Visually stunning cover

The first thing your client sees is a beautifully designed cover, fit for a world-class marketing consultant. If the cover doesn't impress them, it's always going to be an uphill struggle from there. You can change the text, your logo, and the background image if you like - this gets you started.

Pre-written introduction section

The best way to explain to companies the benefits of outsourcing their marketing is through our pre-written introduction section. By using this sample proposal, you will get an intro that is already structured to suit your needs. Just add a few specifics and make it your own!

Like everything else in this marketing consulting proposal, it's completely customizable, which includes the colors, the text, images, and layout.

Pre-written services section

Writing about what you do is hard. How much is too much? Will the client understand it? Completely valid questions and ones you don't need to worry about now.

In this marketing consulting proposal template, the page detailing the work you're going to do is done, the structure is laid out. You just need to add a few client specifics when you use it.

Like with this entire proposal, it's all editable - the colours, the text, images, layout - everything.

Process and timescales

Explaining the marketing consulting process can be difficult. You want to give enough detail, but not so much that it seems overwhelming. Fortunately, this has been battle tested and is the perfect amount of information. You can tweak it to suit your exact process.

Case study example

The number of marketing consultants that simply put a few testimonials in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's issues and came up with a solution that was successful.

In this marketing consulting proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Pricing

Getting pricing right in the marketing industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities, or have optional upsells, you can do that, too.

Give clients a guarantee

By offering a clear guarantee, you demonstrate your commitment to delivering high-quality results. This pre-written section helps you craft a guarantee that aligns with your business values and offers peace of mind to your clients.

Simply customize the details to reflect your services, and you’ll have a compelling guarantee ready to strengthen client trust and drive confidence.

Next steps with digital signing

One of the biggest reasons businesses don't win work is not giving clear instructions on how to buy from them. This proposal template comes with a 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept.

Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Pre-written contract

Every service business needs a contract with its clients. The consulting industry is no exception. We've scoured the world for experts to lend the contracts they use in their businesses for you to use.

We're not legal professionals and don't play them on the internet, but if you're not using anything at all, this will likely be a great start. That said, get a legal professional to read it over.