"The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends."
- Mari Smith -
Dear {{first_name}},
Thank you for contacting us and considering Your company name as your marketing experts.
As we already discussed, your main goal is to increase the number of new leads coming into your business.
One of the very important things that have to be taken into consideration is the seasonal nature, so we will focus on the most time-sensitive sector first.
We will be solely using Facebook Ads to target your potential customers.
Presently, {{company_name}} is averaging seven inquiries a week. We will be aiming to increase that to upwards of 30 inquiries each week.
Keep reading to learn how
exactly are we planning to do it.
Where Will Your Ads Appear
Facebook Ads
We will not be using Facebook to target CEO's anytime soon.
Leveraging Facebook's sophisticated search algorithms, we can dial in the appropriate demographics to anyone seeking a wedding planner. Facebook even allows you to filter your search by everyone who has a relationship status set to 'Engaged'.
Not everyone announces their relationship status on Facebook though.
Therefore, we will also consider searches for women over 25 with interests that include bridal-related magazines, trendy wedding venues, and more secondary buzz words.
Facebook will allow us to run many little tests in our first few months. Naturally, most won't perform very well, but we are looking for two or three that will turn into 'home runs'. From there, we scale up the audience knowing you have the magic formula.
The Process
Step 1: Interview
Before we get started, we need to understand exactly who we are trying to target, what they might be interested in, and how they might respond to certain things. It is unlikely you will have exact answers but it is enough to give us a starting point.
Step 2: Sample ads
It is vital that you are happy with the language we are using, the ad copy, and the images. Our goal is to make sure you feel comfortable with the ads we provide.
Sometimes, odd combinations and unorthodox ideas are the most effective but we will never run anything against your wishes.
Step 3: Start running ads
We will begin with a limited number of ads, then slowly add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the email volume, and the level of inquiries. It is not ideal to maximize traffic potential while you are struggling to handle the initial load of inquiries.
Step 4: Ongoing revisions
There is a concept called "ad blindness". This phenomenon occurs when you see the same ad again and again, and as a result, you start to tune it out. It might even be a greatly helpful product and be exactly what you are looking for, but for whatever reason, your brain ignores it.
For that reason, we keep recycling the ads. The majority of the ad will stay, but instead of saying "Get Your Free Report" we might change it to "Free Checklist: Get Yours". The message remains but appears visually different.
Step 5: Going forward
Over time, we will begin to observe which types of ads, markets, platforms, and targeting are really producing customers. It is something you never know from day one.
Eventually, we can start shutting down the ads that are not as effective at producing customers and double down on the ones that are.
Oddly enough, sometimes you can have very well-performing ads that just attract window-shoppers. It looks great on paper, but in reality, they do not pay off. On the other hand, you can have a poorly performing ad that actually filters people out, leaving only the very interested people clicking.
An example of this is called "price filtering". It is where you put a price in the ad. Anyone not prepared to spend any money will not bother clicking saving you a click from someone who wasn't ever going to buy anyway.
Timescales
It will take around 7 work days to get your first set of ads live.
Case Study
Jane Doe Wedding Planners
Problem
Jane Doe Wedding Planning had just started. She was not on a shoestring budget but had no clients. She had her website designed, but didn't know how to generate traffic.
Our proposed solution
We identified that the kind of weddings she wanted to organize would
be on the lower end of the spectrum, so we used Facebook Ads to run searches against industry magazines, popular websites relating to wedding venues, and more.
We correctly assumed that because of the low budget, a lot of these were first-time and fairly young couples, so we created an offer on the ads for a free download of a wedding checklist.
Result
In the first week, she had three qualified inquiries. By week eight, we had gotten her up to seven inquiries weekly. These were not people looking for a free service, but the actual inquiries as a result of clients seeing the ads. It is too early to tell what her conversion rate is, as she is new in the business, it will likely be lower than a company that has done it for a long time.
Here is what she had to say:
"I started my business with no idea how to get customers. I had some money to spend but no clue where to put it. Your company name guided me to having almost more inquiries than I could handle."
Jane Doe - Managing Director
Your Investment
A strategy of confidence
Our pricing is set in a way that it won't actually cost you anything.
Our guarantee makes sure that if we don't achieve what we said we would, you don't have to pay for it.
Yes, Really.
Our strategy for this is two-fold:
1. We do not take on every client. We have become very good at assessing whether we can help companies and we are pleased to say you fit the criteria. We are all very excited about helping you!
2. We grab the low-hanging fruit available first. These funds pay back your investment as quickly as possible.
The cost
Below you can find the one-off cost of our marketing services.
This is paid upon signing of your proposal and allows us to get started working on your Facebook ads right away and getting your business the boost from this investment you are hoping for.
The REAL Cost
There is the amount of money changing hands during this transaction, then there is what we call
"The Real Cost". This is the cost of our service factored into the cost of you doing business, then working out what is left.
During our initial conversation, we asked you what the average transaction value was and the rough amount of profit in each job.
Working out your REAL cost:
Using that as a starting point, this is the real cost:
£800 / 60 new leads give you a per lead cost of £13.33.
You are converting roughly one in five which means you should be generating 12 new customers each month. The cost of acquiring a new customer being around £66.
Your average transaction value is £300 with around £250 of that being profit. Less the £66 leaves you with a total profit of £184 per job.
£184 times the 12 new customers is £2,208 profit on an investment of £800 per month.
And remember: Providing you follow our advice, the number of leads your will receive is guaranteed.
In short, you will either make £2,200 in profit or you won't pay for our services.
Our Guarantee To You
Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves.
It is simple. As we mention on the previous page, if we don't live up to our promises... you don't have to pay for our services.
Sounds fair?
Here is how it works
The entire purpose of this project is to increase the number of new leads your website generates. Our guarantee to you is as follows:
"If we do not get you an average of seven new leads each week over any given month, then you will not pay for the following month's management fee."
The only caveat to this is you must be prepared to spend the recommended amount.
You will not need to "call-in" the guarantee. If in any month, we do not hit the correct number of new leads, then we will simply amend your invoice for the following month.
Sounds Fair To Us
Accept Proposal
If you would like to join us and become a client, follow the simple steps below. We would be delighted to have you.
Next steps:
1. Sign below by typing your name and clicking 'Sign Proposal'.
2. We will arrange the initial interview where we will gather all the details we need to move forward.
3. We will be in touch with your invoice details and will set up the billing.
We are ready to go, are you?
Remember, your results are guaranteed
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To accept and sign, type your name below
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To accept, draw and type your name belowType your name
Terms & Conditions
USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.
This Services Agreement is effective as of 14th June 2022 (“Effective Date”) accepted and executed by Your company name (“Provider”) and {{company_name}} (“Customer”).
1. Definitions
1.1 “Confidential Information” means, in respect of a party, all data and information of a confidential nature, including know-how and trade secrets, relating to the business, the affairs, and any development projects or other products or services of such party. Confidential Information may be communicated orally, visually, in writing, or any other recorded or tangible form. Data and information shall be considered to be Confidential Information if
(a) the relevant party has marked them as such,
(b) the relevant party, orally or in writing, has advised the other party of their confidential nature, or
(c) due to their character or nature, a reasonable person in a like position and under like circumstances would treat them as secret and confidential;
1.2 “Costs” means all costs and indirect costs incurred by Provider in the performance of the Services under this Agreement;
1.3 “Parties” means the named parties to this Agreement and their respective successors and assigns, and “Party” refers to any one of them, as the context requires;
1.4 “Services” or “Scope of Work” means the services and the scope of work detailed, it includes and is not limed to pay per click management services; all services may be amended by the parties in writing from time to time;
1.5 “Service Fees” means ascribed to such terms in the Services.
2. Services
2.1 Engagement. Subject to the terms and conditions of this Agreement (including Customer’s obligation to pay for Service access), Provider shall perform the Services listed on [Page].
2.2 Restrictions on Use. Customer agrees, represents, and warrants to Provider, both during and after the term of this Agreement, the following provisions:
(a) Unless expressly authorized in the Permitted Applications, the Service is for the sole use within Customer’s own organization and by Customer’s own employees or agents. The Service may not be shared with affiliates or any third party, including joint marketing arrangements.
(b) Unless expressly authorized in the Permitted Applications, Customer shall not: (i) disclose, use, disseminate, reproduce or publish any portion of the Service in any manner, (ii) permit any parent, subsidiaries, affiliated entities or other third parties to use the Service or any portion thereof (iii) process any portion of the Service or permit any portion of the Service to be processed with other data or software from any other source, (iv) allow access to the Service through any terminals located outside of Customer’s operations, or (v) use the Service to create derivative products.
(c) Customer shall (i) abide by all prevailing federal, state, and local laws and regulations of any kind governing fair information practices and consumers’ rights to privacy, including without limitation any applicable non-solicitation laws and regulations; and (ii) limit access to consumer information to those individuals who have a “need to know” in connection with Customer’s business and will obligate those individuals to acknowledge consumers’ rights to privacy and adhere to fair information practices and consumer’s right to privacy.
(d) Customer shall not use the Service in any way that (i) infringes on any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy, (ii) violates any law, statute, ordinance or regulation, or (iii) is defamatory, trade libelous, unlawfully threatening or unlawfully harassing.
(e) Unless expressly authorized in the Permitted Applications, Customer shall not remove, alter or obscure any proprietary notices in the Service or other materials provided by Provider hereunder and shall reproduce all such notices on all copies or portions thereof; and Customer shall not provide or cause to be provided the Service to a Processor.
2.3 Relationship Between Parties. The provider will act as an independent contractor under the terms of this Agreement and to perform specific Services. Provider shall retain the power and authority to supervise and control the performance of the Services by Provider’s employees, including the power to discipline, hire, and fire Provider’s employees. Nothing in this Agreement shall be construed to (a) give either Party the power to direct or control the daily activities of the other Party, or (b) constitute the parties as employer and employee, franchisor and franchisee, licensor and licensee/sublicensor, partners, joint venturers, co-owners or otherwise as participants in a joint undertaking. The provider recognizes that the needs of Customer may change over the course of this Agreement, and will accommodate such changing needs with modification of the specified Services by mutual agreement based on an equitable shift in work effort.
2.4 Provision of Information and Personnel. The customer shall make available to Provider such information as is reasonably required for the Provider to effectively fulfill and perform the Services. Such information includes, but is not limited to, monthly updates on the performance of Services for the duration of this Agreement or any amendments thereto. Notwithstanding the foregoing, the Customer agrees to make its team available to Provider according to the relevant areas of responsibility as needed for completing the Scope of Work or Services.
2.5 Failure by Customer of Delivery of Information. The customer shall deliver all information necessary for the Provider to perform the Services. In the unlikely event, that Customer cannot deliver the information to Provider, the Customer shall not hold Provider liable for the failure of execution of Services.
3. Consulting Fees, Other Fees, Expenses, and Invoices
3.1 Costs of Performing Services. If applicable, all costs (such as travel) reported by Provider to Customer under this Agreement shall be reasonable and necessary costs and pre-approved by the Customer. The customer shall reimburse Provider for all pre-approved Costs.
3.2 Invoice and Payment. Provider shall submit invoices to Customer for the Service Fees, together with the written report of Costs as provided under 3.1 above, at such times and for such periods and upon such payment terms as may be agreed from time to time between the Customer and the Provider.
4. Consideration
4.1 Calculation of Service Fees. In consideration of the Services performed by Provider hereunder, Customer shall pay all Provider’s Costs plus the fees for Services and/or Scope of Work and corresponding payment terms (collectively, the “Service Fees”). The Service Fees shall be paid monthly within thirty (30) days of Provider invoice unless provided differently in the details of this proposal.
4.2 Billing; Payments; Late Fees. At the end of each Provider monthly billing cycle, the Provider will invoice Customer for all Fees incurred by Customer during such billing cycle. The customer will pay the invoice in full within thirty (30) days of receipt. If full payment is not made, a charge equal to one and one-half percent (1.5%) will be added to the balance due, not to exceed the maximum legal limit permitted by law. If Customer becomes thirty (30) or more days past due, the Services shall be suspended until all past due charges are paid, and Customer shall be in default of this Agreement. Customers will continue to be responsible for any monthly minimum charge during any period that Services are suspended or not delivered due to Customer’s breach. If it becomes necessary for Provider to enforce this Agreement through an attorney, collection agency, or directly through small claims court, Customer shall pay all attorney’s fees, agency fees, court costs, and other collections costs, including without limitation post-judgment costs for legal services at trial and appellate levels. Delinquency may affect Customer’ credit rating.
4.3 Taxes. Each Party shall bear and pay all of its own taxes (including, without limitation, income taxes) arising under applicable laws in connection with the performance of this Agreement.
5. Records
At all times during the term of this Agreement, the Customer shall maintain full, complete, and accurate books of account and records concerning its activities under this Agreement.
6. Term; Termination
6.1 Term. The initial term of this Agreement shall be for a period of one (1) months, commencing on the Effective Date. The Customer shall have the option to automatically renew for additional successive one (1) month terms unless terminated under Subsection 5.2 (Termination) of this Agreement.
6.2 Termination. Although this Agreement may not be terminated without cause during the initial term, either party may forego automatic renewal by giving the other party not less than thirty (30) calendar days written notice of termination before the expiration of the then-current term. If either party breaches any provision of this Agreement, the non-breaching party shall, upon providing written notice of such breach, be entitled to immediately terminate this Agreement, provided such breach is not cured within thirty (30) days following such notice. If this Agreement is terminated as a result of a breach, the non-breaching party shall, in addition to its right of termination, be entitled to pursue legal remedies against the breaching party. Notwithstanding the foregoing, if Customer is in breach under Section 4 (Fees) of this Agreement, Provider may terminate this Agreement effective ten (10) days after giving Customer written notice of such default, unless Customer shall have remedied the breach within such ten (10) day period.
6.3 Payment upon Expiration or Earlier Termination. Upon the expiration or termination of this Agreement, as set forth above in Subsections 5.1 (Term) and 5.2 (Termination), Customer shall pay Provider in full for all products actually delivered and services actually performed by Provider under this Agreement before the effective date of such expiration or termination.
7. Use and Training
The customer shall limit the use of the Service to its employees who have been appropriately trained.
8. Third-Party Use
If the Permitted Applications include providing a Service to End Users, Customer agrees to contractually require all End Users to sign an agreement with substantially similar terms to this Agreement. Customer warrants that in no event shall End Users’ use of the data be unrestricted or expand beyond the Permitted Applications of this Agreement. This Section is not intended to provide the Service to End Users unless specifically provided for in the Permitted Applications. Customer shall be liable for any violation of the terms and conditions of this Agreement on behalf of the End Users, or Processor arising out of End Users’, or Processor’s use of the Service as defined under this Agreement.
9. Proprietary Information
The Proprietary Information is and shall remain the sole and exclusive property of Provider. Customer shall have only the limited rights for the Proprietary Information expressly granted in this Agreement, and all rights not expressly granted by Provider are reserved. The customer agrees that only Provider shall have the right to alter, maintain, enhance, or otherwise modify the Proprietary Information. The customer shall not disassemble, decompile, manipulate or reverse engineer the Proprietary Information and shall take all necessary steps to prevent such disassembly, decompiling, manipulation, or reverse engineering of the Proprietary Information. Under no circumstances shall Customer sell, Services, publish, display, copy, distribute, or otherwise make available the Proprietary Information in any form or by any means, except as expressly permitted by this Agreement, including without limitation the transfer to a third party or, if not expressly prohibited by this Agreement, as allowed under the fair use provision of [Copyright Law]. Customer will take all reasonable steps, per the best industry practices, to protect the security of the Proprietary Information, and to prevent unauthorized use or disclosure. Customer is responsible for all access to and use of the Proprietary Information by Customer’s employees or agents or using Customer’s equipment or Customer’s Provider usernames and passwords, whether or not Customer has knowledge of or authorizes such access or use.
10. Consumer Privacy
Customer acknowledges that the Service, while comprised in part of data keyed in by the Customer, describes the information that may be deemed to be sensitive information by some consumers. It is the policy of Provider to respect the request of consumers to remove their name, mailing address, e-mail address, or telephone number from use in the solicitation. Customer’s agreement to comply with this policy is an integral condition to Provider entering into this Agreement.
11. Provider Warranties, Indemnification & Disclaimers
Provider hereby represents and warrants that it has (a) qualified personnel, appropriate facilities, and adequate resources to discharge the Services in a timely and efficient manner, and (b) the necessary experience required to perform the Services competently and professionally. EXCEPT AS OTHERWISE STATED IN THIS SECTION, THE SERVICE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Provider NEITHER ASSURES NOR ASSUMES ANY LIABILITY TO ANY PERSON OR ENTITY FOR THE PROPER PERFORMANCE OF SERVICES. Provider DOES NOT REPRESENT OR WARRANT THAT THE SERVICE IS COMPLETE OR FREE FROM ERROR, AND DOES NOT ASSUME, AND EXPRESSLY DISCLAIMS, ANY LIABILITY TO ANY PERSON OR ENTITY FOR LOSS OR DAMAGE CAUSED BY ERRORS OR OMISSIONS IN THE SERVICE, WHETHER SUCH ERRORS OR OMISSIONS RESULT FROM NEGLIGENCE, ACCIDENT, OR OTHER CAUSE.
12. Provider’s Limitation Of Liability
Provider SHALL HAVE NO LIABILITY UNDER OR IN ANY WAY RELATED TO THIS AGREEMENT FOR ANY LOSS, LOSS OF PROFIT OR REVENUE OR FOR ANY CONSEQUENTIAL, INDIRECT, INCIDENTAL, SPECIAL OR EXEMPLARY DAMAGES, EVEN IF Provider IS AWARE OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY.
13. Customer’s Indemnification
Customer agrees to indemnify, defend and hold Provider harmless from and against all third party claims, losses, liabilities, costs and expenses arising out of or related to the use of the Service by the Customer, or attributable to Customer’s breach of this Agreement, provided that Provider gives Customer prompt written notice of any such claim.
14. General Provisions
14.1 Proprietary Marks. Neither party will use or permit their respective employees, agents and subcontractors to use the trademarks, service marks, copyrighted material, logos, names, or any other proprietary designations of the other party, or the other party’s affiliates, whether registered or unregistered, without such other party’s prior written consent.
14.2 Entire Agreement. This Agreement constitutes the entire agreement between the parties and supersedes any prior understanding or agreement, oral or written, relating to the Service. Any alterations to this agreement must be in writing and signed by both parties.
14.3 Severability. If any of the provisions of this Agreement becomes invalid, illegal or unenforceable in any respect under any law, the validity, legality, and enforceability of the remaining provisions shall not in any way be affected or impaired.
14.4 Waiver; Modifications. No waiver by either party of any breach by the other party of any of the provisions of this Agreement shall be deemed a waiver of any preceding or succeeding breach of the same or any other provision hereof. No such waiver shall be effective unless in writing and then only to the extent expressly outlined in writing. No modifications of this Agreement shall be effective unless in writing and signed by both parties.
14.5 Survival. The following sections shall survive expiration or termination of the Agreement and shall continue in full force and effect until fully satisfied: 3, 4, 6, 11, 12, 13, 14.
14.6 Execution. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original, but all of which taken together shall constitute the same instrument. A signature on a copy of this Agreement received by either party by facsimile or PDF is binding upon the other party as an original. The parties shall treat a photocopy of such facsimile as a duplicate original. If this Agreement is executed in counterparts, no signatory hereto shall be bound until all parties hereto have duly executed or caused to be duly executed a counterpart of this Agreement. The individuals signing below represent that they are duly authorized to do so by and on behalf of the party for whom they are signing.
14.7 Governing Law and Forum; Attorneys’ Fees. The interpretation and construction of this Agreement, and all matters relating hereto, shall be governed by the laws of [Jurisdiction] applicable to agreements executed. Any dispute arising hereunder shall be settled in a court of law in [Jurisdiction]. Each of the parties agrees that it shall not seek a jury trial in any proceeding based upon or arising out of or otherwise related to this Agreement or any of the other documents and instruments contemplated hereby and each of the parties hereto waives any right to such jury trial. The prevailing party shall be awarded its reasonable attorney’s fees and costs in any lawsuit arising out of or related to this Agreement.
14.8 Relationship of Parties. Neither party is nor shall be a partner, joint-venturer, agent, or representative of the other party solely by this Agreement. Neither party has the right, power, or authority to enter into any contract or incur any obligation, debt, or liability on behalf of the other party.
14.9 Uncontrollable Events. No party shall be liable for any delay or failure in its performance of any of the acts required by this Agreement when such delay or failure arises for reasons beyond the reasonable control of such party. The time for performance of any act delayed by such causes shall be postponed for a period equal to the delay; provided, however, that the party so affected shall give prompt notice to the other party of such delay. The party so affected, however, shall use its best efforts to avoid or remove such causes of nonperformance and to complete performance of the act delayed, whenever such causes are removed.
14.10 Assignment. Customer may not assign or transfer this Agreement or any rights or obligations under this Agreement without the prior written consent of Provider, which shall not be unreasonably withheld.
14.11 Notices. Any notice or other communication required or permitted under this Agreement shall be sufficiently given if delivered in person or sent by one of the following methods: (a) registered mail, return receipt requested (postage prepaid); (2) certified mail, return receipt requested (postage prepaid); or (3) commercially recognized overnight service with tracking capabilities. All notices must be sent to the address as shown on the signature page of this Agreement, or to such other address or number as shall be furnished in writing by any such party.
14.12 Miscellaneous. Headings at the beginning of each section and subsection are solely for convenience and are not intended to be a part of this Agreement and shall have no effect upon the construction or interpretation of any part hereof. Whenever required by the context of this Agreement, the singular shall include the plural and the masculine shall include the feminine, and vice versa. This Agreement shall not be construed as if it had been prepared by either party, but rather as if it were jointly prepared. If any action required by the parties hereto does not occur on a business day, the action shall be taken on the next succeeding business day thereafter. The parties hereto do not intend to confer any benefit hereunder on any person or entity other than the parties hereto and, therefore, there are no third-party beneficiaries to this Agreement. The Exhibits and related Appendices to this Agreement constitute integral parts of this Agreement and are hereby incorporated into this Agreement by this reference.
This Services Agreement has been duly executed by the parties as of the Effective Date.