Connect Claude, Cursor, or whichever AI tool you already use, and let it put together the first version of your proposal inside Better Proposals.
From there, you add what's missing, correct anything that's off, and personalize it before it goes anywhere near your client.
Rated 4.8 on Capterra.
Everyone and their dog wants an AI proposal generator that promises to write the whole thing for them. It's quick, takes a single not-so-well thought-out prompt, and what you get is a sloppy proposal that sounds exactly like everyone else's. And, whether you want to admit it or not, clients can spot it from a mile away.
At Better Proposals, we do it differently. Your AI tool creates the proposal in Better Proposals, using your templates and your branding. Then you check it, tweak it, and add the important parts that only you will know, like your client's pain point, how you'll solve it, and why they should pick you over everyone else.
Only then do you hit send, knowing that what lands in your client's inbox is something you'd be proud to put your name on.
Here's how it usually goes. You ask ChatGPT for a proposal and get three pages of text back. You paste it into Word, spend half an hour (if you're lucky) fighting the formatting, then you export it as a PDF, attach it to an email, and send it off hoping for the best.
And all you get is radio silence. You don't know if your client opened it, read it, or forwarded it to their boss. So you end up sending a "just checking in" email and waiting some more.
Naturally, you'd think one of the "free" AI proposal generators would save you some time and maybe even help win the client over, but it's not as straightforward as it sounds. We tested some of the most popular AI-powered proposal generators, and here's what we found.
You type out your prompt, hit "Generate", and... a signup form. No free proposal that's ready to send like they promised. Some tools don't even let you get that far - the moment you try to upload a project brief or meeting notes, you're asked (more like forced) to create an account. Although it may still be free beyond the signup wall, it still feels like trickery when they first make you go to all the trouble of writing your prompt.
This one does give you a proposal - as plain text. You get exactly one go, so your first prompt needs every last detail about you, your client, and the project. Want to change anything? You'll have to sign up. Once that popup appears, you can't close it, and your prompt isn't saved. You’ll have to start again from scratch, wondering if it happened because your prompt was too long or because you tried to attach your logo. Not to mention that the plain text they spat out at you still needs to get copied and pasted into... Word? No thanks!
Type your prompt and instantly get a proposal you can download as a Word doc or PDF. Sounds great, until you open it. It's plain and generic, with no branding and no sleek design. You're right back to attaching a PDF to an email and hoping your client gets around to signing it, with no way of knowing where that PDF ended up.
We'll be upfront: you need an account to use Better Proposals too. The difference is that we're telling you before you've typed a single word, and once you're in, the proposal your AI creates lands in the same place you'll send it from, so there's nothing to copy, paste, download, or attach along the way.
Better Proposals doesn't have an AI writer built into the app, but that's because we want it that way. Instead, Premium and Enterprise plans come with an integration that connects the AI tool you already use to your Better Proposals account, through our CLI and MCP server.
In plain English, that means your AI can talk directly to your account. You ask it to create a proposal, and the proposal shows up in Better Proposals, built on your template and ready for you to review. You keep the AI tool you like while we help you take care of everything that happens once the proposal exists.
What you put in: A request to your AI tool, in your own words. Tell it which Better Proposals template to use and who the proposal is for.
What you get out: A new proposal in your Better Proposals account, with your logo, fonts, and brand colors already in place.
Your AI can also look up your existing documents, companies, and templates. Want to know which proposals went out to a client this year, or which templates you have for consulting work? Ask your AI and get the answer without opening a browser.
"Create a website redesign proposal for Acme Inc. using our agency template."
"Create a new proposal for Bright Dental from our monthly SEO retainer template."
"Which proposals have we sent to Northwind this year?"
"List the templates we have for consulting projects."
Because this is an integration and not a button inside the app, it needs a little setting up before your first proposal. Don't let the word "terminal" scare you off, though. There are step-by-step instructions inside your account that walk you through every part of it, and you only have to do it once.
Head to Integrations in your account, choose your operating system (Windows, macOS, or Linux), and follow along. It takes a few minutes.
Run one command for Claude Code, Claude Desktop, Cursor, or Antigravity, then restart your AI tool. If you're using something else, any AI tool that supports MCP can connect with a quick manual setup.
Tell it what you need in plain language, and it creates the document in your Better Proposals account using the template you choose.
Open the proposal in Better Proposals, make your changes, and send it off when you're happy with it.
We're not anti-AI. We're anti-proposals-that-sound-like-a-robot-wrote-them. That's why there's no "one-click, write everything, send it blind" button in Better Proposals - and why we built the AI integration the way we did.
What your AI does:
What you do:
AI is great at the boring parts and we love it for that. But it can't sit in on your discovery call, it doesn't know your client hates jargon, and it won't remember that their last agency missed every deadline. That's the human-first part of your job.
Read more about our approach in AI with common sense.
Any automated proposal generator can get words onto a page, but your client will never see which AI you used, how perfect your prompt was, or how long the first draft took. What they do see is how your proposal looks, how easy it is to read, and how little effort it takes them to say yes, and that's where Better Proposals earns its keep.
Whatever your AI creates, the Automatic Designer takes care of the spacing, layout, and formatting, so you're not squeezing things onto one page or fixing line breaks in the middle of the night (we've all been there).
Explore the Editor
Ever wished you had an "Are you sure?" popup in real life? Document Checker looks over your proposal before it goes out and flags potential issues, with suggestions based on what our data shows actually wins proposals. Think of it as your pre-send red flags list, built to catch the common mistakes and easily missed elements that can cost you the job. And, if you've told us which industry you're in, the checks get even more specific to you. It's one more chance to catch what you (or your AI) may have missed.
Your client opens your proposal through a web link rather than a spammy attachment, and it reads comfortably on whatever device they open it on. If you've included optional extras, they can tick the ones they want and watch the total update, ask you questions over live chat while they're reading, and sign with a legally binding eSignature the moment they've made up their mind. From there, you can collect payment through Stripe, PayPal, or GoCardless and guide them through forms, call bookings, and next steps, so their very first experience of working with you is a smooth (and very impressive) one.
Clients onboard themselves
Instead of wondering whether your proposal ever got opened, you'll get notified the second it does, along with which sections your client read, in what order, and for how long. That way, you have the opportunity to follow up at the perfect time and address any questions that come up for them.
Follow up using Nudge
AI proposal generators tend to start from scratch with every new proposal. Better Proposals uses built-in analytics which track the activity on your proposals and store that information. Over time, you'll see which sections clients spend the most time on, which ones they skip, and which templates get signed, so you can update your templates with what works. And every proposal your AI creates from them starts off stronger and more informed.
Most popular AI tools can write a decent first draft, so the best one is whichever fits the way you work. If you'd like your AI to work with Better Proposals, choose one that supports MCP, like Claude, Cursor, or Antigravity, which can all connect to your account and create new proposals from your templates. And if you value privacy, local models through Ollama keep everything on your own computer.
Whatever your AI creates, check that your proposal covers at least these five things before it goes out:
All Better Proposals templates come with these sections already in place, plus standard terms and conditions, so your proposal doubles as a legally binding agreement the moment your client signs. Just give those terms a proper read before you send. "My AI said it was fine" won't get you very far once you realize you've signed up for unlimited revisions.
Your AI works best with a solid starting point. Better Proposals comes with over 260 professionally designed and written templates for proposals, quotes, contracts, and more. There are templates for marketing, web design, SEO, consulting, IT services, construction, events, photography, and plenty more.
Make them your own once by adding your branding, tweaking the content, and saving your best sections in the Content Library. Every template is ready to use the moment you sign up.
Start your 14-day trial without handing over any credit card details, try everything properly, and only pay if you decide to stay.
You're the salesperson, the project manager, the accountant, and the person doing the actual work. Let your AI create the proposal so you can spend your time on the pitch - and on the projects clients are paying you for.
Every discovery call ends with someone rebuilding the same proposal from scratch. Have your AI create it from your agency templates, then let your team focus on tailoring the strategy for each client.
Reps going off-script with pricing and outdated content is expensive. When every AI-created proposal starts from approved templates, your team sends consistent, on-brand documents - and managers can still review them before they reach a client.
Your team already works with AI every day, so proposals can fit into that same workflow, and with our API and Zapier integration you can connect Better Proposals to the rest of your tools too.
Hi, I need some help!
Hey Sarah,
can you tell me a little more about what you need?
We use AI only where it makes sense, and customer support isn't one of those places. Our support team is available 24 hours a day, even on weekends, and replies in about 2 minutes. Every reply is written by a real person, just for you, and if you get stuck setting up your AI integration, we'll happily walk you through it.
