Freelance Writing Proposal Template

Our fully customizable freelance writing proposal template is suitable for every freelance writer, and so far, it has helped them close deals worth over $31 million. Making it yours has never been easier, as the logo, text, images, and colors are all 100% editable!

View Template
Freelance Writing Proposal Template Slide 1 Freelance Writing Proposal Template Slide 2 Freelance Writing Proposal Template Slide 3 Freelance Writing Proposal Template Slide 4 Freelance Writing Proposal Template Slide 5 Freelance Writing Proposal Template Slide 6 Freelance Writing Proposal Template Slide 7 Freelance Writing Proposal Template Slide 8

Everything you need is included

Looking for visually appealing and highly functional? You’ve got it. This template comes with a pre-built layout designed to help you create professional documents quickly and easily.

  • Case study example
  • Pricing
  • Next steps with digital signing
  • Pre-written contract
  • Get paid straight from the proposal
Visually attractive cover

No matter which industry your writing services are for, a good first impression will always increase your chances of closing a deal. In this freelance writing proposal template, the first thing your client sees is a nicely designed cover, fit for a world-class freelance business like yours.

From the text, logo, and background image, you can change everything to make it a better fit for your project requirements.

Pre-written introduction section

Our introduction section is the best way to show potential clients your writing skills and the summary of services you will provide them. This template comes with a pre-written introduction section that is already structured to suit your proposal's design. All you have to do is add a few specifics, and it's ready to be sent out!

Like everything else in this template, it's completely customizable, including the colors, text, images, and layout.

Processes and timelines

Explaining exactly how freelance writing can improve content marketing and the company's social media strategy to an outsider can be challenging. You want to give enough detail, but not so much that it seems overwhelming.

Luckily, our Plan of action section is already made to fit the perfect amount of information. Add some details specific to your services, and it's good to go!

Case study example

The best way to present your work to a potential client is by encouraging words from a previous one. To be taken seriously, you need to show that you understood the client's project scope and you presented a practical solution in the proposal. For that reason, we've set out a model case study.

All you need to do is replace our example with one of yours and use the structure we've used.


No matter how you want to charge for your services, you can make it happen with this high-quality pricing table. All you need to do is put the numbers in, type a short one-line description of your services, and the quote is done.

You can adjust it to specify charging per hour, per project, and even add optional up-sell services, such as blogs or social media posts!

Next steps with digital signing

One of the biggest reasons freelancers don't get their marketing proposal templates signed is because they don't give clear instructions on how to purchase their services. This proposal template comes with a 'Next Steps' page, which you shouldn't have to change at all. Simply add the next steps you will take your client through and ask them to sign digitally by typing their name and clicking Accept.

Our digital signatures are 100% legal and compliant. Once your client signs, you can see the digital signature certificate in your Better Proposals account.

Pre-written contract

Every freelancer who writes their own proposals needs to add a contract to cover their work. To make it easier, we've found the best examples from the industry experts and adapted them for you to use.

We're not legal professionals and don't pretend to be on the internet, but if you're not using anything, this will give you a good start. That said, get a legal professional to read it over.

Get paid straight from the proposal

No more messing around with invoices, no more waiting for checks to clear. This proposal template lets you take payments directly from the proposal, using the integrations with PayPal, Stripe, and GoCardless.

Your docs, your branding

Set up your logo, brand colors, and fonts once to have them automatically embedded in all your documents.

1. Let's begin

Freelance Writing Proposal Template

Reuse what works

Save your best work into the Content Library and use pre-built blocks to speed up your doc creation.

Freelance Writing Proposal Template
Added Team 1 Block
Added Team 1 Block

Become flawless

Leave embarrassing mistakes in the past. Use merge tags to automatically populate docs with the right information.

  • {{company_name}}
  • {{first_name}}
  • {{last_name}}
  • {{email_address}}
  • {{brand_company_name}}
  • {{owner_first_name}}
  • {{owner_last_name}}
  • {{owner_email_address}}
Click to add a merge tag Click to add a merge tag

Create VIP experiences

Give clients an onboarding experience they won’t forget. Collect extra info with forms, let them book calls, get paid, or redirect them to your website.

What would you like to add?
add form
Add content
Add booking calendar
Add payment step
Redirect users
Add Calendar
Calendly added
Onboarding sidebar Onboarding users after they sign and collecting required information

All categories

Document Types

Your questions, answered

Common questions about plans, designs and security

Can I edit your templates?
Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go.
You don’t have a template for my industry...what can I do?
Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you.
Will my clients see your logo?
That’s up to you! Our Premium and Enterprise plans allow you to remove our branding and logo from your documents, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals.
Are my documents secure?
Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account.

Your documents are always private, and every recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else.
Can I change my plan after purchase?
Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want.
I’m not a designer. How do I make my document look presentable?
Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along.
What about custom plans?
Enterprise users can send unlimited documents and every plan allows you to add as many users as you need, so you have ultimate flexibility.
Can you answer another question not listed here?
Yes! We can answer questions in as little as 10 minutes during business hours. Start a chat in the bottom right for a quick answer or contact us and we’ll get back to you shortly.

Templates that work for you, not against you

Start sending beautifully designed, error-free documents that inspire immediate trust with your clients.
Automate tasks, track your deals, and always follow up at the right time.

14-day free trial. No credit card required.