Brand and Assets - Better Proposals

By using our brand assets, you accept our Trademark Usage Guidelines

Logo

For clarity and consistency, always ensure strong contrast between our logo and the background. Use the dark-lettered logo on light backgrounds, and the light-lettered logo on dark backgrounds. Make sure the logo remains clearly visible and doesn’t get lost in the background.

Download Logo assets

Clear Space and Minimum Size

To keep our logo impactful and uncluttered, always maintain clear space around it. As a rule of thumb, leave at least the height of the logo’s "b" as padding on all sides. Avoid placing text, images, or other elements within this zone.

x = letter ‘b’ height

x = 1/4 logo height

Also, avoid resizing the logo too small—maintain a minimum size so it stays legible across all screen sizes and mediums.

min width: 128px

min width: 30px

Colors

When working with our brand colors—whether for backgrounds, layouts, or UI elements—you can choose either light or dark backgrounds, depending on the context.

Our color palette is intentionally minimal. Stick primarily to monochromatic tones for most brand and background usage. Supporting colors should be used sparingly to maintain a clean, focused visual identity. The neon accent color is reserved exclusively for Call to Action (CTA) buttons on dark backgrounds. This ensures it always stands out and reinforces its role as a key interactive element.

Background and Text Colors

Black

HEX: #0A0A0A

White

HEX: #FFFFFF

Off Black

HEX: #1F1F1F

Darkest Grey

HEX: #333333

Dark Grey

HEX: #5C5C5C

Mid Gray

HEX: #999999

Light Grey

HEX: #E0E0E0

Lightest Grey

HEX: #F5F5F5

Supporting Colors

Mid Green

HEX: #466F67

Pastel Green

HEX: #97B2AB

Pastel Blue

HEX: #CED9DE

Cream

HEX: #F0ECE2

Light Brown

HEX: #D9D4CA

Accent Color

HEX: #94FA91

Typography

Better Proposal uses a typeface pairing "Figtree" for headings with "Neue Haas Grotesk Display" for paragraph. Alternatively use a system sans-serif (Arial, Helvetica). This is valid for all marketing materials.

When we digged through the online world for the perfect heading typeface we wanted a modern typeface, which emphasizes credibility, confidence and trust, reflecting our deep underlying values.

Depending on which screen size and device type, Figtree Bold, or Figtree Medium are recommended for headlines.

Figtree Bold or Medium for Heading Typography

Neue Haas Grotesk Display is paired with "Figtree" and is used for paragraph text. Classic timeless design makes this font perfect for all our user interface needs, while high legibility makes it ideal for use in large bodies of text.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your permission to use our brand assets.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our website: www.betterproposals.io
Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

Using Our Brand