Dear {{first_name}},

Thank you for contacting ABC Company and choosing us for your influencer marketing agency.

As we previously discussed, you are looking for an agency to guide you and your brand through the process of influencer marketing, do high-quality work, and make you look good online. 

ABC Company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. 

Overview 

During our last meeting, you mentioned your main objective is to create a successful campaign that will consider your corporate identity and find an influencer to promote your products. 

ABC Company is a part of the world's most impactful influencer network and our marketing experts have a wide range of skills that will help you advertise your brand in the best way.

The plan to achieve it is by doing the following: 

• Defining your objectives and target audience.
• Planing a campaign strategy and selecting the influencers.
• Creating content and promotions.

In the next few chapters, we will explain further the details of our plan and how to achieve the mentioned objectives.

Let's Make You Viral

As we previously discussed, in order to create the best influencer marketing opportunities possible, we need to focus on the targeted audience. 

Your objective is to increase your new cosmetic product's sales by presenting it to your existing customer base and expanding to a whole new one by using the influencer marketing technique for the first time.

To market what you do in the best way,  gain more targeted customers, and get the best ROI on your influencer marketing campaign, we had in mind the following: 

Influencer Strategy

ABC Company is the expert in building effective influencer marketing strategies. By providing structure to identify influencers, develop campaign concepts, and maintaining guardrails, we will create a sustainable strategy for your brand.

All our strategies hold long term potential, and we take into account your already applied strategies as well as your corporate identity. 

Influencer Activation

No matter the industry, there is a perfect influencer for every brand. And we know how to find them.

Actively working with dedicated influencers will amplify your marketing campaigns and ensure you always have quality content. Our job is to connect you to the ones that will get people talking and acting.

The outcome: we will increase brand awareness, improve engagement, and drive your audience to take action. 

Network
Development

ABC Company will work on building an influencer community of passionate brand advocates that your organization owns, allowing you to leverage them for ongoing activations.

We will manage your network from beginning to end by identifying influencers, managing relationships, and re-engagement.

Content Creation and Scheduling

As much as our content strategies give influencers the freedom to be authentic, ABC Company still has a word in content creation and scheduling. We don't want the paid content to look like advertising - it's storytelling.

Working with ABC Company ensures the right mix of creators, maximizing your creative budgets, and most importantly, creating awesome content and deliver an amazing library of rich media assets.

Social Media
Marketing

We will integrate your social media accounts into everything the company does. That includes everything from Facebook and Google adds to blog entries done by our copywriters that will be shared by influencers on various platforms.

ABC Company is an expert in creating a scroll-stopping social media strategy to achieve your marketing goals from awareness to advocacy.

Tracking and Measurement

ABC Company guarantees goal-oriented and data-driven KPI's before the start of every campaign. We guarantee success by measuring progress from start to finish and provide you with transparent, tangible insights.

To save you from any frustration or questions along the way, we will introduce you to the best ways to measure and monitor your influencer marketing plan's progress. It will include the answers to all the questions such as: 

• What will we track
• How do we plan to track the results
• How often will they be measured, etc.

Step 1
Defining the objectives and targeted audience

As we already agreed on, our first step is to define your KPIs to set clear goals for your influencer marketing campaign.

Step 2
Planning the campaign strategy

In the following, we prepare a campaign strategy for your cosmetic brand and specific product, considering your corporate identity and already applied strategies.

Step 3
Selecting the influencers and creating promotions

In this step, we will find suitable influencers that can best introduce and promote your cosmetic product to viewers. With our creative team's help, the influencers will record ad campaigns for your product on the agreed platform (e.g., Facebook, Instagram, etc.).

Step 4
Measuring, reporting, and retargeting

In the final step, we will provide you with a detailed report on the completed campaign. We will review the process and the successes achieved, considering previously set KPIs.

From Our Portfolio

When Michael Jones, the owner of ZZ Supermarkets, reached out and asked for our help in influencer marketing, we were delighted to take on the opportunity. 

Michael noticed a lack of engagement in their branded posts and observed how well their occasional influencer posts were performing. He understood that influencer marketing was an integral channel and asked for our help in structuring a growth path.

The Solution and Results

ABC Company partnered with ZZ Supermarkets to create an influencer marketing strategic approach, starting with influencer portrait, communication guardrails, and moving forward, measurement approaches. Once the contract was signed with influencers of their choice, we executed the strategy and built their community from the ground up.

ABC Company founded a community of top foodie, fitness, and lifestyle influencers aligned with Michael’s goals. They have seen tremendous ROI (6X) from ABC Company's initiatives. We have included these influencers in strategic brainstorms and activate campaigns with them every month.

A Few Words from Michael:

“Working with ABC Company was absolutely amazing. The work they delivered and the strategy they created helped us by giving us the tools and the support that we needed to get the outcomes we wanted. Overall, the experience was way above my expectations, and I would recommend ABC Company  to any business that needs help in increasing sales by influencer marketing."

- Michael Jones, ZZ Supermarkets -

Let The Numbers Speak

Can you afford to work with an influencer?

The real question is, can you afford NOT to include them in your marketing plan.

You could waste hundreds or thousands using outdated marketing techniques, the wrong channel, or targeting the wrong buyer.

Working with ABC Company ensures you know exactly who to target, why, and how.

The Cost

Our price includes everything we spoke about in our meeting and the previous chapters of this proposal. It covers the full influencer marketing package, including the standard rate for influencer posting.  The price may increase depending on your influencer preferences.

"ABC Company came up with some excellent ideas and very quickly achieved outstanding results with their influencer campaign. They were very professional, always friendly, and great to work with at every stage. I would work with them again with no hesitation."

- Maya | Managing director

Need a Marketing Boost?

Sign below and get a team of industry experts that will ensure proven content reaches your best audience

It is no longer enough to simply do a good job and hope the word-of-mouth marketing will result in growth. With us, you will learn how to grow your business strategically and maximize the ROI generated from your marketing.

ABC Company and our experienced team is ready to guide you through the process of influencer marketing!

Sign Below

To get started and to make the following steps as simple as possible: 

#1 - Simply type your name in the box below and click “Sign Proposal”.

#2 - We will arrange a final call to discuss all the remaining details.

#3 - We will set up the best billing arrangements.

We can't wait to get started!!

Terms and Conditions

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Introduction

1. Online Advertising and Marketing 

By engaging us, you agree to the Terms of Service set forth below. If you have any questions, please do not hesitate to contact us.

ABC Company provides search engine marketing, optimization, and associated services on a local, national, and international basis. As such, we submit information on your behalf to search providers for whom you must agree to their terms and conditions. These providers may include, but are not limited to: Google, Yahoo, MSN/Bing, ASK, AOL, Marchex, InfoUSA, 411 Directory Assistance, Yellowpages.com, Superpages.com, Yellowbook.com, Yelp, Acxiom, Localeze, TrueLocal, local.com, CitySearch, MagicYellow, Dex, YP.com, iBegin, YellowBot, Insider Pages, MojoPages, Kudzu, Merchant Circle, OnStar, Craigslist, Kijiji, local online newspapers, Facebook, YouTube, and other sites. The terms and conditions of these providers all apply. ABC Company will not share your information with any business other than in the course of securing online advertising and marketing services on your behalf.

2. Advertising Material

ABC Company has the right to place information about your business on any publisher and search provider websites such as those listed above. You authorize ABC Company to develop content based on information or material provided by you or your designees and collected by ABC Company including copy, form, size, text, graphics, names, addresses, phone numbers, URLs, logos, trade names, trademarks, service marks, endorsements, photographs or likenesses, and videos. Further, you represent that the material and information you provide to ABC Company are truthful, not misleading and that you have the authority to represent this product and service information to ABC Company. Additionally, if so contracted, you authorize ABC Company to contact your customers for the sole purpose of gaining endorsements and reviews of your products and services for publication. Further, articles, press releases, and blog postings will be sent for approval before publishing. The timeliness of these pieces is critical to campaign performance. For this reason, all monthly content will be considered approved one week after the content was sent for approval unless requested edits or other communication is received from the client. Finally, you authorize ABC Company ) to utilize tracking phone numbers, and even record calls on your behalf, for ‘customer service’ purposes, and upon automatic notification to all incoming callers on tracking phone numbers if/when that service is contracted. Domains purchased on your behalf will be released to you within thirty (30) days after service has been terminated.

3. Fees

You agree to pay ABC Company  monthly fees to cover the cost of placing and managing your online advertising & marketing services program up to an amount not to exceed what is stated in your most recent ABC Company Contract. ABC Company may change the maximum monthly fees following procedures established by our search providers and publishers from time to time upon notifications. All monthly fees are due at the end of each calendar month.

All credit card payments require a 3% processing fee.  If an account becomes 45 days past due, all campaign activities will be paused until payment is made and the account is current.  At 90 days past due, the account is to be handed over to collection.

ABC Company  has the right to charge incremental media markup fees on any media accounts for up to 25% to cover the additional cost of placing media.

4. Payment

The Client agrees to pay ABC Company compensation for the Services agreed upon between the Client and the Company as set out in this agreement and defined in the contract as applicable. Payments shall be made on the final day of each month for the Company's services in that month. New contracts that initiate service on any day other than the 1st of the month will be billed a prorated fee for the remaining days in that month. Invoices are delivered on or about the 15^th of each month. Payment by check or credit card is due by the last day of that month (Net 15). Marketing and advertising programs may be paused if payment has not been made by payment due date; re-initiation fees may apply.

5. Term

The ABC Company Contract specifies the initial term for which program rates will be guaranteed and will be for no less than twelve (12) months for custom programs. All agreements are auto-renewing at the then published service rates. After the initial agreement period, either party may cancel the program with a 30-day written notice to the other party.

6. Representations and Warranties; License and Grant of Rights

You represent and warrant that you have and will continue to have the absolute and unrestricted right to publish and use all information you have provided for your advertising programs and that the content does not infringe on the rights of any third party and that it complies with all local, state and federal laws and regulations.

7. Indemnification

Each party warrants that its respective performance of the terms of this agreement will not in any way constitute knowing, intentional infringement, or violation of any copyright, trade secret, trademark, patent, invention, or any other nondisclosure rights of any third party. You indemnify and hold harmless ABC Company  against all costs (including attorney fees), damages, and liabilities arising from negligent or intended acts on your part constituting the violation of any copyright, trade secret, trademark, service mark, patent, invention, the proprietary information or nondisclosure rights of any third party. To the full extent of the law, you will pay any expenses or damages to ABC Company  resulting from claims made by third parties concerning usage of material you have provided, even after termination of our Agreement.

8. No Guarantees

You acknowledge and agree that ABC Company  makes no specific guarantee or warranty regarding the search providers and publishers to which it submits advertising on your behalf, including placement of paid search advertising or any specific results. ABC Company  does not warrant the number of calls, clicks, impressions, or website visits or that paid search advertising will appear in response to any particular query. ABC Company  does not warrant that the performance will be error-free but will immediately act to correct errors once they have been identified.

9. Disclaimer of Warranties

To the maximum extent permitted by applicable law,ABC Company  and its suppliers disclaim all warranties not expressly outlined in this document, whether express or implied, including, but not limited to implied warranties of merchantability and fitness for a particular purpose, about ABC Company  services.

10. Limitation of Liability and Applicable Law

The maximum aggregate liability ABC Company  may have to you will be limited to the total amount of fees collected from you. ABC Company  will have no liability in connection with the functionality or content of any search provider or internet publisher or website not owned by ABC Company. Any claims against this agreement must be made within 6 months from the date of the claim's subject. 

11. Force Majeure

Neither you nor ABC Company  will be in breach of its obligations under these Terms and Conditions of Service (other than the obligation to pay monies due) if, for cause(s) beyond reasonable control, each party is unable to perform, in whole or in part, any one or more of its obligations. Such causes will include, but not be limited to governmental regulation, fire or other causality, inability to obtain materials or services, technical failure or difficulties, problems or interruptions of the internet, or any other cause not within the reasonable control of either party.

12. Assignment

ABC Company may assign, delegate, or subcontract any rights or obligations under these Terms and Conditions of Service.

13. Miscellaneous

These Terms and Conditions of Service represent the parties’ entire agreement concerning ABC Company’ provision of services. Agreement with these terms and conditions is upon signature of ABC Company’s Contract, and it will be binding upon you and your successors.

14. Authority

The person signing the Contract certifies that (s)he is lawfully authorized to purchase services on behalf of your company.

15. Effective Upon Execution

Terms and Conditions are binding on both parties when the Statement of Work is signed and/or payment is made.

Questions?

Contact me | (+44) 12567 678 468