Dear {{first_name}},

Thank you for contacting ABC Company and choosing us to design the website for your travel agency. 

Any business can benefit from building its online presence, but it is essential if you are in the travel industry.

ABC Company is proficient in building long-term, collaborative relationships with clients and offers ongoing support for all the necessary adjustments and updates.

Working with small businesses is our passion, which is why our main focus will remain on the things that will actually drive your business forward.

OVERVIEW

During our last meeting, you mentioned your main objective is to increase the number of visits and leads coming through the website.

When your target audience is all around the globe, you can’t just rely on local marketing channels like radio, billboards, or newspapers to connect with new customers and stay competitive. 

To make sure we amplify your reach, we will start with the following: 

• Building a mobile-friendly, lead-generating, user-friendly website.
• Providing on-site SEO audits to help you get found on the major search engines.
• Creating a visually attractive website with interesting and engaging content.

In the next few chapters, we will explain further the details of our plan and how to achieve the mentioned objectives.

Planning a vacation should be exciting, and running a travel agency, you understand that better than most. But you also understand that all of that planning — booking reservations for attractions, hotels, transportation, and sightseeing excursions — can be overwhelming for travelers. You can make the process easier and attract more customers by building a strong website for your small business.

For more than a decade, small business owners have trusted our team to help get the most from their online presence. 

THE CONTENT WE HAD IN MIND FOR YOUR TRAVEL AGENCY IS THE FOLLOWING: 

HOMEPAGE

Using a friendly design for online readers, we will make sure the visitors do not just scan through the homepage but actually slow down and read the content. 

To excite vacationers about using your services, you need to show them right away that you are professional and trustworthy. To do this, we will focus on user experience, making sure your homepage is visually appealing, engaging, and of course, functions properly.

ABOUT US

A clear description of who you are and what kind of experience in tourism you and your team have. Someone who ends up on your website should not have to do investigative work to figure out what, exactly, makes you qualified for this kind of work.

We also suggest taking new team photos and getting travel photos from your previous clients. These are great for building relationships with future clients and far better than the stock photos, which unfortunately litter your industry.

CLIENT STORIES AND TESTIMONIALS

People love to hear stories from real travel addicts.

Honest words from other travelers who used your website to book their vacations will help make your services more tangible to customers visiting you online.
It is even better to create an actual case study, detailed explanations of projects you worked on, problems you encountered, and the solutions you proposed. 
Give your testimonials some content, and they will serve you for years to come.

SERVICES AND
PRICING

We understand that in your industry, it is difficult to showcase exact prices and services. The best way to add the services you offer is by splitting them into sections named after your main services and adding the matching headers. 

To avoid being constantly asked for prices by potential customers, we suggest adding them on packages such as cruises and group travels. It helps to set the right expectation from both sides and increases the quality of the website. 

If you preferred not to give away your services' prices right away, we would suggest considering a brief estimate at least.

FREQUENTLY ASKED QUESTIONS

Another thing that will raise the quality of your website is adding a frequently asked questions section. We are sure your clients had a lot of questions while trying to book a holiday. Why not add them all together and create a go-to page for all your future clients? 

CONTACT FORMS AND CALL TO ACTION

To avoid potential clients from googling your name and address while trying to find a way to contact you, we suggest adding contact forms that will be directly forwarded to your email. 

We will also strategically place call-to-action buttons through the website to lead the visitors to either services and pricing page or to contact forms.

OUR SMALL BUSINESS WEBSITE DEVELOPMENT PROCESS

After you sign our proposal, we will start by scheduling a follow-up call to finalize the details and decide on the best starting date.

Once that is agreed on, we will follow the simple steps listed below: 

STEP 1
DESIGN INTERVIEW

To start our design project, we need to get to the bottom of who you are, what you stand for, and who you stand beside. It will give us enough basic information to get started with your website.

STEP 2
DESIGN PRESENTATION

We will create three new design concepts. Naturally, there will be a common theme, but we will try to think outside of the box and develop a few different solutions. The brainstorming and comparison part is often where the best ideas come from. We will go through these options and decide which direction to take and which adjustments to make.

STEP 3
WEBSITE CONTENT

Now that we have your design decided on, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. Any photos attempted to use on the website will have to be gathered at this stage.

STEP 4
WEBSITE BUILD

Using everything we have gathered, we will start building your website. Once it is done, we will present it to you and go through the details and finishing touches following the originally set objectives. Any amends are made at this stage.

STEP 5
LAUNCH

The launch process has to be carefully considered. We need to ensure email addresses will not go down; the site doesn't have any downtime; any old links are re-directed to the new pages, and several other things. The following process has been done by our company many times before, and we have developed a detailed checklist we are working with that has never failed.

We make sure to launch the website late on Fridays, giving us a chance to iron out any possible issues.  You can sleep well, knowing we will be on-call over your launch weekend to ensure everything goes according to plan. 

HOW LONG DOES IT TAKE TO DESIGN AND CREATE MY SMALL BUSINESS WEBSITE?

| FROM OUR PORTFOLIO |

Elizabeth Jones contacted us after realizing that because her daycare center isn’t online, she is missing out on new enrollments.

She wanted a high-quality, professional-looking website that will enable her to connect with parents and guardians the moment they search for her daycare center, as well as immediately establish credibility.

THE SOLUTION

We started by building a layout that is easy to navigate and has clear call-to-action buttons.

Once the basics were in place, we focused on incorporating the elements to engage the audience she was trying to reach.

Our main question was, what would encourage the parents to entrust their child to XYZ Chile care? So we included the following:

• A list of accreditations, licenses, and awards Elizabeth received
• Photos of facility and staff
• Information about their academic philosophy
• Testimonials from parents

THE RESULT

After just a few weeks, her website was up and running. Within the first two months, the number of website visitors grew to over 400. After the second month, Elizabeth contacted us again, asking if we could run her blog. In our books, that counts as a happy customer!

A FEW WORDS FROM ELIZABETH:

“My initial interaction with the ABC Company sales representative was already a good start, as she was knowledgeable about the product and very professional. Upon being assigned to a website designer, the experience of developing my company's website was awesome. Even though I made several changes, he was patient, pleasant, and accommodating. I would recommend ABC Company to anyone, and I will definitely use their services again for my business."

- Elizabeth, XYZ Child Care - 

DIY WEBSITES CAN TURN OUT TO BE VERY EXPENSIVE IN THE LONG RUN.

WITH OUR DO-IT-FOR-ME OPTION, YOU WILL NEVER HAVE TO QUESTION THE QUALITY OF YOUR SMALL BUSINESS WEBSITE. 

ABC Company stands behind the work that we do and the websites we create. We make sure to target the correct audience, use the latest technologies, and save you time and money by creating a professionally designed website whose generated sales will more than offset the cost.

Once the visitor is emotionally hooked and invested in booking a holiday, the website must be easy to use to start building the rapport necessary to take action with booking their trip, getting more info, or fulfilling whatever the website's goal may be.

THE COST

Below you will find the one-off cost of our website design services. 
This is paid immediately after you sign your proposal, and it allows us to get started immediately with your content, giving you the upper hand over your competition.

“I knew nothing about websites other than the fact that I needed one for my new business. ABC Company was available every step of the way. The process was quick and painless and created a result that exceeded my expectations!”

- Tina | Flower store owner -

SMALL BUSINESS PACKAGES FOR STARTERS AND PRO'S

No matter what you do in business, there is always a risk, and we understand that. When we work together, let us be the ones who deal with it. 

The purpose of this project is to deliver a great website that will increase the number of your clients and establish yourself as a travel industry expert. 

Our guarantee is simple – if we don’t live up to our promises, you don’t pay for our services.  

SIGN BELOW

To get started and to make the following steps as simple as possible: 

1.      Simply type your name in the box below and click “Sign Proposal”.

2.      We will arrange a final call to discuss the remaining details.

3.      We will set up the best billing arrangements.

WE CAN'T WAIT TO START WORKING TOGETHER!

TERMS AND CONDITIONS

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

INTRODUCTION

Agreement between Tanja Horn, owner/operator of ABC Company, and You, the authorized representative of  “The Client” (hereinafter referred to as “The Client”), for work commencing in the capacity of Freelance Digital Designer, Web Designer, Digital Producer or Graphic Designer.

1. AGREED HOURLY RATE – The agreed hourly rate for work carried out during the normal business hours (9:00 am – 5:00 pm) would be negotiated between The Client & ABC Company before work commences. The agreed hourly rate is to remain confidential between The Client and ABC Company. ABC Company reserves the right to change this rate periodically. The Client will be informed in writing should this rate be changed during the term of this agreement.
   
   
2. DAILY RATE – Where a client prefers to engage ABC Company at a fixed Daily Rate, ABC Company will negotiate with the client to an agreed rate which is to remain confidential between The Client and ABC Company. ABC Company reserves the right to change this rate periodically. The Client will be informed both verbally and in writing should this rate be changed during the term of this agreement. Overtime agreements will be decided during the negotiation process. The Client will receive an adjusted work agreement indicative of these changes.
   
   
3. OVERTIME RATE – The overtime rate is applicable outside the normal business hours of 9:00 am – 5:00 pm, Monday to Friday. The overtime rate also applies to any hours in surplus of 38 hours per working week and any hours worked on weekends and public holidays. Overtime Rates will only be charged when the client has directly requested work to be done during these hours. Where deadlines are set, and the work required exceeds the estimated scheduled time, falling into overtime hours, The Client will be notified before any work is undertaken at this rate.
   
   
4. SUPERANNUATION GUARANTEE – In cases where ABC Company is required to perform duties on a client site at a specified time at an hourly or daily rate, the tax office deems the relationship to be that of employer/employee. Therefore, when the payment for Freelance Services exceeds $450 in 1 (one) calendar month, ABC Company’s invoices include a Superannuation Guarantee component. This has been incorporated into your hourly rate with ABC Company and will appear as a separate entity on the invoice. This must be paid directly to the nominated Superannuation Account, and details will be noted on the invoice.
   
   
5. EXCLUSIVE BOOKING – Where The Client has requested the services of ABC Company on a specific day or time, this will be considered an Exclusive Booking. Exclusive Bookings ensure dedicated time will be blocked out to work for The Client without interruption. Exclusive Bookings are subject to the Minimum Daily Charge.
   
   
6. MINIMUM DAILY CHARGE FOR EXCLUSIVE BOOKING – A minimum of 4 (four) hours per day will be charged at the agreed hourly rate where an Exclusive Booking has been made. If the booking is canceled within 24 hours of the booked day, the Minimum Daily Charge will still be invoiced.
   
   
7. PAYMENT – ABC Company invoices weekly. Payment by The Client is required within 7 (seven) days of receipt of an invoice from ABC Company. ABC Company accepts payment by direct deposit, and the bank account details will be made available to you when the invoice is sent.
   
   
8. CONFIDENTIALITY – ABC Company agrees not to misuse or disclose any confidential information that may be made available by The Client.
   
   
9. CLIENT RESPONSIBILITIES – ABC Company is under the responsibility of The Client from the time of reporting for duties and throughout the booking. All reasonable care will be taken to ensure work is completed to the highest achievable standard; however ABC Company will not be held liable for loss, expense, or damage caused by any or omission that occurs throughout the duration of the booking.
   
   
10. ARTWORK APPROVAL, ERRORS, AND OMISSIONS – ABC Company will take all reasonable care to check proofs carefully for accuracy in all respects, ranging from spelling to technical illustrations. However, the Client's responsibility is to check all artwork carefully before final sign off and publishing. As a result, ABC Company is not liable for loss, expense, or damage caused by any act or omission.
    
    
11. NATURE OF COPY – The Client agrees to exercise due diligence in its direction to ABC Company regarding the preparation of materials and must be able to substantiate all claims and representations. The Client is responsible for all trademark, service mark, copyright, and patent infringement clearances. The Client is also responsible for arranging any necessary legal clearance of materials ABC Company prepares. ABC Company will not be held liable for any legal infringements resulting from artwork being distributed or published under the direction of The Client.
    
    
12. LIABILITY – ABC Company makes every effort to maintain the highest possible work standards; can it not accept responsibility for any loss, expense, or liability of any kind incurred whilst preparing work for The Client in a freelance capacity. To the extent permitted by law, ABC Company  shall not be liable to the Client or any third party for any loss or damage arising directly or indirectly in connection with the provision of services. The Client will indemnify and holds harmless the Consultant from and against any claims, costs, expenses, negligence, actions, or suits suffered, sustained, or incurred by the Client or any third party. This includes, without limitation, interruptions caused by acts of Nature, or any other circumstances beyond reasonable control, any lost profits, business interruption, loss of data, or otherwise, even if expressly advised of the possibility of such damages.
    
    
13. CANCELLATION / TERMINATION OF AGREEMENT – Should The Client wish to cancel/terminate the agreement and discontinue any work in progress, The Client must notify ABC Company  immediately of this intention. Hours worked to that point will be invoiced (minimum 4 hours where an exclusive booking has been made). In the case of cancellation/termination, outstanding invoices are required to be paid within 7 (seven) days of the invoice issue date. The Minimum Daily Charge will apply if cancellation occurs within 24 hours of the booking.
    
    
14. VARIATION IN TERMS – These terms can only be varied, amended, or altered by written agreement between ABC Company  and The Client.

QUESTIONS?

CONTACT ME | (+44) 12567 678 468