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Our Mission:

Sell Your Home Quickly,
So You Can Purchase Again


This proposal sets out our scenario to find a suitable buyer for your property with the minimum of fuss, as quickly as possible and at the highest realistic price in today’s market.

This includes property photography [aerial, exterior and interior], property particulars, listing on all the major online websites, postal mailing all our relevant house hunters, handling all viewings, offers, price negotiations and once a price has been agreed with a buyer, pushing the sale through to completion with the conveyancing solicitors.  

At ABC Property Sales we quickly match buyers of property with sellers of property. Emphasis is firmly focused on reality, not best-case scenarios which are rarely achieved in our extensive experience.

End-to-end property solution experts


At our recent meeting, you outlined what you’re looking for from the estate agent who is going to be responsible for your property:

  • Experience in selling properties circa $750,000
  • Experience dealing with buyers of £$50,000 properties
  • Must have very close contact with the seller
  • Willingness to use senior negotiators for viewings only
  • Have an attitude of "the property must sell" rather than always looking for new listings
  • Able to agree on a fee that is based not just on price achieved, but on time taken to find a buyer

Please bear in mind that we are 9-year members of the National Association of Realtors (NAR) and this regulates our behaviour and set ethical standards of work.


You also painted a clear picture of what you need from a buyer:

  • Chain-free cash buyer, or a buyer who already has a solid offer in place from an unencumbered cash buyer.
  • Someone who specifically wants a period property [such as ours] in this specific area, rather than someone looking for a bargain in an undefined area.

What We Promise

You, as our client, will be involved in all the key decisions made in the marketing of the property.

You will also be expected to execute our advice on staging the property so it has maximum appeal to our intended target market.

We have a vast knowledge of what buyers of your type of property are looking for, so want to ensure they see and sense this immediately in your home.

Sound good? Keep reading.

Plan Of Action


We will always aim to give you as much notice as we can, but it’s not always possible.

As part of our ‘You want a quick sale? Keep it like a show home’ policy,
we need you to uphold your end of the deal, otherwise, we cannot offer walk-in visitors [all potential buyers remember] a viewing of your home. They can’t always come back, and spontaneous viewings always have a chance of progressing into a purchase.

Keeping your home ‘viewing ready’ is a vital part of obtaining the highest possible sale price for your property.

A senior realtor will always accompany potential buyers on a viewing of your home. This would be either Charles Swanley or myself.

Quick Sale? Keep it 'show ready'


We have sold over 100 properties at, and above, your sale price.

This gives us experience in understanding how a buyer in this segment of the market operates. It is different from ‘average property value’ buyers.


If you have to call us for an update we feel we’re not doing our job properly.

We will keep you informed at every point along the way and advise you
of incoming offers on a timely basis.


Many estate agents chase new listing to the detriment of their existing properties. Not us. We take your faith in us very seriously plus the fact that no buyer for you means no fee for us. And the longer there is no buyer for you, the lower the fee to us.

Process and Timescales


We're very quick. Once you instruct us we’ll visit within 48-hours to measure up, take photos and write the description.

Aerial photos and video may are also usually taken around this time and can be done with or without you present - keeping it simple for you.


Week 1 | Preparing sales particulars like photographs, website listings and marketing campaigns to our active database.

Week 2 | You approve sales particulars and we begin marketing the property to our existing list of potential buyers, our shop front, online and put up a 'For Sale' board.

A simple, effective,
result-driven approach.

Client Stories

Mr & Mrs Englebert

Their GOAL

Mr and Mrs Englebert decided to sell their Chicago 6-bed house because they wanted to move to the Hamptons to get away from the crowded city.

They were the type of couple who made decisions quickly and wanted to act fast to achieve their goal.


We decided a Sealed Bids Sale was the fastest way to achieve their goals and allow them to simply sit back and let us work our magic.

After a month of concentrated local marketing, alongside the usual extensive online marketing, we had 5 offers.


The second highest offer was accepted because they move the fastest but, true to our word, we had a figure of $25,000 above the couple’s asking price of $825,000

Contracts were exchanged and the sale completed 16-weeks after we agreed to sell their home.

Here's what Mr. Englebert had to say about the experience:

"There are a lot of estate agents out there but these guys give it to you straight, won’t feed you nonsense and will do everything required, professionally, to ensure you reach your end goal. Amazing"

- Mr Englebert | Happy Client

Your Investment

The Deal

At ABC Property, we strive to keep everything as simple as possible; allowing you to sit back and trust us to get the results you need without the usual stress that can be associated with some realtors!

Our pricing is no exception. We want it to be an investment you relish.


We charge a simple percentage of the final purchase price as our fee.

Simply put:

  • If we exchange contracts within 90-days of listing your property, we charge 2% of the purchase price.

  • If it takes 91-180 days to exchange, then we reduce our fee to just
    1.5% of the purchase price.

  • After 180-days the fee will be 1% of the purchase price.

We keep it clear and simple.


the best guarantee around

We are so confident in our ability to  meet your goals that we have developed one of the best guarantees around:

If we miss a deadline, we drop our percentage. Simple.

This guarantee means that, if things aren’t going to plan, *for whatever reason, then you don’t lose out.

Here’s how it works

As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not getting your house sold then you'll pay less when we do sell it. If we get it sold early, we all win. 

The details of the fees and the deadlines are outlined on the
'Your Investment' page.

Can't say fairer than that.

How to go ahead

Next Steps

We’d love to have you as a client.


1. Sign our proposal by simply type your name in the box below and click ‘Sign Proposal’.

2. Shortly after, we'll be in touch to discuss the finer details

3. We'll then book in the photographer

[your name]
[your position]

I, Jane Doe, agree to the terms of this agreement and I agree that my typed name below can be used as a digital representation of my signature to that fact.
  • To accept, type your name below
  • To accept, draw and type your name below
    Type your name

We're ready to start, are you?

Engagement Agreement

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Standard Terms of Engagement

This letter confirms your engagement of [YOUR COMPANY NAME] (the
“Company”) to represent you in the purchase of real estate in ___________ County or Counties and any surrounding counties which adjoin __________ County or Counties (the “Market Area”) upon and pursuant to the terms and provisions of this Letter of Engagement and Representation (the “Agreement”).

By your execution of agreeing to and signing this letter, you grant to the Company the exclusive right to act as your real estate agent for the purpose of acquiring property in the Market Area and in the negotiation of the acquisition of such property, or properties, in this Market Area.

You also hereby confirm that you will comply with the provisions of this Agreement and inform all other parties involved, including other Brokers, that the Company is exclusively representing you for the purpose of acquiring property in the Market Area and refer all such persons to the undersigned.

As your Broker, the Company will use their best efforts to assist you in acquiring property in this Market Area and assist you in negotiating the acquisition of such property and otherwise completing the provisions of this Agreement and the agreement that you enter into for such purchase.

The term of this engagement and agreement shall be from the date of this letter and shall end on _____________________.

If you acquire a property, or properties, during the term of this Agreement, you
will pay to the Company a commission equal to $xx,xxx.xx or _____% (___________ percent) of the gross sales price for each of the properties acquired in the Market Area, whichever is greater, subject to any credits as described hereinafter.

We will seek to obtain payment of such commission first from the Seller or other Broker or other parties to the transactions, but if such persons refuse to pay the amount due, you agree to pay that amount less, of course, any sums we receive from such other persons. You will be apprised of any commission obligations prior to executing any contracts for the acquisition of properties. If any commission is due from you, you will pay such commission as a part of the closing settlement when the purchase contract for each transaction is closed and completed.

If you enter into an agreement for the purchase of any property, or properties, during the term of this Agreement, but the closing of the property, or properties, is after the end of the period specified above, then this Agreement shall be extended for the period necessary to complete the transaction made the subject of any such agreement for the purchase of such property, or properties, in the Market Area.

If within one hundred eighty (180) days after the termination of this Agreement, you enter into an agreement for the purchase of any property, or properties, presented to you during the term of this Agreement you shall be obligated to notify the Company in writing of such agreement to purchase, and pay to the Company at the closing of such property, or properties, the fee as specified above.

While the Company will act exclusively for you during the term of this Agreement, you understand and acknowledge by execution of a copy of this letter that our firm may represent others with respect to the properties identified, shown or discussed with you during the term of this Agreement and otherwise act on their behalf with respect to such properties after the term of this Agreement ends.

If either party fails to comply with the terms of this Agreement the other party
shall have all rights and remedies of law and equity with respect to such failure and default including, without limitation, the right to recover attorneys’ fees and costs incurred by such party and in any proceeding pertaining to this Agreement or any transaction related to this Agreement, the party who is the prevailing party in such proceeding shall recover from the other party all costs and attorneys’ fees.

Broker’s fees and the sharing of fees between brokers are not fixed, controlled,
recommended, suggested, or maintained by the Association of Realtors or any listing service.

Broker’s services are provided without regard to race, color, religion, national
origin, sex, disability or familial status. Local ordinances may provide for additional protected classes (e.g. status as a student, marital status, sexual orientation, or age).

Broker is not a property inspector, surveyor, engineer, environmental assessor,
or compliance inspector. You should seek experts to render such services for any property you consider for acquisition.

If you purchase property, you should have an abstract covering the property
examined by an attorney of your selection, or you should be furnished with or obtain a title policy.

Broker cannot give legal advice.


If you do not understand the effect of this Agreement, consult your attorney BEFORE signing.



Have A Question?

Contact Us | (+44) 1234 567 890