Using Our Brand

Guidelines for using the Better Proposals brand

By using our brand assets, you accept our Trademark Usage Guidelines


We recommend using the dark lettered logo on light backgrounds and the light lettered logo on dark backgrounds. The same principle applies to imagery.

BetterProposals Dark
BetterProposals White
BetterProposals Icon Dark
BetterProposals Icon White

Download Logo assets


If you're using any of our colours for our brand or background colours, you can go with dark or light background. If you need an accent colour, use the primary pink, and if you want another bold color, add info blue.

Accent colours:

Primary Pink

Info Blue


Background or text colours:

Main Dark

Blueish Grey

Text Grey



Other colours:

Light Blue

Light Green

Light Purple

Light Yellow





Error Red



Relativetheory, Sans Serif

Better Proposal typeface for the product, website and marketing materials should be "Relativetheory, Sans Serif".

Depending on which screen size and device type, Black, Bold, or Medium are recommended for headlines.

Black, Bold, Medium

For body Relativetheory Book font can be used.

When we digged through the online world for the perfect typeface for our headings we wanted a typeface, which emphasize credibility, confidence and trust reflecting our deep underlying values.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your permission to use our brand assets.

  • Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
  • Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our website:
  • Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.


If you’re feeling unsure about the proper use of our logo or branding, please send a quick email to or speak to our Support Team via the the Live Chat on the bottom right and they will be happy to assist.

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