strategy to improve the performance of the Client’s website, URL, for the Keywords selected in Section 4.2 in the following major search engines:

Google

Yahoo!

Bing

Ask

[list other search engines as appropriate]

4.2. Keyword Selection. The SEO Consultant and the Client have selected the following list of Keywords. The SEO Consultant may recommend additional Keywords to be added to the list.

[list keywords]

4.3. Back Links. The SEO Consultant shall build a profile of back links to the Client’s website at URL.The SEO Consultant shall maintain a report of all Back Links and provide the report to the Client at the Client’s request or at the end of the project.

4.4. Code Analysis and Modification. The SEO Consultant shall analyze the underlying code of the Client’s website and provide recommendations or modifications to the code to improve the website’s performance in the selected search engines.

4.5. Search Analysis and Reports. The SEO Consultant shall monitor website traffic, generate reports based on website traffic, and provide recommendations and strategies to improve targeted traffic to the Client’s website. The SEO Consultant may use various free or paid third party tools or applications as part of this process.

4.6. Website Content Creation. Website Content creation is a large part of any search engine optimization endeavor. The SEO Consultant will likely recommend the Client add additional Website Content to the Client’s website. The Client shall pay the SEO Consultant the Hourly Rate stated above for Website Content creation. The SEO Consultant may also use a third party Website Content creation service to meet the Client’s Website Content needs. In the event a third party is used, the Client shall pay the third party Website Content creator all associated fees.

5. Client Obligations.

5.1. Representations and Warranties. The Client represents and warrants as follows:

a) The Client has not engaged in Black Hat SEO tactics at the website, URL, in an effort to gain traffic in the past.

b) The Client has power and authority to sign, deliver, and perform this Agreement.

c) The Client has taken all necessary action to authorize the signing, delivering, and performance of this Agreement.

d) This Agreement has been duly signed by the Client, or its authorized representative or agent, and constitutes its legal, valid, and binding obligation. It is enforceable against the Client in accordance with its terms.

5.2. Covenants. The Client covenants to:

a) Provide administration or backend access to the SEO Consultant.

b) Provide an email at the Client’s website, URL, for purposes of back link building or otherwise representing the Client for the purposes of SEO.

c) Allow the SEO Consultant to make changes to the website’s underlying code for the purpose of optimization.

d) Provide the SEO Consultant with a list of all third party developers of the website for the purpose of contacting them to improve the website’s performance in the search engines

e) Provide the SEO Consultant with electronic files of all promotional or branding materials, i.e., logos, graphics, etc., for the purpose of creating new promotional materials.

6. SEO Consultant Obligations.

6.1. Representations and Warranties. The SEO Consultant represents and warrants as follows:

a) The SEO Consultant will not engage in Black Hat SEO tactics at the website, URL, in an effort to gain traffic in the future.

b) The SEO Consultant has power and authority to sign, deliver, and perform this Agreement.

c) The SEO Consultant has taken all necessary action to authorize the signing, deliver, and performance of this Agreement.

d) This Agreement has been duly signed by the SEO Consultant, or its authorized representative or agent, and constitutes its legal, valid, and binding obligation. It is enforceable against the SEO Consultant in accordance with its terms.

6.2. Covenants. The SEO Consultant covenants to:

a) Use White Hat SEO tactics and accepted practices to improve search engine rankings.

b) Develop a strategy to improve the flow of targeted traffic to your website.

c) Provide regular reports and analysis of traffic to your website.

6.3. Disclaimer of Warranty. The SEO Consultant is providing services “AS IS”, and disclaims all warranties, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose, and non-infringement. The SEO Consultant provides recommendations regarding current White Hat search engine optimization tactics that, in theory, should improve your website’s performance in search engine rankings. However, the SEO Consultant is not responsible for search engine rankings, the algorithms used by major search engines to rank web pages, or other processes of third party search engines. The SEO Consultant cannot predict future search engine algorithm changes; therefore, the SEO Consultant cannot guarantee results such as placing your website as the number one search result for specific keywords, or to maintain a position within the top 10 search results.

7. Intellectual Property. 

The SEO Consultant may write code or create other intellectual property as part of this Agreement.

7.1. Website Content. The Client shall own the copyright to all Website Content created to optimize the Client’s website.

7.2. Code; Non Website Content. The SEO Consultant shall have all rights in all SEO related intellectual property that may be created by the SEO Consultant in the process of optimizing the Client’s website for search engines, including, but not limited to, website code, non website content, strategies, methods of operations, or any process, idea, or other SEO related intellectual property.

8. Term.

8.1. Termination. This Agreement terminates when the SEO Consultant has performed all services and the Client has paid all fees as mentioned in section 3.

8.2 Termination for Cause; Material Breach. Despite section 8.1, a party may terminate this Agreement by giving 10 Business Days notice to the other party, if that latter party materially misrepresented a fact or materially breaches a warranty or covenant. In that event, the terminating party has all rights and remedies that law and equity provide.

9. General Provisions.

9.1. Governing Law; Forum Selection. The laws of [jurisdiction] govern all matters relating to this Agreement. Any dispute will be resolved in the courts of [jurisdiction].

9.2. Assignment and Delegation. Neither party may assign its rights or delegate its performance under this Agreement without the other party’s consent.

9.3. Successors and Assigns. This Agreement binds and benefits the parties and their respective permitted successors and assigns.

9.4. Notices. The parties must send all notices in writing and give all consent in writing. A notice or consent occurs is effective when the intended recipient receives it. For the purposes of this agreement, notice shall be provided to the client at client email. Notice shall be provided to the SEO Consultant at seo email.

9.5. Merger. This Agreement is the final, complete, and exclusive statement of the parties’ agreement on the maters contained in this Agreement. It supersedes all previous negotiations and agreements. The parties shall not amend this Agreement, except by an agreement in writing, signed by both parties.

To evidence the parties’ agreement to this SEO Agreement, they have signed and delivered it on the Effective Date set forthin the preamble.

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