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Our Mission:

Sell Your Home Quickly,
So You Can Purchase Again


This proposal sets out our scenario to find a suitable buyer for your property with the minimum of fuss, as quickly as possible and at the highest realistic price in today’s market.

This includes property photography [aerial, exterior and interior], property particulars, listing on all the major online websites, postal mailing all our relevant house hunters, handling all viewings, offers, price negotiations and once a price has been agreed with a buyer, pushing the sale through to completion with the conveyancing solicitors.  

At ABC Property Sales we quickly match buyers of property with sellers of property. Emphasis is firmly focused on reality, not best-case scenarios which are rarely achieved in our extensive experience.

End-to-end property solution experts


At our recent meeting, you outlined what you’re looking for from the estate agent who is going to be responsible for your property:

  • Experience in selling properties circa £750,000
  • Experience dealing with buyers of £750,000 properties
  • Must have very close contact with the seller
  • Willingness to use senior negotiators for viewings only
  • Have an attitude of "the property must sell" rather than always looking for new listings
  • Able to agree on a fee that is based not just on price achieved, but on time taken to find a buyer


You also painted a clear picture of what you need from a buyer:

  • Chain-free cash buyer, or a buyer who already has a solid offer in place from an unencumbered cash buyer.
  • Someone who specifically wants a period property [such as ours] in this specific area, rather than someone looking for a bargain in an undefined area.

What We Promise

You, as our client, will be involved in all the key decisions made in the marketing of the property.

You will also be expected to execute our advice on staging the property so it has maximum appeal to our intended target market.

We have a vast knowledge of what buyers of your type of property are looking for, so want to ensure they see and sense this immediately in your home.

Sound good? Keep reading.

Plan Of Action


We will always aim to give you as much notice as we can, but it’s not always possible.

As part of our ‘You want a quick sale? Keep it like a show home’ policy,
we need you to uphold your end of the deal, otherwise, we cannot offer walk-in visitors [all potential buyers remember] a viewing of your home. They can’t always come back, and spontaneous viewings always have a chance of progressing into a purchase.

Keeping your home ‘viewing ready’ is a vital part of obtaining the highest possible sale price for your property.

A senior negotiator will always accompany potential buyers on a viewing of your home. This would be either Charles Swanley or myself.

Quick Sale? Keep it 'show ready'


We have sold over 100 properties at, and above, your sale price.

This gives us experience in understanding how a buyer in this segment of the market operates. It is different from ‘average property value’ buyers.


If you have to call us for an update we feel we’re not doing our job properly.

We will keep you informed at every point along the way and advise you
of incoming offers on a timely basis.


Many estate agents chase new listing to the detriment of their existing properties. Not us. We take your faith in us very seriously plus the fact that no buyer for you means no fee for us. And the longer there is no buyer for you, the lower the fee to us.

Process and Timescales


We're very quick. Once you instruct us we’ll visit within 48-hours to measure up, take photos and write the description.

Aerial photos and video may are also usually taken around this time and can be done with or without you present - keeping it simple for you.


Week 1 | Preparing sales particulars like photographs, website listings and marketing campaigns to our active database.

Week 2 | You approve sales particulars and we begin marketing the property to our existing list of potential buyers, our shop front, online and put up a 'For Sale' board.

A simple, effective,
result-driven approach.

Client Stories

Mr & Mrs Englebert

Their GOAL

Mr and Mrs Englebert decided to sell their Manchester 6-bed house because they wanted to move to the south coast’s warmer climate
and get away from the crowded city.

They were the type of couple who made decisions quickly and wanted to act fast to achieve their goal.


We decided a Sealed Bids Sale was the fastest way to achieve their goals and allow them to simply sit back and let us work our magic.

After a month of concentrated local marketing, alongside the usual extensive online marketing, we had 5 offers.


The second highest offer was accepted because they move the fastest but, true to our word, we had a figure of £25,000 above the couple’s asking price of £825,000

Contracts were exchanged and the sale completed 16-weeks after we agreed to sell their home.

Here's what Mr. Englebert had to say about the experience:

"There are a lot of estate agents out there but these guys give it to you straight, won’t feed you nonsense and will do everything required, professionally, to ensure you reach your end goal. Amazing"

- Mr Englebert | Happy Client

Your Investment

The Deal

At ABC Property, we strive to keep everything as simple as possible; allowing you to sit back and trust us to get the results you need without the usual stress that can be associated with estate agents!

Our pricing is no exception. We want it to be an investment you relish.


We charge a simple percentage of the final purchase price as our fee.

Simply put:

  • If we exchange contracts within 90-days of listing your property, we charge 2% of the purchase price.

  • If it takes 91-180 days to exchange, then we reduce our fee to just
    1.5% of the purchase price.

  • After 180-days the fee will be 1% of the purchase price.

We keep it clear and simple.


the best guarantee around

We are so confident in our ability to  meet your goals that we have developed one of the best guarantees around:

If we miss a deadline, we drop our percentage. Simple.

This guarantee means that, if things aren’t going to plan, *for whatever reason, then you don’t lose out.

Here’s how it works

As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not getting your house sold then you'll pay less when we do sell it. If we get it sold early, we all win. 

The details of the fees and the deadlines are outlined on the
'Your Investment' page.

Can't say fairer than that.

How to go ahead

Next Steps

We’d love to have you as a client.


1. Sign our proposal by simply type your name in the box below and click ‘Sign Proposal’.

2. Shortly after, we'll be in touch to discuss the finer details

3. We'll then book in the photographer

[your name]
[your position]

I, Doe, agree to the terms of this agreement and I agree that my typed name below can be used as a digital representation of my signature to that fact.
  • To accept, type your name below
  • To accept, draw and type your name below
    Type your name

We're ready to start, are you?

Engagement Agreement

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Standard Terms of Engagement

This document is produced as part of the contract between [YOUR COMPANY NAME] and clients as required under the provisions of the Estate Agents Act 1979.

1. Definitions

In these terms:

1.1 "Client" means the person firm or company to whom The Company is to provide services in accordance with these terms.
1.2 "The Company " means [YOUR COMPANY NAME] whose office is at [YOUR ADDRESS].
1.3 "Property" means the property, which is the subject of the client's instructions to advise upon.
1.4 "Pre Sale" and "Pre Let" means the sale or grant of a lease over a property [as appropriate] which is to be constructed,
completed or refurbished prior to completion of the sale or grant of lease.
1.5 "Terms" means the standard terms and conditions set out in this document and [unless the context or otherwise requires]
include any other terms and conditions set out in any letter accompanying these Terms or varying these Terms.

2. General

2.1 The Company undertakes all services on the basis of these Terms only, which shall apply to the exclusion of any other terms and conditions which the Client may seek to impose.
2.2 No variation of these Terms shall be binding unless previously agreed in writing by The Company.
2.3 In the event of any ambiguity or conflict between the letter accompanying these Terms and these Terms the former will
take precedence.

3. The Property

3.1 Information
The Client warrants represents and undertakes to The Company that [save as specifically notified to The Company by the client in writing]:
(a) all information provided by the Client and/or its professional advisers regarding the Property and its ownership is complete and accurate and is not misleading (either on its face or by inference or omission) and that there are no other material facts known to the Client relating to the Property which may be relevant to The Company in carrying out its instructions;
(b) there are no encumbrances or unduly onerous or unusual easements, restrictions, outgoings or conditions attaching to the Property;
(c) the Property complies with all relevant statutory requirements; and
(d) the Property has been constructed and is occupied in accordance with valid planning and building regulations approval.
3.2 Insurance
The Client shall remain responsible for the insurance of the Property and for notifying its insurers should the Property fall vacant. The Company shall not be responsible for the management, security or deterioration of the Property or any other like matter or loss howsoever caused. If keys for the Property are held by The Company then the Client is deemed to have given authority to The Company to supply keys to persons who wish to inspect the property and The Company accept no responsibility for the action of such persons. The Client shall effect and maintain full insurance cover against any claim that may be made by The Company or any representative or employees of The Company or by a third party in respect of any loss, damage or injury howsoever caused.

4. Terms of engagement

4.1 Sales
The terms of The Company's appointment are as referred to in the letter accompanying these Terms and the following definitions apply (subject always to the provisions of clauses 4 and 5).
4.11 Sole Selling Rights
The Client will be liable to pay remuneration to The Company in addition to any other costs all charges agreed, in each of the following circumstances:
(a) If unconditional contracts for the sale on the Property are exchanged in the period during which The Company has sole selling rights, even if the purchaser was not found by The Company but by another agent or by any other person, including the Client;
(b) if unconditional contracts for the sale of the Property are exchanged after the expiry of the period during which The Company has sole selling rights but to a purchaser who was introduced to the client during that period or with whom The Company had negotiations about the Property at any time during that period.
4.12 Sole Agency
The Client will be liable to pay remuneration to The Company in addition to any other costs all charges agreed, if at any time unconditional contracts for the sale of the Property are exchanged:
(a) with a purchaser introduced by The Company during that period of its sole agency or with whom The Company had negotiations about the Property during that period;
(b) with a purchaser introduced by another agent during that period.
4.13 Joint Sole Agency
The Client will be liable to pay remuneration to The Company in addition to any other costs all charges agreed, if at any time unconditional contracts for the sale of the Property are exchanged:
(a) with a purchaser introduced by The Company or its joint agent(s) during that period of The Company's joint sole agency or with whom The Company or
its joint agent(s) had negotiations about the Property during that period;
(b) with a purchaser introduced by another agent during that period
4.14 Multiple Agency
The Client will be liable to pay remuneration to The Company in addition to any other costs or charges agreed if at any time unconditional contracts for the sale of the Property are exchanged with a purchaser introduced by The Company during that period of The Company's multiple agency or with whom The Company had negotiations / contact about the Property during that period.

4.2 Acquisitions
The client will appoint The Company as “Sole Agent” and same fee rates will apply as detailed under Sales or lettings. In addition a further fee in relation to undertaking a property search will be payable but will be agreed in relation to each individual instruction in advance of any work being undertaken.

4.3 Lettings
Where The Company is appointed with Sole Lettings Rights or as Sole Agents, Joint Sole Agents or Multiple Agents in respect of the letting of the Property the provisions relating to "Sole Selling Rights", "Sole Agency", "Joint Sole Agency" or "Multiple Agency" (as appropriate) shall apply save that references therein to "sell", "selling" and "purchaser" shall be replaced by "lease", "letting" and "tenant" as appropriate. "Lettings", shall include all other forms of similar disposal including, without limit, assignment, surrender, licence or otherwise.

4.4 Conditional Contracts
If a conditional contract is exchanged for the disposal or letting of the Property the Client will be liable to pay remuneration to The Company on the basis set out above under "Sole Selling Rights", "Sole Agency", "Joint Sole Agency" or "Multiple Agency" (as appropriate) as if the reference to "unconditional contracts" contained in the provisions referred to "conditional contracts"
provided always that the liability to pay remuneration to The Company shall only arise on the conditional contract becoming unconditional in all respects.

4.5 Rent Reviews, Lease renewals, Lease restructuring, Business Rates reviews & appeals and all other advisory
provided outside of sales, Acquisitions or lettings the fees will be as agreed in each individual circumstance but otherwise all other terms will be as detailed in this document.

5. Fees
5.1 Unless otherwise agreed in writing, fees on a disposal, surrender or acquisition will be calculated on the following basis:
(a) a freehold disposal or the grant, assignment or surrender of a lease at a nominal rent with a premium: 1.5% of the purchase / sale price;
(b) on the grant of a new lease or subletting or the assignment of a lease 10% of the average annual headline rent reserved under the lease up to first rent review or lease expiry whichever is the sooner ignoring any rent-free period,
stepped rentals, capital contributions, fitting out packages or other similar incentives and inducements plus 5% of any premium received or payable.
5.2 Where the instruction is withdrawn, an abortive fee may be charged calculated on a quantum meruit basis.
5.3 Where The Company is instructed in connection with a Pre Sale or Pre Let, one half of the estimated final fee will be due and payable on exchange of contracts for the sale or agreement for lease (hereinafter together referred to as the “Contract”) and, save as referred to below, the balance of the agreed fee will be due and payable upon completion of the sale or lease (as the
case may be) or upon the purchaser or tenant taking occupation of the Property (whichever shall first occur). In the event the Property is not completed in accordance with the terms of the Contract and, in consequence, the purchaser or tenant refuses to complete the Contract, The Company shall be entitled to its full fee as if the Contract had been completed in accordance
with its terms, and the fee shall be due and payable at the time when the purchaser or tenant terminates or refuses to complete the Contract on the due date for completion of the Contract in accordance with its terms, whichever is the earlier.
5.4 The Company will not be liable to refund to the Client any part of the fee paid on account in accordance with Clause 5 if the purchaser or tenant fails to complete the Contract for any reason whatsoever.
5.5 In the case of a Joint Sole Agency the fees referred to above will be multiplied by 1.5 and split equally between both agents.

6. Terms of payment
6.1 The Company may invoice the Client for its fees as soon as the Client's liability arises under Clause 4 and / or Clause 5.
6.2 Subject to the provisions of Clause 5 fee accounts are due for settlement upon completion or the purchaser, lessee or assignee taking possession whichever shall be the earlier. Where completion does not take place for any reason whatsoever on the due date for completion The Company's fee account shall be due for settlement on the date that completion should have taken place in accordance with the terms of the contract.
6.3 VAT will be payable where applicable at the prevailing rate on all fees and marketing costs/disbursements.
6.4 The Company reserves the rights to charge the Client interest (both before and after any judgement) on any unpaid invoice at the rate of 5% per annum above the base lending rate of Lloyds TSB Bank PLC calculated on a daily basis from 20 days after the date of its invoice until the date of settlement in full.

7. Acquisitions:
7.1 The Client shall be responsible for determining whether the Property found by The Company is suitable and for carrying out or arranging to be carried out such investigations and inspections as the Client deems necessary for the purpose.
7.2 Unless otherwise agreed in writing with the Client, The Company shall not be responsible for making any local search or other enquiries of local or any other authorities or investigation of title regarding the Property which shall be the sole responsibility of the Client.
7.3 The Company shall not be responsible for making any structural survey of the Property nor testing any services at the Property.
7.4 The Company’s appointment will be on the basis of a “Sole Agency” and the Client will be liable to pay remuneration to The Company in addition to any other costs or charges agreed, if at any time an unconditional contract[s] for the purchase / lease / acquisition of any interest in the Property is / are exchanged:
[a] on a Property introduced by The Company during the period of its “Sole agency” or on which The Company had discussions and / or negotiations about during that period;
[b] on a Property introduced by another agent or by any other person, including the Client during that period.

8. Marketing costs
8.1 In addition to the fees specified in Clause 5 the Client will be responsible for marketing costs which will include without limitation advertising, brochure production, printing of particulars, photography, mailing, on-site representation, signboards, travelling, messenger delivery, copying of documents / plans or any other items specifically agreed between
The Company and the Client. Such costs will be passed on to the client at gross cost unless otherwise stated in the accompanying letter. The Company shall be entitled to retain any discounts or commissions which are available or paid to The Company in order to offset administrative expenses. The Company shall be entitled to submit accounts for such costs at the time when incurred by The Company and such accounts shall be payable by the Client whether or not the Client completes a disposal or acquisition or withdraws its instructions. Accounts for marketing costs and disbursements are due for settlement on presentation.
8.2 Alternatively The Company may by agreement with the Client arrange for suppliers to invoice the Client directly for any of the services supplied upon its instructions.

9. The Bribery Act 2010
The Company will seek to fully comply with the terms of the Act which became effective on 1st July 2011 and will report any concerns or suspicions to the SFO and other relevant authorities.

10. Money Laundering Regulations 2007
As a condition of accepting any instructions The Company will require the client to provide sufficient evidence to comply with the regulations and this will include The Company seeing and then retaining a copy of some form of photo ID for the instructing officer at the Client and a current utility bill in their name.

11. Property Misdescriptions Act 1991
11.1 The Client shall be responsible for approving, checking and verifying (in so far as it is reasonable for the client to do so) the contents, wording and style of all marketing material relating to the Property and will advise The Company without delay in writing if any aspect of the sales/letting particulars is or later becomes false, inaccurate or misleading.

12. Indemnity
12.1 The Client shall indemnify and keep indemnified The Company from and against all and any liability losses damages penalties fines costs and expenses (including legal costs and expenses) suffered or incurred by The Company arising out of or by virtue of:
(a) the breach by the Client of any of its obligations under these Terms;
(b) any allegation that any statement made by The Company relating to the Property is false or misleading contrary to the provisions of the Property Misdescriptions Act 1991 and any Regulations made pursuant thereto (including any modifications or amendments thereto) where such statement was either approved by the Client or the information contained in such
statement was provided by the Client.

13. Miscellaneous
13.1 The Company's duties shall be limited to those set out in these Terms and in the letter accompanying these Terms.
13.2 The Company confirms that it will forward in writing all offers received and will not prefer one applicant to another solely because an applicant has agreed to engage The Company in the provision of additional services. If the Client accepts the offer of the applicant (subject to contract) The Company will notify the Client in writing if it provides or arranges any services for that applicant before completion. The Company may also act in the disposal of the purchaser's property where a fee may be raised or commissions earned from your purchaser.
13.3 The Company shall be entitled to accept and act on any instruction given to The Company by any person who is an employee of or adviser tothe Client.
13.4 If any provision or term of these Terms shall become or be declared illegal, invalid or unenforceable for any reason such term or provision shall be divisible from these Terms and shall be deemed to be deleted from these Terms.
13.5 Except where specifically agreed in writing The Company will not provide formal valuations, Red Book valuations or valuations for loan purposes.
13.6 All areas and dimensions are provided for guidance purposes only and are to be regarded as approximate.

14. Related interests
14.1 The Estate Agents Act 1979 requires The Company to disclose to interested parties any connection which the Client (or any relative or business associate of the Client) may have with The Company (or any business associate or employee of The Company). Please inform The Company if you are aware of any such relationship.
14.2 The Company will inform the Client promptly if The Company or any person connected with The Company seeks to acquire a beneficial interest in the Property.

15. Complaints
15.1 The Company aims to perform on instructions from the Client in an efficient manner. The Company hopes that the Client will not need to
complain but recognises that in isolated circumstances there may be complaints. These should be addressed initially to the person(s) supervising the instruction and he / she will thoroughly investigate any complaints. The Company is a member of the Surveyors Ombudsman Scheme and a copy of our Complaints Handling Procedure is available upon application to The Company.

16. Termination of instruction
16.1 The instruction may be terminated by either the Client or The Company giving the other party not less than 28 days written notification.
16.2 Any outstanding remuneration and marketing costs due to The Company shall be settled in full by the Client on or before the expiry of such notice period. In the event of termination The Company will be entitled to receive remuneration calculated on a quantum meruit basis. For the avoidance of doubt, on termination of instruction, whether by The Company or the Client, The Company shall not be liable to repay the Client any marketing costs previously paid by the Client to The Company.

17. Law
17.1 These Terms shall be governed by and construed in all respects in accordance with the English Law

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