Free SEO Proposal Template

A stunning cover

Search engine optimization is all about numbers and hard facts, but it doesn't hurt to impress your clients with something pretty as well. The first thing your clients will see when they open your SEO proposal is the cover. Luckily, you can choose your own from our selection so you don't have to hire a designer for the job.

Alternatively, you can create your own custom-made cover and simply upload it to the proposal template. That way, you can give it that personal touch to make it completely your own.

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A dedicated section for services

SEO is a topic that is still a mystery to many business owners. They have no idea what you actually do and how you're going to do it, and this section of the SEO proposal template is here to clear it up. In the services section, you get a pre-written list of services you can offer as an SEO expert.

From technical SEO analysis, competitive research, guest posting, link-building outreach, content writing, and much more, this list has all the necessary SEO services you can offer to your clients. Of course, you can delete any which are unnecessary or add some new ones.

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Process and timescales

Now that the client is familiar with what kind of services you offer, it's time to really hook them and show them what those services mean. In this part of the SEO proposal template, you get to explain the processes behind your services and how you get to drive results to clients using SEO.

Besides explaining how you do your work, you also need to explain when you do it. The timescales part of the section lets you show significant dates, such as when the work starts and when the work ends and in general, how long it should take to get the job done.

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A case study as social proof

You wouldn't believe any stranger out there, would you? Neither would your client, so it's time to convince them with a compelling case study including one of your previous clients. Use this section of the SEO proposal template to show what you've done, how you provided value to the client, and what kind of results you were able to get.

You can adapt this section to your liking and completely adapt it to the client reading the proposal. The more similar it is to the client who's about to sign, the higher the chances of getting that signature.

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The pricing section

One of the primary concerns of businesses looking for SEO services is the return on investment. In the pricing section of your SEO proposal template, you can show what each of your services costs using our handy pricing tool. Create your own pricing and adapt it to every new client you're reaching out to.

Just enter a few numbers in the pricing table and you're good to go. You can also add functions for selling products or services by the piece, bill hourly wages, add upsells, and anything you can imagine when it comes to pricing models.

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The next steps

Your client is now familiar with your services, processes, and pricing and they're ready to sign. However, before they do that, it's time to inform them about the next steps they have to take to get the ball rolling.

In this part of the SEO proposal template, show the client the exact steps they need to take to sign, pay and get the project started. For example, they sign, they pay the first part of the invoice, you schedule an initial meeting, and the project gets started.

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A pre-written contract for SEO

If you're doing SEO work for the client, that means that they're taking a risk and they may want something to reassure them that they're not setting themselves up for trouble. Your SEO proposal template comes with a contract to make sure both parties are covered and that the client will get the promised work, while you will get paid.

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Get paid straight from the proposal

Great user experience has no price, and getting your clients to pay as soon as possible is of utmost importance. Instead of sending them to a third-party website, they can pay immediately from the SEO proposal so your chances of getting paid ASAP increase significantly. We make this possible through integrations with GoCardless, Stripe, and PayPal.

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