Introduction

Congratulations {{candidate_name}}!

We can’t wait to see your skills in action.

Dear {{candidate_name}},

Let’s start by saying we were very excited to meet you and we’re looking forward to getting to know you better in the future. As you know, we believe your background and experience would be a great fit for {{your_company_name}}, so we’d like to formally offer you the role of PPC Specialist.

Take some time to look over the offer and feel free to reach out if you have any questions.

Legal Stuff

Let’s get the technicalities out of the way.

The official start date of your role is [START DATE].

NOTE (please delete): If this is a full time, employed position, use this section and remove the one below.

This is a [FULL TIME / PART TIME] position ([HOURS PER WEEK]) and you will report directly to {{manager_role_name}}, {{manager_first_name}}. As an employee at {{your_company_name}}, you are entitled to [STATE LEGAL REQUIREMENTS FOR WORKERS IN YOUR COUNTRY AND ANY WORK EQUIPMENT, E.G., HEALTH INSURANCE, COMPANY COMPUTERS, ETC.], which will be described in more detail in the [E.G. EMPLOYEE HANDBOOK].

As we mentioned, we’re looking to hire you for an indefinite period. That said, if you decide to move on with another company in the future, we ask you to give us at least [NOTICE PERIOD LENGTH] notice so we can begin the hiring process for your replacement. Likewise, if your performance isn’t where we’d like it, we’ll work with you to get it there before considering replacing you.

NOTE (please delete): If this is a contracted position, use this section and remove the one above.

You’ll be working as an independent contractor, meaning you’ll be responsible for your own taxes and any equipment required to perform the role. 

As this is technically a contracting position, either of us can terminate the agreement at any time for any or no reason. That said, considering the importance of your position, we’d still like to get a heads up [NOTICE PERIOD LENGTH] before so we can start working on hiring your replacement. Likewise, if your performance isn’t where we’d like it, we’ll work with you to get it there before considering replacing you.

Role and Job Description

As PPC Specialist at {{your_company_name}}, your job is to take our market reach to new heights.

You will help us build and maintain a strong, consistent brand by planning, implementing, and overseeing our PPC strategy.

You will work closely with our marketing team to suggest activities for improving our marketing efforts.

On a day-to-day basis, you’ll be doing the following:

• Building, planning, implementing, and managing our PPC strategy
• Measuring ROI and KPIs
• Planning and managing PPC campaigns across channels
• Monitoring and reporting on campaign performance
• Optimizing landing pages to boost conversion rates

NOTE (please delete): If the position you’re hiring for isn’t remote, please delete the following block and use the one below it.

The position is fully remote so you'll be responsible for your own time and work environment. We will have calls via [PREFERRED PLATFORM], so you will need to make sure your workspace is suitable for you to appear on video and that your audio is clear for both speaking and listening.

Weekly meetings are held [DAY AND TIME]. In case this changes, you will be notified [HOW].

NOTE (please delete): If the position you’re hiring for is remote, please delete the following block and use the one above it.

The working hours for this position are [START TIME-END TIME, START DAY-END DAY], but we also offer flex time arrangements. You’ll be working from our office at [ADDRESS] and get the details of your meeting schedule during your first week with us.

Compensation and Perks

Salary and Bonuses

Your salary is [CURRENCY AND AMOUNT] per (week / month / year).In addition to that, [STATE ANY BONUSES, COMMISSIONS, ETC., AND WHAT THEY’RE BASED ON].

Growth within the Company

Describe promotion, growth, and learning opportunities you offer for your employees in this role and how the compensation changes accordingly.

Terms

Working Hours

If you have fixed working hours and offer flexible arrangements, describe how that works here. If you’re hiring for a remote role, describe how the working hours are tracked (if at all). If you don’t track working hours, make sure to emphasize that and let your candidates know if there are any exceptions (e.g., big projects that require collaboration).

Time Off

Let your candidate know how much paid time off they’re entitled to. If the time off increases with the time they spend with the company, mention how that works. Make sure to let them know what happens if they need more time off than stated and who to notify in case they’re not feeling well.

Payment

State how the salary payment will be made and in what kind of increments (weekly, monthly, etc.). State by which date the salary payments will be made and what happens if that date falls on a weekend or holiday. If there are any special payment arrangements for bonuses, commissions, etc., make sure to mention those here as well.

Ready to join the team?

We’re looking forward to working with you, so we’d love it if you signed below right now. After getting your signature, we’ll set you up with everything you need to start.

That said, if there’s anything you want to ask before doing so, feel free to reach out to us.