Using Our Brand
Guidelines for using the Better Proposals brand
By using our brand assets, you accept our Trademark Usage Guidelines
Logos
We recommend using the dark lettered logo on light backgrounds and the light lettered logo on dark backgrounds. The same principle applies to imagery. The full-color logo is a pairing of Better Proposals' pink logomark with black or white text. The squares in the colored logomark must always be pink (#ED5373). Monochrome logo can be used accordingly on light and dark backgrounds or imagery.
The dark full-color logo can be shown on a White background or light imagery.
Download Logo assets
Colours
If you're using any of our colours for our brand or background colours, you can go with dark or light background. If you need an accent colour, use the primary pink, and if you want another bold color, add info blue.
Accent colours:
Primary Pink
HEX:
#ED5373
HEX:
#ED5373
Info Blue
HEX:
#2D74FF
HEX:
#2D74FF
Background or text colours:
Main Dark
HEX:
#0A2C3D
HEX:
#0A2C3D
Blueish Grey
HEX:
#7B8290
HEX:
#7B8290
Lightest Grey
HEX:
#F4F5F8
HEX:
#F4F5F8
White
HEX:
#FFFFFF
HEX:
#FFFFFF
Other colours:
Dark Grey
HEX:
#21252F
HEX:
#21252F
Dark Blue
HEX:
#092C4C
HEX:
#092C4C
Grey
HEX:
#959BA6
HEX:
#959BA6
Light Grey
HEX:
#C4CDD5
HEX:
#C4CDD5
Secondary Blue
HEX:
#01A3EF
HEX:
#01A3EF
Turquoise
HEX:
#36D3B5
HEX:
#36D3B5
Success Green
HEX:
#41D37F
HEX:
#41D37F
Purple
HEX:
#8141D3
HEX:
#8141D3
Error Red
HEX:
#FF5E5E
HEX:
#FF5E5E
Orange
HEX:
#FF7245
HEX:
#FF7245
Warning Yellow
HEX:
#FFD254
HEX:
#FFD254
Typography
Gordita, Sans Serif
Better Proposal typeface for the product, website and marketing materials should be "Gordita, Sans Serif".
Depending on which screen size and device type, Bold or Medium are recommended for headlines.
Heading - Bold / Medium
For body Regular font can be used.
When we digged through the online world for the perfect typeface for our headings we wanted a typeface, which emphasize credibility, confidence and trust reflecting our deep underlying values.
Trademark Usage Guidelines
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your permission to use our brand assets.
- Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
- Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our website: www.betterproposals.io
- Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.
Questions?
If you’re feeling unsure about the proper use of our logo or branding, please send a quick email to support@betterproposals.io or speak to our Support Team via the the Live Chat on the bottom right and they will be happy to assist.
Looking to become a Partner?
Share Better Proposals with your audience and earn ongoing commission with our Partner Program
Takes 3 minutes to complete the application