Beautiful cover

First impressions matter, especially when you're trying to sell your product to a client. If the cover doesn't impress them, it's always going to be an uphill struggle from there. Customize the cover to reflect your branding - this gets you started.

Introduction

As the first thing your potential client will read, the introduction section sets the scene for the rest of your proposal. To make sure what you write matters, this template comes with prompts that guide you through writing an introduction your client wants to read.

Product overview

Writing about your product is hard. You want to mention all the important details, but don’t want to overwhelm your client. In this general product proposal template, the product overview structure is already laid out for you. Simply customize it and add a few client specifics when you use it.

A case study

There is nothing more convincing to your clients than showing proof of your expertise. A few testimonials won't cut it anymore, so you need a dedicated section for case studies. This general product proposal template comes with a section where you can create your own case study with ease.

Pricing

This is one of the most crucial parts of each product proposal, so it's important to get it right. This proposal template allows you to enter your products and prices into a pricing table and have a finished pricing section. No matter how you charge for your product, you can tailor it to your needs.

Next steps with digital signing

One of the biggest reasons businesses don't win work is not giving clear instructions on how to buy from them. This section gives clear (and editable) instructions on which actions your clients should take to seal the deal.

Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Terms and conditions

The client may have signed, but you want to protect both of you before starting any business. This product proposal template has a dedicated section for a contract that you can customize to assure the client you have their back in case things don't go as planned.