Increase your online
leads with a new
WordPress website

Introduction

Dear {{first_name}},

Thank you for choosing ABC Web Solutions as your WordPress website design company. 

As we discussed during our meeting, the main objective of this project is to increase the number of new leads through the website. 

The plan is to achieve it by doing the following:

Firstly, we will figure out the real value {{company_name}} provides beyond the mechanics like 'tax advice' and create some consistent messaging that speaks to your audience and use it throughout the entire brand.

Secondly, employ modern lead-generation tactics to increase the current conversion rate from 0.5% to around 3-4%.

In the next few chapters, we will explain further the details of our plan and how to achieve the mentioned objectives.

Please read through the information carefully and if it suits your needs, just use our 'E-Sign' system right here in the proposal. Once the proposal is accepted and signed, we can get started!

Let's start with your new website

For over twelve years in the business, ABC Web Solutions re-designed hundreds of websites similar to yours.  

To get started, we would like to point out several components that have to be changed to benefit your website and achieve the goals you're hoping for:

Content for the site:

Homepage

A solid call to action attracting email subscribers from which a slow burn relationship will be formed.

About us

We suggest taking new team photos and action shots of people working. These are great and far better than stock photos which unfortunately litter your industry.

Case studies

Listing clients is great, testimonials are better but giving it some context with a case study is amazing. Adding a range of case studies to your website will serve you for years to come.

Our services

The best way to add them to your website is by splitting them into sections named after your main services and adding the matching headers.

The headers we had in mind were the following: 'Bookkeeping', 'Saving Tax', and 'Audits'. 
By doing this, potential clients will search for solutions to their problems in a fast and effective manner.

Call to action

We will strategically place a contact form at the bottom of each page, offering the possibility to email any question a visitor may have in the process. 

Process

What exactly working with {{company_name}} looks like?
What is required of your clients?
How often do you keep in touch with them?

It is absolutely worth detailing your process in advance, as it gives your potential clients an insider look into your company and sets the right expectations.
The more detailed your processes are explained, the fewer questions you will receive through the contact forms.

Pricing

Asking for a price estimate is probably one of the most common questions you receive from potential clients.

In our experience, giving an indication or a brief estimate of your pricing is definitely worth it. It will reduce the number of inquiries and increase the quality of the website. 
If you are uncertain about disclosing that information, we can give it a test run and evaluate the effect it has on the website.

Resources

In this day and age, it is vital to share advice and articles on your website, preferably in a blog form. It is the best way to win potential clients over and introduce them to your work techniques.

To get started, we would take a look at the "Frequently asked questions" from your targeted clients and use them as a resource for the content topics.

Why choose WordPress?

27% of the internet runs on WordPress

If at any point in the future you decide to switch to a different website design company, the fact we are using WordPress will ensure almost any web developer will be able to continue our work.

Another good thing about using WordPress is the fact that a lot of small issues can be resolved by a simple Google search.

Here is an example:
Let's search Google for something very specific: "How to wrap text around my text in WordPress"

Step-by-step guides

There is so much support and help available for WordPress. It can be fiddly at times, but in general, it doesn't get much better than that. Many different softwares have tried to copy its simplicity and nothing has come close to it so far.

This is why we believe it is the best platform to build websites - certainly for small businesses.

Process & Timescales

Step 1
Design interview

To start our design project, we need to get to the bottom of who you are, what you stand for, and who you stand beside.

Only then we can begin to portray the value you offer in a way that resonates with the people who matter: the clients you want to do business with

Step 2
Design presentation

Three new design concepts will be made. Naturally, there will be a common theme but we will try to think outside of the box and come up with a few different solutions. The brainstorming and comparison part is often where the best ideas come from. 

We will go through these options and decide which direction to take and which adjustments to make.

Step 3
Website content

Now that we have your design decided on, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand. 

Any photos attempted to use on the website will have to be gathered at this stage.

Step 4
Website build

Using everything we have gathered, we will start building your website. Once it is done, we will present it to you and go through the details and finishing touches following the objectives we have originally set.

Any amends are made at this stage.

Step 5 - Launch

The launch process has to be carefully considered. We need to ensure email addresses will not go down, the site doesn't have any downtime, any old links are re-directed to the new pages, as well as several other things. 

The following process has been done by our company many times before, and we have developed a detailed checklist we are working with, that has not failed us once.

We make sure to launch the website late on Friday's, as that gives us a chance to iron out any possible issues. You can sleep well knowing we will be on-call over your launch weekend to ensure everything goes according to plan. 

Goals

ABC Legal Company contacted us when they needed to re-brand and build a new website. They have been around for over 20 years and operated with the same marketing material they started with. The only new business inquiries were from referrals. They had a website but it hasn't been touched in over 10 years.

Proposed solution

ABC Web Solutions suggested to re-brand the company. Same name, but new logo and color scheme, along with a new website with an emphasis on bringing in new leads.

Results

Eight weeks from launching the new website, they have gone from one new lead a week to an approximate of nine every week. On average, they were converting one in five inquiries.

At the current rate, it means that instead of getting one new client every five weeks, they are bringing in one new client every four days.

Here is what ABC Legal Companies' Managing Partner had to say about this experience:

"The new website has surpassed all my expectations and paid for itself fully within the first few weeks.
This is incredibly exciting!"

Margeret Smith - Managing Partner

The amount involved = £200,000... In profit!

There is the amount of money that is directly deposited from one company to another, and then there is, what we call, "The Real Cost". 

This is the cost of our service, factored into the cost of you doing business, then working out what's left.
During our initial conversation, we asked you what the average transaction value was and the rough amount of profit in each job. 

Using that as a starting point,
here is the real cost:

You are currently getting five leads each month from the website and based on that, traffic is about a 0.5% conversion rate. You are also converting one in five leads into clients.

Our guarantee states that we will get it to 2% which will be twenty leads each month.

Your average deal is worth £6,000 p/a, which with your new monthly lead count and assuming your conversion rate stays the same, is four new clients each month at £18,000 p/a  increase.

With this laid out, it's clear that by the second month, your investment will be paid back by annual recurring revenue.

By the end of year one, you will bring in £202,000 of recurring revenue. 

Our Guarantee

Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves.

In short, if we don't live up to our promises...
you don't have to pay for our product. Sound fair?

Here is how it works

The entire purpose of this project is to increase the number of new leads your website generates.
Branding is something you are aiming towards, but it is also required to achieve the level of success we are both demanding from the new site.

So, here is our guarantee to you:

'If your new website doesn't generate a minimum of a 2% conversion rate (compared to your 0.5% currently) then you don't pay for the website.'

That is a 400% increase from your current results.

Guarantee terms

The guarantee is only valid providing you follow our guidance and our Terms & Conditions, but other than that, we don't achieve you don't pay. You can't beat that.

Approve Proposal

If you would like to join us and become a client, follow the simple steps below. We would be delighted to have you.

Next steps

1.   Sign below by typing your name and clicking on 'Sign Proposal'.

2.   We'll arrange the initial interview where we'll gather all the details we need.

3.  We will set up the billing and be in touch with your invoice details.

We're ready to go, are you...?

Terms and Conditions

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

Summary

You, {{company_name}} are hiring Your company name to design and develop a website for the estimated total price outlined in our previous correspondence. 

As our customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide us with everything that we need to complete the project, including text, images, fonts, and other information as and when we need it, in the format that we ask for. You agree to review our work, provide feedback, and sign-off approval on time, and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.

we have the experience and ability to perform the services you need and we will carry them out in a professional and timely manner. we will endeavor to meet all the deadlines set but not responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved our work on time at any stage. We will also maintain the confidentiality of any information that you give us.

Details of the work

We will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, we will provide you with an additional quote for extra design work needed. If instead, you wish to cancel our agreement, you may do so and we will retain the initial payment for the work completed to date.

HTML/CSS layout templates

We will develop using valid HTML5 markup and CSS3 for styling. We will test all our markup and CSS in current versions of all major browsers including those made by Apple, Microsoft, Mozilla, Google, and Opera. We will also test to ensure that pages will display visually in a similar — not necessarily an identical — way in Microsoft Internet Explorer 7 for Windows as this browser is now past its sell-by date.

We will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer 5, 5.5, or 6 for Windows or Mac, previous versions of Apple's Safari, Mozilla Firefox, or Opera unless otherwise specified.

Text content

We are not responsible for writing or inputting any text copy. We will be happy to help, but significant work on our part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.

Photographs

If needed, you will supply photographs either in digital or printed format. If you choose to buy stock photographs that price will be added to the initial quote. Stock photography will not be purchased without your written approval.

Changes and revisions

The estimate/quotation prices in this proposal are based on the time we estimate we will need to accomplish everything that you have told us you wanted to achieve. If you do want to change your mind, add extra pages or templates, or even add new functionality, that won't be a problem. At that time you will be provided with an additional quote for the extra work.

Technical support

As agreed, the quote provided includes the installation and set up of your site on your server as well as the implementation of Google Analytics. Updates and management of that server, plus any support issues will be up to you.

We do not offer or include technical support for website hosting, email, or other services relating to website hosting. If you do require help with anything beyond the design and development of your site, we will be happy to help.

Legal

We are not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages — even if you have advised us of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

Copyrights

You guarantee us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by you or that you have permission to use them.

When we receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that we create for this project. We will give you a copy of all files and you should store them carefully as we are not required to keep them or provide any native source files that we used in making them.

You also own text content, photographs, and other data you provided unless someone else owns them. We own the HTML markup, CSS, and other code and we license it to you for use on only this project.

We also reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles, and in books.

Payments

As agreed, our payment schedule will be as follows but may be revised based on further conversations between us.

[x%] of total fee upon agreement of initial design: [deposit fee]

[x%] of total on delivery of the website (pre-snagging): [second fee]

[x%] of total fee on completion of the project: [balance]

Interest accrued if payment is more than 14 days late. We reserve the right to add 5% to any outstanding balance every 7 days, starting from the 15th day after receipt of the finished product.

You cannot transfer this contract to anyone else without our permission. This contract stays in place and does not need to be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.