Using Our Brand

Guidelines for using the Better Proposals brand

By using our brand assets, you accept our Trademark Usage Guidelines

Logos

We recommend using the dark lettered logo on light backgrounds and the light lettered logo on dark backgrounds. The same principle applies to imagery.

BetterProposals Dark
BetterProposals White
BetterProposals Icon Dark
BetterProposals Icon White

Download Logo assets

Colours

If you're using any of our colours for our brand or background colours, you can go with dark or light background. If you need an accent colour, use the primary pink, and if you want another bold color, add info blue.



Accent colours:

Primary Pink


HEX:
#E93A5E
Info Blue


HEX:
#2D74FF

Background or text colours:

Main Dark


HEX:
#151922
Blueish Grey


HEX:
#7B8290
Text Grey


HEX:
#62656B
Off-White


HEX:
#f4f5f8

Other colours:

Light Blue


HEX:
#B3CDFF
Light Green


HEX:
#BBDFDD
Light Purple


HEX:
#D1CFF9
Light Yellow


HEX:
#FEE2AD
Orange


HEX:
#FF7245
Green


HEX:
#43A5A1
Purple


HEX:
#7F7AEE
Yellow


HEX:
#FECB6D
Error Red


HEX:
#FF5E5E

Typography



Relativetheory, Sans Serif

Better Proposal typeface for the product, website and marketing materials should be "Relativetheory, Sans Serif".

Depending on which screen size and device type, Black, Bold, or Medium are recommended for headlines.

Black, Bold, Medium

For body Relativetheory Book font can be used.

When we digged through the online world for the perfect typeface for our headings we wanted a typeface, which emphasize credibility, confidence and trust reflecting our deep underlying values.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your permission to use our brand assets.

  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our website: www.betterproposals.io
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

Questions?

If you’re feeling unsure about the proper use of our logo or branding, please send a quick email to support@betterproposals.io or speak to our Support Team via the the Live Chat on the bottom right and they will be happy to assist.

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