WE DO THIS THROUGH CREATING CONTENT YOUR AUDIENCE WILL LOVE AND MAKING THEM PUT THEIR EMAIL ADDRESS IN TO RECEIVE IT. 

We'll then design and write intelligent email campaigns which, over time, get people who are interested to "raise their hand" and qualify themselves as a legit sales lead.

Keep reading to learn more...

STRATEGY THAT CONVERTS

WE START WITH
3 THINGS

1. Landing pages with lead magnet

2. Funnels and drip campaigns

3. Opt-in content / landing page 

INITIAL STRATEGY SESSION

Our initial strategy session will involve largely finding out what content to produce. We'll ask you a lot of questions, look at your product or service, your FAQs, your customer service email address.

All of this is to find out what your audience really wants to know. Well performing blog posts are also great for this.

Once we have some ideas from this, we'll form them into viable suggestions and we can discuss which one your gut tells you will be:

a) easiest to write
b) generating the most interest.

Once we've done produced that piece of content, we move onto Phase 1 of 3.

PHASE 1 | LANDING PAGE DESIGN

We won't be sending people to your homepage. Each, what we call "lead magnet" (that is what your piece of content is called) will have it's own landing page, maybe even several.

The idea behind this is, you want promotion of this content to be the ONLY thing on their mind. We're out to find people with a problem and this will offer them the solution. We can only do that if we keep it single focus.

This has proven to be an effective strategy.

The idea is simple. Put your email address in here, then you can have the answer you're looking for. 

PHASE 2 | FUNNELS & DRIP CAMPAIGN

Fancy words for automatic email campaigns. Each piece of content will have it's own landing page and series of emails.

The idea is to get them from A to B. We think we know what problem they had when they arrived, and they confirmed that by putting their email address in. This gives us a solid foundation from which to write to them.

We want them to eventually raise their hand and say they are interested in having a call with you.

We'll write a series of emails with little tips and bits of content in, lots taken from the piece of content, simply reworded or added to. Then occasionally, you add in an offer for a call or something that gives them the chance to say they'd like to talk.

This is where phase 3 comes in...

PHASE 3 | CLAIMING THEIR OFFER

There's two ways to do this, you can simply ask them to reply to the email and take it from there. We've done this in the past but it seems a bit informal.

The best option is to send them to a designed landing page where they claim the offer you're sending them. This is better for a number of reasons but above all else, it's scientifically proved to work better says it works, so we do it. 

PLAN OF ACTION

WEEK 1

DISCOVERY SESSION

Get an idea of what content will work best

WEEKS 2-3

CONTENT CREATION 

Head down, and putting pen to paper

WEEKS 3 - 5

LANDING PAGE DESIGN

Getting the tech in place

WEEK 4

WRITING DRIP CAMPAIGN

Plotting the timeline and writing version 1 of your automated email campaigns

WEEK 4 +

Start driving traffic to your landing page

MEET JANE

She also wanted to increase her incoming leads

I'M TELLING YOU HER STORY BECAUSE
I THINK YOU CAN RELATE.

Jane was actually in a similar boat to you. Personally, I think you’re much further along than she was at the time but you have a similar goal in terms of the number of leads you wanted to generate.

Jane runs a web design business and was stuck at 30 clients and wanted to generate more leads. Each client was worth about £5,000 to her so 10 of those and she'd be super happy.

Now she had a pretty consistent sales ratio. She knew she won 1 in 5 proposals she sent out, so we worked out she needed 50 solid leads to get the numbers where they needed to be...but 1,000 would be a good aim.

We brainstormed, got a campaign idea together, built some landing pages (much like we're suggesting with you) and ran this for 8 weeks.

I could tell you what happened but it'll be better coming from Jane...

A FEW WORDS FROM JANE

"ABC Marketing fundamentally changed my business.
I'll give you the highlights. The leads they generated us brought in over £62,000 in new business. Directly. 

Their ideas were solid, but 'out there' in some cases but everything they suggested, they presented with data to back it up. They did exactly what they said they'd do and it just worked. 

Ultimately, you get what you pay for. They're not cheap by any stretch. Sometimes you can go with a cheap option and it's okay, your marketing is not one of those things. Pay for the expertise and you'll see expert results. Happy to talk if you want to ask further questions"

- Jane Smith | JS Web Design

YOUR INVESTMENT

WE'RE A LITTLE DIFFERENT

We don’t operate on full payments.

This means that you can pay monthly for the duration of the deal and therefore you’re unlikely to ever be “out of pocket”.

We find this works best for both parties.

THE DEAL

£995 per month for a minimum period of 6 months. That’s it.

Don’t think of this as “a grand a month”. This is a £6,000 decision and you need to be comfortable with that. In truth, it’ll be more than that because with us around you’ll be spending more money on traffic to your website and various other things.

If you need to take a loan or remortgage your house to pay for this then the deal is off.

MINIMUM TERM

The minimum term is 6 months. The reason is simple. We need your commitment for that length of time to achieve the kind of results we both are setting out to achieve.

Giving you the ability to cancel at any time means you’re not thinking long term and as you know, that isn’t the kind of thinking that produces epic results.

RESULTS ARE PROVEN

GUARANTEE

A FREE MONTH EVERY TIME WE MISS A MONTHLY DEADLINE

We do not guarantee you will make money. To suggest this is insulting to your intelligence.

We do however have a guarantee which means if things aren’t going to plan then you don’t lose out. Not bad eh.

HERE'S HOW IT WORKS

As long as you’ve been supplying us with everything we need and living up to your end of the bargain and we’re simply not hitting deadlines then we will extend your deal at no cost to you by an extra month.

In essence, if we’re 1 week late every month, you’d get an an entire 6 months free. If we’re late on 2 of the months then you’d get 8 months instead of 6.

We do this to put pressure on ourselves to meet the deadlines we both agreed to. It also gives you peace of mind that in the event that we don't do exactly what we say we'll do, then you get us working until it does.

NEXT STEPS

WE START TODAY

It goes without saying that we’d love to get started and have you onboard as a client. As with everything in our business, we make things as simple as possible.

Just so you know, these are the next steps:

SIGN BELOW

Before we get started you need to sign our proposal. 

To do that, simply type your name in the box below and click ‘Sign Proposal’.

1. 1. We’ll invoice you for your first month. Pay this the second you get it. 
   2. We’ll have a call to get the discovery session booked in.

We can’t wait to start getting results for you as quick as possible to reiterate that you made the right decision.

Thanks in advance,

[your name]
[your position]

WE'RE READY, ARE YOU?

TERMS & CONDITIONS

Start writing your TERMS

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