Free SEO Proposal Template

If you’re an SEO expert who wants to spend more time working and less time writing proposals that may not even convert, you’re probably looking for a way to make proposal writing simpler and more effective. You can do it with an SEO proposal template that comes ready with all the necessary elements to make sure you win the job every time.

This SEO proposal template was made based on thousands of proposals sent through our system, which won over $94,000,000 of business for our clients in 2019. The good news is, you can take this template, edit it and make it your own and start winning new business today.

View Template

Or Take the tour of Better Proposals

What This SEO Template Includes

A Stunning Cover

SEO is all about numbers and hard facts, but it doesn’t hurt to impress your clients with something pretty as well. The first thing your clients will see when they open your SEO proposal is the cover. Luckily, you can choose your own from our selection so you don’t have to hire a designer for the job.

Alternatively, you can create your own custom-made cover and simply upload it to the proposal template. That way, you can give it that personal touch to make it completely your own.

View Template

A Dedicated Section for Services

SEO is a topic that is still a mystery to many business owners. They have no idea what you actually do and how you’re going to do it, and this section of the SEO proposal template is here to clear it up.

In the services section, you get a pre-written list of services you can offer as an SEO expert. From technical SEO analysis, competition research, guest posting, link building outreach, content writing and much more, this list has all the necessary SEO services you can offer to your clients. Of course, you can delete any which are unnecessary or add some new ones.

View Template

Process and Timescales

Now that the client is familiar with what kind of services you offer, it’s time to really hook them and show them what those services mean. In this part of the SEO proposal template, you get to explain the processes behind your services and how you get to drive results to clients using SEO.

Besides explaining how you do your work, you also need to explain when you do it. The timescales part of the section lets you show significant dates, such as when the work starts and when the work ends and in general, how long it should take to get the job done.

View Template

A Case Study as Social Proof

You wouldn’t believe any stranger out there, would you? Neither would your client, so it’s time to convince them with a compelling case study including one of your previous clients. Use this section of the SEO proposal template to show what you’ve done, how you provided value to client and what kind of results you were able to get.

You can adapt this section to your liking and completely adapt it to the client reading the proposal. The more similar it is to the client who’s about to sign, the higher the chances of getting that signature.

View Template

Web Design
"Better Proposals is one of my favourite business tools. It's a professional, efficient and convenient way to send and track proposals and I like the fact that I can use my own branding. Overall, it's a great investment that helps me win clients."
Libby Hakim
Freelance Copywriter

The Pricing Section

One of the primary concerns of businesses looking for SEO services is the return on investment. In the pricing section of your SEO proposal template, you can show what each of your services costs using our handy pricing tool.

Create your own pricing and adapt it to every new client you’re reaching out to. Just enter a few numbers in the pricing table and you’re good to go. You can also add functions for selling products or services by the piece, bill hourly wages, add upsells and anything you can imagine when it comes to pricing models.

View Template

The Next Steps

Your client is now familiar with your services, processes and pricing and they’re ready to sign. However, before they do that, it’s time to inform them about the next steps they have to take to get the ball rolling.

In this part of the SEO proposal template, show the client the exact steps they need to take to sign, pay and get the project started. For example, they sign, they pay the first part of the invoice, you schedule an initial meeting and the project gets started.

View Template

A Contract So You Don't Have to Write One

If you’re doing SEO work for the client, that means that they’re taking a risk and they may want something to reassure them that they’re not setting themselves up for trouble. Your SEO proposal template comes with a contract to make sure both parties are covered and that the client will get the promised work, while you will get paid.

View Template

Get Paid Straight from the Proposal

Great user experience has no price, and getting your clients to pay as soon as possible is of utmost importance. Instead of sending them to a third-party website, they can pay immediately from the SEO proposal so your chances of getting paid ASAP increase significantly. We make this possible through integrations with GoCardless, Stripe and PayPal.

View Template

In just the last 24 hours alone...

$649,453 of business
won using Better Proposals

Tim Coe
"Every business is struggling in some way or another at the moment but one thing we're finding easy is get proposals signed and deals done thanks to how quick and easy it is for us to create proposals and our clients to sign them"
Tim Coe
Marketing Consultant


Win more business without wasting hours writing and designing proposals.

Save Time Writing Proposals Save You Time The Automatic Designer makes it easy to create great-looking proposals in minutes.
Beautifully Designed Online Proposals 100+ Beautiful Designs Over 100 beautiful templates that look perfect on desktop, tablet, and mobile devices.
Impress your clients Clients Love It “Dress to impress” still applies online. The seamless user interface will give your clients an experience they’ll remember.
Close Deals Faster Instantly Close the Deal Your clients can immediately sign your proposal and pay your fee, all from the secure and encrypted web link you send them.
Follow Up at the right time Smarter Follow-Ups We’ll show you when your clients read your proposals, so you know exactly when to circle back and give them a nudge.
Organised Pipeline Manage Your Pipeline Reporting and tracking features let you see where each proposal is in the sales process, so you can track who’s ready to sign, who’s ready for a follow-up, and who needs a little more nurturing.
"Our time to write proposals went down and our conversion rate went up. Win win all round if you ask me."
Jack Manley
Freestyle Web Design

Win more business and get paid faster

Join 8000+ happy customers and enjoy a simpler, faster and more professional way to send proposals.
Sign Up Free

No credit card required. No spam. Cancel anytime.

Integrates with your favourite tools


Live search your contacts and sync your proposals with your opportunities.

Connect Better Proposals with over 1200 other world class apps and services.

Answer questions and handle objections while your prospect is reading your proposal.

After signing, instantly create a new project in your project management tool.

Here are just some of our 50+ integration partners

See the rest of the tools we integrate with

See all integrations
Use our API
Get Paid Faster with Instant Payments Integrate your Stripe account to immediately take a payment after your client has signed.

They say 'strike while the iron is hot'. There's no better time to ask for the payment than seconds after they've signed your proposal.

Your questions, answered

Common questions about plans, designs and security

You don’t have a template for my industry! Not to worry - all of our templates can be quickly adapted to suit your needs. Many users also prefer to import their own templates, so whether you want something all your own or something fast & easy, there’s a template for you. Can I edit your templates? Yes, you can! Add, delete, or change sections as you see fit. Make a mistake? Just import the template from the Marketplace again and you’re good to go. Do you need my credit card number? Not for the free trial. We won’t ask you for any payment details until it’s time to purchase a plan. Are my proposals secure? Yes, absolutely. Better Proposals uses 256bit SSL security to protect your account. Your proposals are always private, and every proposal recipient is given their own unique encrypted link that can’t be intercepted or accessed by anyone else. Will my clients see your logo? That’s up to you! All monthly plans allow you to remove our branding and logo from your proposals, giving a clean, white-label feel. Or, you can keep our logo and branding active and earn a commission when recipients sign up for Better Proposals. Can I change my plan after purchase? Yes! Test out any of the plans above, and if it’s not working, you can upgrade or downgrade whenever you want, as often as you want. I’m not a designer. How do I make my proposal look presentable? Better Proposals handles font spacing, colour schemes, and design details by default. We’ll take care of the minor details so you can focus on landing the sale. Feeling stuck? Contact Support and we’ll help you along. What about custom plans? Enterprise users can send unlimited proposals and add extra users for just $19/mo. You can access training, template design services, and proposal copywriting services through our partners. Can you answer another question not listed here? Yes! We can answer questions in as little as 10 minutes during business hours. Contact us and we’ll get back to you shortly.