Brand and Assets - Better Proposals

Colors

If you're using any of our colors for our brand or background colors, you can go with a dark or light background. Our main color usage should be monochromatic, with minimal usage of our supporting colors. Use accent color Neon exclusively on Call to Action buttons sitting on top of dark backgrounds.

Accent color:

Neon Green

HEX:
#94FA91

Background or text colors:

Black

HEX:
#0A0A0A

White

HEX:
#FFFFFF

Off Black

HEX:
#1F1F1F

Darkest Gray

HEX:
#333333

Dark Gray

HEX:
#5C5C5C

Mid Gray

HEX:
#999999

Light Gray

HEX:
#E0E0E0

Lightest Gray

HEX:
#F5F5F5

Supporting colors:

Mid Green

HEX:
#466F67

Pastel Green

HEX:
#97B2AB

Pastel Blue

HEX:
#CED9DE

Cream

HEX:
#F0ECE2

Light Brown

HEX:
#D9D4CA

Typography

Better Proposal uses a typeface pairing "Figtree" for headings with "Neue Haas Grotesk Display" for paragraph. Alternatively use a system sans-serif (Arial, Helvetica). This is valid for all marketing materials.

When we digged through the online world for the perfect heading typeface we wanted a modern typeface, which emphasizes credibility, confidence and trust, reflecting our deep underlying values.

Depending on which screen size and device type, Figtree Bold, or Figtree Medium are recommended for headlines.

Figtree Bold or Medium for Heading Typography

Neue Haas Grotesk Display is paired with "Figtree" and is used for paragraph text. Classic timeless design makes this font perfect for all our user interface needs, while high legibility makes it ideal for use in large bodies of text.

Trademark Usage Guidelines

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your permission to use our brand assets.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our website: www.betterproposals.io
Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.

Questions?

If you’re feeling unsure about the proper use of our logo or branding, please send a quick email to support@betterproposals.io or speak to our Support Team via the the Live Chat on the bottom right and they will be happy to assist.

Using Our Brand

Logos