The mission is simple.
Double your customers in the next 12 months. No ifs or buts.
On our call, we established that in order for you to feel this arrangement was successful, you’d need to double your customers in the next 12 months.
We also went through a series of strategies which you felt, and I agreed, would help you achieve that with relative ease.
You currently have 60 customers with an average spend of £2,000 per year, totalling £120,000 p/a.
So the mission is get you to £240,000 total revenue in the next 12 months.
How are we going to do it? Keep reading.
On our call, we created a timeline of activities which we both agreed would bring us to our goal of 60 new customers within a 12 month period.
The bulk of our ideas followed three themes:
- Leveraging existing marketing activities
- Expert positioning
- Intelligent and timely offers
Leveraging Existing Marketing Activities
You’re already doing brilliantly with email marketing and cold email. You said that you’re not 100% sure what’s working because you don’t have any tracking on your marketing but that it’s a gut feeling.
We’ll be looking to get tracking in place and get those campaigns on steroids. This will be the first port of call because it will bring us results quicker and this will fund our later efforts.
We agreed that you’d find it easier to get more calls, meetings and sales if your public profile portrayed more of an expert status.
You’re absolutely right with this. All the ‘big names’ you know of, respect and buy from, all do a set of things which bring their positioning from a place of “please buy from me” to “of course you can join my waiting list”.
That’s what we’re going to achieve for you. It’s not going to happen overnight and it’ll be something you need to continue adding to long after the 12 months is up.
Even Tony Robbins still does guest posting and media appearances to raise his profile even after dominating his industry for 3 decades.
The plan is to get you 8 guest posts on respected websites, and position you as an expert using a whole range of tactics geared towards having people respect you.
Intelligent and timely offers
It's all well and good being featured in all the best places but if you're not able to capitalise on the opportunity you have infront of you then it's not much more than bragging rights.
Cool, but you can't pay your mortgage with them.
So every piece of outreach, marketing, guest posting will have its own way of capturing new leads which we'll later turn into customers.
A combination of these three strategies will give us the quick cash to get started, build your profile and generate leads in the process.
Next let's look at the plan of action for the next 12 months.
Plan of Action
About this plan
This is the super light version of the timeline we came up with on our strategy call. It’s incredibly high level but there’s a lot to each of these elements and there’s a lot that's not mentioned.
The golden rule of marketing is test and measure. If it turns out that something unexpected happens that is producing better than expected results, it would be crazy not to milk it.
This will all be in consultation with yourself but we're not going to just operate blindly and carry out this plan regardless of results.
Month by month
Month 1 - Quick Wins
Grab the low hanging fruit
Month 2 - Social Media Transplant
Get your social sites up to scratch
Month 3 - Automation Month
All the systems you need in your business to handle the growth
Month 4 - Pen to Paper
Write 8 guest posts which we'll use to get you featured
Month 5 - Cold Email Turned Red Hot
Putting your cold email efforts on steroids
Month 6 - Sales Process Workshop
Simplifying and automating your sales process
Month 7 - Content Automation Masterclass
Social Media content automation using content from your guest posts
Month 8 - Talk Time
We're going to get you speaking to audiences about your expertise.
Month 9 - Tell Your Story
Getting you featured on Podcasts
Month 10 - Publish Your Book
Your content will be mostly there. We'll just edit and publish it
Month 11 - Feed The Gorilla
Now we throw money at Facebook, Google, LinkedIn and Twitter to give us leads
Month 12 - Double Everything Month
Now we know what works, we go nuts!
This is Jamie...
He also wanted to double his income in 12 months
I’M TELLING YOU HIS STORY BECAUSE I THINK YOU CAN RELATE.
Jamie was actually in a similar boat to you. Personally, I think you’re much further along than he was at the time but you have a similar goal in terms of revenues.
Jamie runs a web design business and was stuck at 30 clients. Some would leave, new ones would come but always hovering around 30. We helped him put some systems in place so when he took on more he wasn’t going to need a delivery truck of Red Bull to get through it.
His goal was fairly similar to yours actually. He wanted to be doing £200,000 in revenue within 12 months and I’m proud to tell you we hit that figure within 8 months of him starting with us.
It wasn’t all plain sailing, there were a couple of rough months in there but we all stuck to the plan we knew would work and in the end we’re all glad we did.
Much like yourself, the aim was to raise Jamie’s profile as a web designer. We worked a bit on his positioning and had him focus on some higher paid projects that involved less work which really helped.
Jamie’s still a client and we’ve set new goals for the next 12 months which are going well. I asked Jamie specifically to write a few words to you so you can hear from him.
A few words from Jamie
Hi John, I don’t know you and can’t give advice in context but I can tell you that I sat down with ____ over a year ago and set a 12 month goal of £200,000 in revenue. An increase from £82,000. We hit that goal in 8 months which has changed my life and business as you can imagine.
I know there are a lot of consultants out there but these guys give it to you straight, won’t BS you and if you have a decent work ethic, you’ll get tons out of it. Happy to chat if you want further reassurance.
- Jamie Smith - JC Web Design
We're a little different from the others
We don’t operate on full payments which means that because you can pay monthly for the duration of the deal, you’re unlikely to ever be “out of pocket”.
“Working with Dan has changed our business and my life personally. ABC Consulting's knowledge got us from £5,000 a month to £20,000 a month within 8 months. Within hours of signing the contract they were making changes and helping us close deals”
- John Smith - ABC Design
12 month consulting plan to help you double your income
£995 per month for a minimum period of 12 months. That’s it.
Don’t think of this as “a grand a month”. This is a £12,000 decision and you need to be comfortable with that. In truth, it’ll be more than that because with us around you’ll be spending more money on traffic to your website, printing and various other things.
If you need to take a loan or remortgage your house to pay for this then the deal is off.
The minimum term is 12 months. The reason is simple. We need your commitment for that length of time to achieve the kind of results we both are setting out to achieve.
Giving you the ability to cancel at any time means you’re not thinking long term and as you know, that isn’t the kind of thinking that produces epic results.
A free month every time we miss a monthly deadline
We do not guarantee you will make money. To suggest this is insulting to your intelligence. We do however have a guarantee which means if things aren’t going to plan then you don’t lose out.
Here’s how it works
As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not hitting deadlines then we will extend your deal at no cost to you by an extra month.
In essence, if we’re 1 week late every month, you’d get an entire year free. If we’re late on 2 of the months then you’d get 14 months instead of 12.
We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also gives you peace of mind that in the event that we don't do exactly what we say we'll do, then you get us working until it does.
How to go ahead
We start today
It goes without saying that we’d love to get started and have you onboard as a client. As with everything in our business, we make things as simple as possible.
Just so you know, these are the next steps:
Before we get started you need to sign our proposal.
To do that, simply type your name in the box below and click ‘Sign Proposal’.
- We’ll invoice you for your first month. Pay this the second you get it.
- We’ll have a call to get the first set of changes decided.
- We’ll change the headline on your website and start amending your cold emails.
We can’t wait to start getting results for you as quick as possible to reiterate that you made the right decision.
Terms and Conditions
DISCLAIMER: This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.
Terms and Conditions
This Agreement (the “Agreement”) is made as of [Date], by and between [Company Name] (the “Company”), and [Consultant Name](“Consultant”).
1. Consulting Relationship.
During the term of this Agreement, Consultant will provide consulting services to the Company as described on [PAGE NAME] hereto (the “Services”). Consultant represents that Consultant is duly licensed (as applicable) and has the qualifications, the experience and the ability to properly perform the Services. Consultant shall use Consultant’s best efforts to perform the Services such that the results are satisfactory to the Company.
As consideration for the Services to be provided by Consultant and other obligations, the Company shall pay to Consultant the amounts specified on [PAGE NAME] hereto at the times specified therein.
Consultant shall not be authorized to incur on behalf of the Company any expenses and will be responsible for all expenses incurred while performing the Services [except as expressly specified] unless otherwise agreed to by the Company’s [Title of Officer], which consent shall be evidenced in writing for any expenses in excess of [Expenses]. As a condition to receipt of reimbursement, Consultant shall be required to submit to the Company reasonable evidence that the amount involved was both reasonable and necessary to the Services provided under this Agreement.
4. Term and Termination.
Consultant shall serve as a consultant to the Company for a period commencing on Commencement Date and terminating on the earlier of (a) the date Consultant completes the provision of the Services to the Company under this Agreement, or (b) the date Consultant shall have been paid the maximum amount of consulting fees.
Notwithstanding the above, either party may terminate this Agreement at any time upon [Days Notice] business days’ written notice. In the event of such termination, Consultant shall be paid for any portion of the Services that have been performed prior to the termination.
Should either party default in the performance of this Agreement or materially breach any of its obligations under this Agreement, including but not limited to Consultant’s obligations under the Confidential Information and Invention Assignment Agreement between the Company and Consultant referenced below, the non-breaching party may terminate this Agreement immediately if the breaching party fails to cure the breach within Days business days after having received written notice by the non-breaching party of the breach or default.
5. Independent Contractor.
Consultant’s relationship with the Company will be that of an independent contractor and not that of an employee.
6. Method of Provision of Services.
Consultant shall be solely responsible for determining the method, details and means of performing the Services. Consultant may, at Consultant’s own expense, employ or engage the services of such employees, subcontractors, partners or agents, as Consultant deems necessary to perform the Services (collectively, the “Assistants”). The Assistants are not and shall not be employees of the Company, and Consultant shall be wholly responsible for the professional performance of the Services by the Assistants such that the results are satisfactory to the Company.
6.1 No Authority to Bind Company. Consultant acknowledges and agrees that Consultant and its Assistants have no authority to enter into contracts that bind the Company or create obligations on the part of the Company without the prior written authorization of the Company.
6.2 No Benefits. Consultant acknowledges and agrees that Consultant and its Assistants shall not be eligible for any Company employee benefits and, to the extent Consultant otherwise would be eligible for any Company employee benefits but for the express terms of this Agreement, Consultant (on behalf of itself and its employees) hereby expressly declines to participate in such Company employee benefits.
6.3 Withholding; Indemnification. Consultant shall have full responsibility for applicable withholding taxes for all compensation paid to Consultant or its Assistants under this Agreement, and for compliance with all applicable labor and employment requirements with respect to Consultant’s self-employment, sole proprietorship or other form of business organization, and with respect to the Assistants, including state worker’s compensation insurance coverage requirements and any U.S. immigration visa requirements. Consultant agrees to indemnify, defend and hold the Company harmless from any liability for, or assessment of, any claims or penalties with respect to such withholding taxes, labor or employment requirements, including any liability for, or assessment of, withholding taxes imposed on the Company by the relevant taxing authorities with respect to any compensation paid to Consultant or its Assistants.
7. Supervision of Consultant’s Services.
All of the services to be performed by Consultant, including but not limited to the Services, will be as agreed between Consultant and the Company’s [Supervisor’s Title]. Consultant will be required to report to the [Supervisor’s Title] concerning the Services performed under this Agreement. The nature and frequency of these reports will be left to the discretion of the [Supervisor’s Title].
8. Consulting or Other Services for Competitors.
Consultant represents and warrants that Consultant does not presently perform or intend to perform, during the term of the Agreement, consulting or other services for, or engage in or intend to engage in an employment relationship with, companies who businesses or proposed businesses in any way involve products or services which would be competitive with the Company’s products or services, or those products or services proposed or in development by the Company during the term of the Agreement (except for those companies listed). If, however, Consultant decides to do so, Consultant agrees that, in advance of accepting such work, Consultant will promptly notify the Company in writing, specifying the organization with which Consultant proposes to consult, provide services, or become employed by and to provide information sufficient to allow the Company to determine if such work would conflict with the terms of this Agreement, including the terms of the Confidentiality Agreement, the interests of the Company or further services which the Company might request of Consultant. If the Company determines that such work conflicts with the terms of this Agreement, the Company reserves the right to terminate this Agreement immediately. In no event shall any of the Services be performed for the Company at the facilities of a third party or using the resources of a third party.
9. Confidentiality Agreement.
Consultant shall sign, or has signed, a Confidentiality Agreement, on or before the date Consultant begins providing the Services.
10. Conflicts with this Agreement.
Consultant represents and warrants that neither Consultant nor any of the Assistants is under any pre-existing obligation in conflict or in any way inconsistent with the provisions of this Agreement. Consultant represents and warrants that Consultant’s performance of all the terms of this Agreement will not breach any agreement to keep in confidence proprietary information acquired by Consultant in confidence or in trust prior to commencement of this Agreement. Consultant warrants that Consultant has the right to disclose and/or or use all ideas, processes, techniques and other information, if any, which Consultant has gained from third parties, and which Consultant discloses to the Company or uses in the course of performance of this Agreement, without liability to such third parties. Notwithstanding the foregoing, Consultant agrees that Consultant shall not bundle with or incorporate into any deliveries provided to the Company herewith any third party products, ideas, processes, or other techniques, without the express, written prior approval of the Company. Consultant represents and warrants that Consultant has not granted and will not grant any rights or licenses to any intellectual property or technology that would conflict with Consultant’s obligations under this Agreement. Consultant will not knowingly infringe upon any copyright, patent, trade secret or other property right of any former client, employer or third party in the performance of the Services.
11.1 Amendments and Waivers. Any term of this Agreement may be amended or waived only with the written consent of the Company.
11.2 Sole Agreement. This Agreement, constitutes the sole agreement of the parties and supersedes all oral negotiations and prior writings with respect to the subject matter hereof.
11.3 Notices. Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon delivery, when delivered personally or by overnight courier or sent by email or fax (upon customary confirmation of receipt), or forty-eight (48) hours after being deposited in the U.S. mail as certified or registered mail with postage prepaid, addressed to the party to be notified at such party’s address or fax number as set forth on the signature page or as subsequently modified by written notice.
11.4 Choice of Law. The validity, interpretation, construction and performance of this Agreement shall be governed by the laws of [jurisdiction], without giving effect to the principles of conflict of laws.
11.5 Severability. If one or more provisions of this Agreement are held to be unenforceable under applicable law, the parties agree to renegotiate such provision in good faith. In the event that the parties cannot reach a mutually agreeable and enforceable replacement for such provision, then (i) such provision shall be excluded from this Agreement, (ii) the balance of the Agreement shall be interpreted as if such provision were so excluded and (iii) the balance of the Agreement shall be enforceable in accordance with its terms.
11.6 Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together will constitute one and the same instrument.
11.7 Advice of Counsel. EACH PARTY ACKNOWLEDGES THAT, IN EXECUTING THIS AGREEMENT, SUCH PARTY HAS HAD THE OPPORTUNITY TO SEEK THE ADVICE OF INDEPENDENT LEGAL COUNSEL, AND HAS READ AND UNDERSTOOD ALL OF THE TERMS AND PROVISIONS OF THIS AGREEMENT. THIS AGREEMENT SHALL NOT BE CONSTRUED AGAINST ANY PARTY BY REASON OF THE DRAFTING OR PREPARATION HEREOF.
The parties have executed this Agreement as of the date first written above.