Specification

Branding

The objectives of the re-brand are to re-stake your dominance as the most prestigious accounting firm in the local area. 

How we do this is by looking at your history, your key clients, the language you use in emails and your target audience. 

From there we'll come up with 3 completely different concepts. We'll invite you down to our offices and explore each of them with you. At that point we'll decide which direction to go in, make any final adjustments and look to have that signed off.

What your new brand will consist of

• Logo
• Colours
• Fonts

Where your new brand will be used

• Website
• Email signatures
• Signage
• Presentation templates
• Business cards
• Letterhead
• Brochure

The Process

Step 1: Brand interview

We need to get to the bottom of who you are, what you stand for and who you stand beside. Only then can we begin to create a brand that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2: Brand presentation

Three new brand concepts will be designed. Naturally there will be a common theme but we try to think outside the box and come up with something that isn't obvious. These is often where the best ideas come from. 

At our offices, we'll go through these options and decide which direction to take and any adjustments. 

Step 3: Supply of files

You'll be sent all the different logo varients you need for day-to-day use as well as versions that signwriters and printers will need.

You'll also be supplied with an online style guide so everyone in the business uses the correct colours, fonts and styles for documents.

Timescales

It'll take between 3-4 weeks to complete your entire re-brand.

Problem

ABC Legal Company needed a re-brand and a new website. They'd been around for over 20 years and operated with the same marketing material they started with. The only new business enquiries were from referrals. They had a website but it hadn't been touched in over 10 years.

Proposed Solution

Re-brand the company. Same name, but new logo and colour scheme along with a new website with an emphasis put on bringing in new leads.

Result

After 8 weeks of launching the new site, they'd gone from 1 new lead a week from the website to an average of 9 each week. On average, they were converting 1 in 5 enquiries.

At this current rate that means instead of bringing on 1 new client every 5 weeks, they're bringing in 1 new client every 4 days. ABC Legal Companies's Managing Partner had this to say:

The Real Cost

There's the amount of money changing hands during this transaction, then there's what we call "The Real Cost". 

This is the cost of our service, factored into the cost of you doing business, then working out what's left. During our initial conversation, we asked you how many in 5 good leads end up becoming clients. You said it was more like 1 in 10. 

You also felt like 2 in 5 would be achievable with a refreshed brand.

Your clients spend an average of £4,000 per annum with you.

You're getting around 20 good leads each month and converting 2 of them currently. Based on your projections, you'd be converting 8 of them to clients meaning £24,000 per annum in additional revenue.

This puts the payback time of your investment about 7 months.

Like with any business purchase, there's risk attached. We want to completely remove that risk from you and place it on ourselves.

Here's how it works

The entire purpose of this project is to re-brand the company with the view to this increasing your conversion rates.

You will have unlimited revisions and unlimited changes until everyone is happy. There's no option for you not to be delighted.

Accept Proposal

If you would like to join us and become a client then we'd be delighted to have you. 

Next steps

1. Sign below by typing your name and hitting 'Sign Proposal'

2. We'll arrange the initial phone meeting where we'll gather all the details we need.

3. We'll be in touch with your invoice details and will set up billing