Research. Analysis. Conclusions.

Dear {{first_name}},

Thank you for contacting us and for considering Your company name  for your market research company.

We are very excited for this opportunity and ready to give you fresh input and innovative and customized solutions to match your research requirements.

Overview 

As we discussed during our last conversation, your goal is to grow your current skincare line of products in the Southeast Asia market. 

For better understanding, we need to keep in mind these research considerations: 

• What is the most significant demographic in the market?
• How is your brand currently perceived?
• What do targeted customers value the most?
• What is your optimal business model?
  

The hypothesis we will use as a starting point is the following:

• The targeted demographic is female students, age from 16 to 27, including high school, college students, and first jobbers
• Brand is currently perceived as expensive and focused on older females
• Consumers value low-cost quality products
• Consumers prefer easily reachable products, that can be found in drug stores as well as ordered online.

The end goal of this market research is to ensure you have a clearly defined process to acquire a high-quality and credible market development plan. We will provide you with the knowledge, power, and confidence you need in your future decision-making.

Let's Test The Market

Market research results are only as good as what is done with them. Our job is to help you get enough data that will minimize the risk of making the wrong decision or taking the wrong path. 

In order to do so, we have planned the following:

Approach 

As agreed, it was left to our company to decide on the best approach for this market research project. After careful consideration, we believe that two focus groups followed by an online survey may benefit you the most.
Online survey data will be collected based on a total of 400 participants.  

Design

We will use the design phase to outline the structure of each of the market research instruments we are going to use. In the attachment, you will find a moderator's guide for a focus group, as well as a survey document with a copy of an internet survey we are planning to conduct. 

All of the attached documents are our suggestions based on experience and expertise, however, if there is anything you would prefer to be done differently, we are at your disposal at any time. 

Fieldwork

Once the design phase is finished, we would like to start the project with a soft-launch before fully launching the fieldwork.

Our goal is to focus on female Southeast Asian teenagers, and through focus groups and surveys get the right picture and find out how exactly to increase the market area.

In this section, we also share with you a live data link which you can access at any time with a passcode. That will give you up-to-the-second data on everything happening with this project. 

Reporting 

As previously discussed, aside from the live data link, we will inform you of the process once a week. The reports should give you a full picture of how the research will be structured.

It will include the following:
an executive summary, recommendations, customer persona, survey results, etc.

New Connection To Customers

After you sign this proposal, our team will schedule a follow-up call to agree on the best meeting time, so we can discuss the finer details and decide on the starting date.

The stay within the agreed deadline,
we are suggesting the following schedule: 

Week 1-2:

Preliminary research and set up

Week 2-3:

Design, focusing on quantitative market research

Week 4-6:

Fieldwork, data collection, and analysis

Week 7:

Final report and summary

From Our Portfolio

As an owner of a Housing Financing company, Stephanie noticed a significant disbalance in age groups searching for house loans. 

In particular, she noticed "Millenials" are hardly interested in getting a property or housing financing. 

She came to us to help her figure out why.

The Solution And The Outcome 

After our initial meeting and looking at numbers, we came to realize that there was indeed a lack of interest from the side of Millenials. 

In an effort to freshen up the communications approach, we have decided on building a strategy based on surveys and focus groups.

Our goal was to give HFC some insight on how to engage interest and generate engagement from this specific group of people. 

According to Stephanie, the results were great.

A Few Words From Stephanie

“Your company name was absolutely amazing when it came to structuring the project, managing the fieldwork, and delivering results on time. They took care of our project from start to finish and delivered a detailed report that helped us make some important decisions. I will definitely contact them again.”

- Stephanie | HFC -

Invest In Research,
Solve Your Problems

Before every big step in your campaign, project, or strategy, you need to hear the other side.
Our job is to conduct a wide range of research projects, with the objective of providing a critical understanding of customers, competitors, and even your own employees. 

"We reached out to Your company name with an idea of market researching a product we were just about to launch. At the time, we knew we had a good product that customers would enjoy, but we needed more input before making some final decisions. Safe to say, the results we got and Your company name's dedication to the project completely blew us away!"

- Maya | Advertising -

Let's Move Forward Together

“Don't find customers for your product, find the product for your customers."

If you're ready to get answers to everything you were wondering about your customers' wishes, we will help you gather first-hand expertise and deliver the right results.

Sign Below

To make the following steps as simple as possible: 

Simply type your name in the box below and click “Sign Proposal”.

We will schedule a meeting to finalize the plans. 

We can’t wait to get started! 

Terms and Conditions

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

1. Interpretation and definitions

Company: is Your company name  with a registered office at [enter adress].

Client: the person or organization who has commissioned the research to be carried out by Your company name 

Contract: the agreement made between Your company name  and the Client for the supply of market research services in accordance with these terms

Services: market research services

Terms: the Terms & Conditions in this document

2. Headings

​The headings do not form part of these Terms, they are for information only.

​3. Services

​We will provide market research services which are set out in the Proposal, Estimate of costs or Quotation subject to these Terms. We will provide these services in accordance with the Market Research Society’s Code of Conduct.  We will also comply with the requirements of the Data Protection Act 1998, and, from 25th May 2018, the General Data Protection Regulations (GDPR).

​4. Basis of agreement

​These Terms and the Proposal constitute the entire agreement between the Client and the Company. Acceptance of the proposal or quotation and commissioning of the project will be taken as acceptance of these Terms and Conditions. If any of these Terms are inconsistent with any terms and conditions issued by the Client, these Terms shall prevail. Any alteration to these Terms, the proposal or quotation must be agreed by the Company in writing.

​5. Proposals, quotations, and fees

All proposals and quotations made by the Company will remain valid for two months from the date of submission.

Fees and timings quoted in proposals and quotations are estimated in accordance with the specific project requirements and any assumptions detailed in the proposal.  If project objectives, requirements, timescales, or assumptions on which the quote is based change in any way, the Company reserves the right to review the fee and timings agreed.

All fees quoted will be exclusive of VAT which will be added to the fee at the appropriate rate at the time of invoicing.

If the Service proposed is on the basis of time the fee payable will be based on our standard hourly or daily fee rates as amended from time to time.  Daily fees are calculated based on an 8-hour day worked from 9 am to 6 pm on weekdays (excluding Public Holidays).  For days or hours worked outside of the hours included in the daily fees, an overtime rate will be charged.

6. Commissioning of services

The Company requires written confirmation to commence a project.

7. Terms of payment

Unless otherwise agreed in writing on commissioning payment will be invoiced as follows:

• An invoice for 30% of the full agreed amount for the services plus VAT shall be issued by the Company to the Client on commissioning of the survey

• On completion of the services, delivery of research information, and/or reports a second invoice for the remaining 70% of the agreed fee plus VAT shall be invoiced. The second invoice will include any additional fees incurred by the Company and agreed by the Client in writing.

Additional fees include, without limitation, charges for reasonable supplementary expenses such as hotel, travel, and subsistence costs if not included in the original quotation or proposal. The Company reserve the right to charge an additional 10% on expenses to cover our administration costs.

All invoices are to be settled within 30 days of the date of the invoice unless otherwise agreed by the Company in writing. We reserve the right to charge interest on all sums outstanding after this date at a rate of 4% above the base lending rate of National Bank, accruing on a daily basis until payment is made.

If as a result of any act or omission of the Client additional costs are incurred by the Company in carrying out the agreed services (for example it becomes liable to pay postponement or cancellation fees to its subcontractors) the Client shall be liable to reimburse the Company of the additional costs.

Payments to the Company are not dependent upon any payments which may be due to the Client from a third party.

8. Cancellation and postponements

If the Client cancels or postpones the Contract at any time after the Company has been commissioned, the Client shall be liable to pay all of the costs incurred by the Company whether actual or committed in connection with the Contract. The Company reserve the right to charge an additional 10% on expenses to cover administration costs.

9. International contracts and non-sterling payments

For Contracts where part of the service is conducted outside of the [enter country], the fees will be based on the exchange rate prevailing between sterling and the currency of the applicable country on a specified date. The Company reserves the right to adjust the final fee in line with any fluctuations in the rate during the course of the service.

For Contracts where the Client has requested to be invoiced in a currency other than sterling if the sterling currency equivalent of the fee at the date of invoicing I slower than the sterling equivalent at the time of commissioning the Company shall be entitled to invoice at the exchange rate in operation at the time of invoicing.

10. Copyright and ownership of materials

The copyright of all proposals and quotations prepared by the Company belongs to the Company. The Client agrees not to disclose any of the contents to any third party.

The copyright of any document produced by the Company as part of the service shall belong to the Company. The findings from the Company’s service may only be used, quoted, or published elsewhere with the Company’s prior written approval, and providing the information is attributed to the Company.

The Company undertakes to keep confidential all information it obtains from the client in connection with the Contract (except in the proper performance of duties).

The Company will keep all key documents and materials (including proposals, questionnaires, sampling and debrief documents) for one year after project completion.  After this time they will be destroyed securely.  Audio/ video recordings and personal data collected as part of a research study will be destroyed securely after 3 months.  If storage beyond these periods is required the Client must confirm in writing on commissioning of the Service and may be liable to additional charges.

​11. Client provided materials

​Where the Client supplies material or information for use in the service, they undertake that it will not infringe the copyright or other intellectual property of any other third party. The Client will indemnify the Company against any loss, damages, expenses, costs, or other claims resulting from the materials or information supplied.

The Client will be responsible for the insurance of any products or materials it supplies in the course of the Contract against accidental loss or damage until the date of their disposal or return. If the return of products or materials is required it will be at the Client’s cost and must be confirmed in writing.

​12. Limitation of liability

The Company will make all reasonable effort and endeavor to ensure the accuracy of all results provided to the Client as part of the Contract. The Company does not accept any responsibility for any loss, damage, or expense arising from the use of, interpretation of, or reliance on research results, findings, analysis, or recommendations (whether written or oral) provided by the Company.

In the event of an error on the part of the Company in any documents, data, or reports supplied to the Client, the Company will take all reasonable steps to correct the error at its own expense but will not be liable for any loss or damage arising from the error.

The Company does not exclude or restrict its liability for personal injury or death as a result of the Company’s negligence.

This clause 12 will survive termination of the Contract

13. Timings

​The Company will endeavor to meet any timings specified in the Contract, however, these timings are estimates only and shall not be conditions of the Contract. The Company will not be responsible for any losses or damages arising as a result of a failure to meet any such dates.

14. Sub-contracting

The Company may at its discretion sub-contract parts of the work carried out as part of the Contract to third parties. The company will ensure that any sub-contractors selected by it conform to the Market Research Society’s Code of Conduct (or equivalent if overseas) and the GDPR. The Company will notify the Client if substantial parts of the service are to be sub-contracted.

15. Privacy and cookies

​Our Privacy Policy and Cookies Policy form part of these Terms.  By using our website or our Services you consent and agree to the processing of your personal information and our use of cookies in accordance with these policies.

16. General

Force majeure – the Company will be released from its obligations in the event of any circumstances outside of its control including, but not limited to, fires, floods, storms, industrial action, war, or prohibitive government regulation.

No failure or delay by the Company to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that (or any other) right or remedy, nor preclude or restrict its further exercise. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that (or any other) right or remedy.

The Contract between the Company and Client will be governed by law. Each party will submit to the jurisdiction of the Court to settle any dispute that may arise in connection with this Contract.

If any provision of the Contract is held by any court or competent authority to be invalid or unenforceable in whole or in part, the validity of the other provisions of the Contract and the remainder of the provisions in question shall not be affected.