{{company_name}} is experiencing a drop in sales and is looking to boost sales by selling products online. 

Our objective is to get your new web-store up and running in the next eight weeks.

We will help you by doing the following three things:

1 - Build a modern-looking website that matches the style of the products you are selling, but also the design taste of your customers. 

2 - Figure out your best-selling items and match them with the most searched for items using Google Analytics. Those items will get uploaded first.

3 - Refine the site and constantly optimise it so it steers people towards making a purchase.

Your new website

Our company re-designed hundreds of websites in our 12 years in this business. Many of them were in a situation similar to yours, so we would like to present you with several changes we planned to make which would benefit you greatly.

Homepage

Your homepage needs to have an engaging headline, offers and email signup.

About Us

We suggest team photos and action shots
of people working. 

Delivery

One of the most visited pages on an
e-commerce website.

Buyers Guides

In this day and age, it's vital to share guides and advice in order to "win people over" and convince them you're the right company to buy from. Obviously, these will be written in favour of your company.

Search

Allowing your customers to intelligently
search for the products they want.

Categories

We will split your products into categories and sub-categories. This makes your site browsable in the same way the physical shop would be.

Product Page

It will consist of good photos, quality human-written descriptions, a clear 'add to cart' button, reviews, and a simple way to ask a question about the specific product.

Additional elements

Live Chat

This is highly recommended so people can ask questions about the products they're looking at.
That kind of interaction will undoubtedly help you close more sales. 

Payment Gateways

All the major payment companies are getting easier and easier to work with. There are only a few that make things rather difficult. Let us know which company you are planning on using and we will let you know if that affects the cost in any way.

PROCESS AND TIMESCALES

Step 1

DESIGN INTERVIEW

We need to get to the bottom of who you are, what you stand for and who you stand beside. Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2

DESIGN PRESENTATION

Three new design concepts will be made.
Naturally, there will be a common theme, but we always try to think outside of the box and come up with something that is not obvious.
This is often where the best ideas come from. 

We will go through these options and decide which direction to take and which adjustments to make.

Step 4

WEBSITE BUILD

Using everything we have gathered, we will start working on building your website.
Once it is done, we will present it to you and go through the details and the objectives we have originally set.

Any amends will be made at this stage.

Step 5

LAUNCH

The launch process has to be carefully considered. We need to ensure email addresses will not go down, the site doesn't have any downtime, any old links are re-directed to the new pages, as well as several other things. 

The following process has been done by our company many times before, and we have developed a detailed checklist we are working with, that has not failed us once.

We make sure to launch the website late on Friday's, as that gives us a chance to iron out any possible issues.  
You can sleep well knowing we will be on-call over your launch weekend to ensure everything goes according to plan.

CASE STUDY

Problem

ABC Legal Company contacted us when they needed to re-brand and build a new website. They have been around for over 20 years and operated with the same marketing material they started with. The only new business inquiries were from referrals. They had a website but it hasn't been touched in over 10 years.

Proposed solution

We have suggested to re-brand the company. Same name, but new logo and color scheme, along with a new website with an emphasis on bringing in new leads.

Results 

Eight weeks from launching the new website, they have gone from one new lead a week to an approximate of nine every week. On average, they were converting one in five inquiries.

At the current rate, it means that instead of getting one new client every five weeks, they are bringing in one new client every four days.

Here is what ABC Legal Companies' Managing Partner had to say about this experience:

"I'm honestly shocked at these results.
The new website has surpassed all my expectations and has paid for itself in the first few weeks alone. This is so exciting!"

John Smith - Managing Partner 

YOUR INVESTMENT

Pricing strategy

Our pricing is set in a way that it won't actually cost you anything. The guarantee we are offering makes sure that if our work doesn't deliver the return of investment and more, you don't have to pay for it.

Our business strategy is two-fold:

1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.

2. We grab the low hanging fruit available first. This fund pays back your investment as quickly as possible.  

"I absolutely love our new web site!
I'm amazed by the improvement it brought to our sales and the number of new subscriptions to our newsletter!"

Annie Malloy - Marketing Director

OUR GUARANTEE TO YOU

We have a deal that no one can beat

Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves. in short:  If we don't live up to our promises... you don't have to pay for our product.

"If your website hasn't paid for itself in revenue in 4 months of launch then you don't  have to pay for it."

We will either refund you in full and you can keep the website, or you can have a credit note with us for the full value of the website as detailed on the investment page.

The guarantee is only valid providing you follow our guidance and our Terms & Conditions.

APPROVE PROPOSAL

If you would like to join us, follow the simple steps below. We would be delighted to have you.

TERMS AND CONDITIONS

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Summary

You, {{company_name}} are hiring [our company] to design and develop a website for the estimated total price outlined in our previous correspondence. 

As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we need to complete the project, including text, images, fonts, and other information as and when we need it, in the format that we ask for. You agree to review our work, provide feedback, and sign-off approval on time, and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.

we have the experience and ability to perform the services you need and we will carry them out in a professional and timely manner. we will endeavor to meet all the deadlines set but not responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved our work on time at any stage. We will also maintain the confidentiality of any information that you give us.

Details of the work

We will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, we will provide you with an additional quote for extra design work needed. If instead, you wish to cancel our agreement, you may do so and we will retain the initial payment for the work completed to date.

HTML/CSS layout templates

We will develop using valid HTML5 markup and CSS3 for styling. We will test all our markup and CSS in current versions of all major browsers including those made by Apple, Microsoft, Mozilla, Google, and Opera. We will also test to ensure that pages will display visually in a similar — not necessarily an identical — way in Microsoft Internet Explorer 7 for Windows as this browser is now past its sell-by date.

We will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer 5, 5.5, or 6 for Windows or Mac, previous versions of Apple's Safari, Mozilla Firefox, or Opera unless otherwise specified.

Text content

We are not responsible for writing or inputting any text copy. We will be happy to help, but significant work on our part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.

Photographs

If needed, you will supply photographs either in digital or printed format. If you choose to buy stock photographs that price will be added to the initial quote. Stock photography will not be purchased without your written approval.

Changes and revisions

The estimate/quotation prices in this proposal are based on the time we estimate we will need to accomplish everything that you have told us you wanted to achieve. If you do want to change your mind, add extra pages or templates, or even add new functionality, that won't be a problem. At that time you will be provided with an additional quote for the extra work.

Technical support

As agreed, the quote provided includes the installation and set up of your site on your server as well as the implementation of Google Analytics. Updates and management of that server, plus any support issues will be up to you.

We do not offer or include technical support for website hosting, email, or other services relating to website hosting. If you do require help with anything beyond the design and development of your site, we will be happy to help.

Legal

We are not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential, or special damages arising out of the operation of or inability to operate this website and any other web pages — even if you have advised us of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Copyrights

You guarantee us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by you or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that we create for this project. We will give you a copy of all files and you should store them carefully as we are not required to keep them or provide any native source files that we used in making them.

You also own text content, photographs, and other data you provided unless someone else owns them. We own the HTML markup, CSS, and other code and we license it to you for use on only this project.

We also reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles, and in books.

Payments

As agreed, our payment schedule will be as follows but may be revised based on further conversations between us.

[x%] of total fee upon agreement of initial design: [deposit fee]

[x%] of total on delivery of the website (pre-snagging): [second fee]

[x%] of total fee on completion of the project: [balance]

Interest accrued if payment is more than 14 days late. We reserve the right to add 5% to any outstanding balance every 7 days, starting from the 15th day after receipt of the finished product.

You cannot transfer this contract to anyone else without our permission. This contract stays in place and does not need to be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.