Your marketing companion

Dear {{first_name}},

Thank you for contacting us and for considering Your company name  for cross-promotion cooperation.
We are very excited for this opportunity and ready to create new revenue streams through our co-branded products. 

Overview 

As we discussed during our last conversation, to yield much better ROI's for both of our companies, we should work on the following: 

• Cross-promoting each other's offers
• Have call-to-actions for our customers
• Generate coupon codes
• Create joint social media content
• Co-host a podcast/social media live
• Offer discounts for partners
• Create bundle deals
  

The fact that customers want authentic reviews coming from unbiased, third-party people is well known to the marketing world. One of the reasons we believe this cooperation is a good idea is exactly that: we will offer authenticity to the world that values it above everything else. 

Reviving your brand

Traditionally, cross-promotion was something that was only done by big business. Luckily for us, the industry has changed.

Considering the fact we are very well fitted into each others brand images, here is what we got planned:

Acquiring ideal customers through promotion  

Cross-promotions are much more engaging than advertisements. We would like for both of us to build a landing page and start with call-to-action deals and generating coupon codes that will allow us to grow our customer bases. 

Joint social media content

As we discussed, these contents can take any of the following forms: 

• Videos
• Social media and blog posts
• Images
• Spreadsheets or presentations
• Merchandise
  

We are certain that working together to produce social media content will prove to be one of the most effective ways to grow the number of our followers and potential customers.

Co-hosting a podcast and going "live"

You mentioned wanting to start our cooperation by going live on social media. Considering some people skip through Instagram and Facebook live streams, we would like to add a podcast to the equation. After the first live stream, we would move on to advertising a podcast with questions and answers about each other's brands. 

Discounts  

We would prefer it if we offered a reduced price, special service, convenience, or customer reward if customers buy your products from us and vice versa.
We would also like to discuss a possibility of giving a product or service we regularly use as a free sample or introductory offering. After all, who doesn’t like free stuff?

Bundle deals

As discussed, we would choose a product that compliments an existing purchase from a different vendor. We believe that adding related products to a pending purchase is a very powerful way to grow revenue. On one of our following meetings, we can discuss exactly which product will show as a recommended bundle during purchase. 

The schedule would be as follows:  

First step
- Deciding on our final marketing goals (e.g. how long will the promotion         last)
- Finalizing the type of promotion we are going for
- Creating our content and promotional assets

Second step
- Starting with a podcast and social media live videos
- Creating a landing page and coupons

Third step:
- Launch!

Final step
- Measuring our cross-promotion success 

From our portfolio

Even though we have a long history of cross-promotion with a range of partners, we would like you to meet the first influencer we worked with, Gracie. Gracie is a model that boasts an Instagram following of nearly 600.000 people.  

The cooperation 

Here is the reason we have decided that working with an influencer was a good idea: they are starting to have a significant amount of sway when it comes to promoting product purchases.
In fact, more and more people are claiming they’ve bought an item because of an influencer recommendation.

We have decided on a cross-promotion strategy that will allow us both to dive into each other's audience base. We highlighted Gracie in one of our Instagram posts. By tagging her, we were subtly sending our customers her way, and in exchange, she featured the post and helped us boost our own brand as well.

Needless to say, she fits perfectly into our brand image and the cooperation met all of our goals!

A few words from Gracie

“I absolutely loved working with Your company name. The cooperation was easy and it allowed me to tap into Your company name's audience base. I am very excited to see how  quickly you can get your brand name in front of a ton of targeted prospects, while helping someone else out at the same time.”

                                                                                             - Gracie | Influencer

Your investment will be your time and your cooperation unless we mutually agree to use promo materials and advertisements that may require an additional cost.

Here is what you can expect in return: 

• Broadening your customer base
• Saving time by reaching more people at a quicker pace
• Increasing advertising exposure
• Building trust with companies and customers
• Saving money on advertising

Cross-promotion is an equivalent of a different company putting in a good word for you while forging new, effective, and profitable business relationships on the way.

"We reached out to Your company name with an idea of cross-promoting a product we were just about to launch. At the time, we knew we had a good product the customers would enjoy, but our loyal base was just too small. Your company name accepted our offer and helped us create the best marketing campaign ever!"               
                                                                                             - Maya | Advertising

Let's move forward together

Here is when the saying “two heads are better than one” really comes to life. The combined efforts of two creative teams have more chance of coming up with innovative ads, promotional products, and special offers.

Sign below

To make the following steps as simple as possible: 

1.      Simply type your name in the box below and click “Sign Proposal”.

2.      We will schedule a meeting to finalize the plans. 

We can’t wait to get started! 

Terms and conditions

USER DISCLAIMER (Please Delete): This agreement may not be suitable for your circumstances and we recommend you seek legal advice before using it. Better Proposals does not take any responsibility for any events that arise as a result of your use of this agreement.

1. Online Advertising and Marketing 

By engaging us, you agree to the Terms of Service set forth below. If you have questions, or if we may be of any service, please do not hesitate to contact us.

Your company name provides search engine marketing, optimization, and associated services on a local, national, and international basis. As such, we submit information on your behalf to search providers for whom you must agree to their terms and conditions. These providers may include, but are not limited to: Google, Yahoo, MSN/Bing, ASK, AOL, Marchex, InfoUSA, 411 Directory Assistance, Yellowpages.com, Superpages.com, Yellowbook.com, Yelp, Acxiom, Localeze, TrueLocal, local.com, CitySearch, MagicYellow, Dex, YP.com, iBegin, YellowBot, Insider Pages, MojoPages, Kudzu, Merchant Circle, OnStar, Craigslist, Kijiji, local online newspapers, Facebook, YouTube, and other sites. The terms and conditions of these providers all apply. Your company name will not share your information with any business other than in the course of securing online advertising and marketing services on your behalf.

2. Advertising Material

Your company name has the right to place information pertaining to your business on any of the publisher and search provider websites such as those listed above and you authorize Your company name to develop content based on information or material provided by you or your designees and collected by Your company name including copy, form, size, text, graphics, names, addresses, phone numbers, URLs, logos, trade names, trademarks, service marks, endorsements, photographs or likenesses, and videos. Further, you represent that the material and information you provide to Your company name are truthful, not misleading and that you have the authority to represent this product and service information to Your company name. Additionally, if so contracted, you authorize Your company name to contact your customers for the sole purpose of gaining endorsements and reviews of your products and services for publication. Further, articles, press releases, and blog postings will be sent for approval before publishing. The timeliness of these pieces is critical to campaign performance. For this reason, all monthly content will be considered approved one week after the content was sent for approval unless requested edits or other communication is received from the client. Finally, you authorize Your company name ) to utilize tracking phone numbers, and even record calls on your behalf, for ‘customer service’ purposes, and upon automatic notification to all incoming callers on tracking phone numbers if/when that service is contracted. Domains purchased on your behalf will be released to you within thirty (30) days after service has been terminated.

3. Fees

You agree to pay Your company name  monthly fees to cover the cost of placing and managing your online advertising & marketing services program up to an amount not to exceed what is stated in your most recent Your company name Contract. Your company name may change the maximum monthly fees in accordance with procedures established by our search providers and publishers from time to time upon notifications. All monthly fees are due at the end of each calendar month.

All credit card payments require a 3% processing fee.  If an account becomes 45 days past due, all campaign activities will be paused until payment is made and the account is current.  At 90 days past due, the account is to be handed over to collection.

Your company name  has the right to charge incremental media markup fees on any media accounts for up to 25% to cover the additional cost of placing media.

4. Payment

The Client agrees to pay Your company name compensation for the Services agreed upon between the Client and the Company as set out in this agreement and defined in the contract as applicable. Payments shall be made on the final day of each month for services rendered by the Company in that month. New contracts that initiate service on any day other than the 1st of the month, will be billed a prorated fee for the remaining days in that month. Invoices are delivered on or about the 15^th of each month. Payment by check or credit card is due by the last day of that month (Net 15). Marketing and advertising programs may be paused if payment has not been made by payment due date; re-initiation fees may apply.

5. Term

The Your company name Contract specifies the initial term for which program rates will be guaranteed, and will be for no less than twelve (12) months for custom programs. All agreements are auto-renewing at the then published service rates. After the initial agreement period, either party may cancel the program with a 30-day written notice to the other party.

6. Representations and Warranties; License and Grant of Rights

You represent and warrant that you have and will continue to have the absolute and unrestricted right to publish and use all information you have provided for your advertising programs and that the content does not infringe on the rights of any third party and that it complies with all local, state and federal laws and regulations.

7. Indemnification

Each party warrants that its respective performance of the terms of this agreement will not in any way constitute knowing, intentional infringement or violation of any copyright, trade secret, trademark, patent, invention, or any other nondisclosure rights of any third party. You indemnify and hold harmless Your company name  against all costs (including attorney fees), damages, and liabilities arising from negligent or intended acts on your part constituting the violation of any copyright, trade secret, trademark, service mark, patent, invention, the proprietary information or nondisclosure rights of any third party. To the full extent of the law, you will pay any expenses or damages to Your company name  resulting from claims made by third parties with regard to usage of material you have provided, even after termination of our Agreement.

8. No Guarantees

You acknowledge and agree that Your company name  makes no specific guarantee or warranty regarding the search providers and publishers to which it submits advertising on your behalf, including placement of paid search advertising or any specific results. Your company name  does not warrant the number of calls, clicks, impressions, or website visits or that paid search advertising will appear in response to any particular query. Your company name  does not warrant that the performance will be error-free but will immediately act to correct errors once they have been identified.

9. Disclaimer of Warranties

To the maximum extent permitted by applicable law,Your company name  and its suppliers disclaim all warranties not expressly set forth in this document, whether express or implied, including, but not limited to implied warranties of merchantability and fitness for a particular purpose, about Your company name  services.

10. Limitation of Liability and Applicable Law

The maximum aggregate liability Your company name  may have to you will be limited to the total amount of fees collected from you. Your company name  will have no liability in connection with the functionality or content of any search provider or internet publisher or website not owned by Your company name. Any claims against this agreement must be made within 6 months from the date of the subject of the claim. 

11. Force Majeure

Neither you nor Your company name  will be in breach of its obligations under these Terms and Conditions of Service (other than the obligation to pay monies due) in the event that, for cause(s) beyond reasonable control, each party is unable to perform, in whole or in part, any one or more of its obligations. Such causes will include, but not be limited to governmental regulation, fire or other causality, inability to obtain materials or services, technical failure or difficulties, problems or interruptions of the internet, or any other cause not within the reasonable control of either party.

12. Assignment

Your company name may assign, delegate, or subcontract any rights or obligations under these Terms and Conditions of Service.

13. Miscellaneous

These Terms and Conditions of Service represent the parties’ entire agreement with regard to Your company name’ provision of services. Agreement with these terms and conditions is upon signature of Your company name’s Contract, and it will be binding upon you and your successors.

14. Authority

The person signing the Contract certifies that (s)he is lawfully authorized to purchase services on behalf of your company.

15. Effective Upon Execution

Terms and Conditions are binding on both parties on the date the Statement of Work is signed and/or payment is made.

Questions?

Contact me | (+44) 12567 678 468